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    Arts

    Your Path to Book Publishing

    Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.

    You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?

    Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.

    Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:

    • What’s the best book publishing path for me—self-publishing, hybrid, or traditional?
    • How do engage in book marketing effectively?
    • How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?

    This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.

    Turn Your Book Into a Business Asset—Not Just a Passion Project

    Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

    Advertise

    Copyright: © 2024 Juxtabook

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Discover Your Author Model: The Key to Defining Your Author Journey Oct 14, 2024
    Show notes

    Do you know your author model or persona? Understanding this can provide clarity and direction for every phase of your author journey. In today’s episode, we explore the benefits of identifying your author model and how it helps with decision-making, setting expectations, and launching your book successfully.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • The four categories of author models: Legacy Builders, Influence Strategists, Insight Illuminators, and Learning Leaders
    • How your author model can shape your book’s impact and publishing path
    • How to take the free author model quiz to identify your model and unlock a personalized guide

    Take the Strategic Author Quiz at Juxtabook.com

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Should You Use NetGalley to Promote Your Book? Oct 07, 2024
    Show notes

    Episode Title: Should You Use NetGalley to Promote Your Book?

    Are you considering NetGalley to help build pre-launch buzz for your book? In today’s episode, we break down what NetGalley is, how it works, and whether it’s the right fit for your book marketing strategy. From connecting with influential readers to gathering early reviews, NetGalley offers plenty of potential—but it also comes with its own set of challenges.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • The pros and cons of using NetGalley to get early reviews and build social proof
    • How NetGalley can help you connect with booksellers, librarians, and reviewers
    • The key factors to consider before making the investment in NetGalley

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Overcoming Procrastination and Building Consistency in Your Writing Sep 30, 2024
    Show notes

    Getting your book finished can be a major hurdle, and often just starting each day can feel overwhelming. In today’s episode, we’ll explore how to overcome procrastination and embrace a mindset that helps you move forward confidently with your writing.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • The difference between excellence and perfectionism and how it affects your writing
    • The importance of consistency, even when setbacks happen
    • How to set achievable writing goals and develop habits to stay on track

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    How Many Books Do You Need to Sell to Be a Successful Author? Sep 23, 2024
    Show notes

    You're scrolling through social media and see fellow authors celebrating their bestseller status, and you wonder, how many copies do you really need to sell to be considered a successful author?

    In today’s episode, we dive into the real numbers behind book sales, how to measure success as an author, and why book sales alone aren’t the best indicator of your book’s impact.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • The hidden stats behind average book sales and what they mean for your success
    • How to define success for yourself beyond just book sales
    • Why your book’s impact goes far beyond the number of copies sold

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Finding Legitimate Author Resources for Your Marketing Needs (Listener Q&A) Sep 16, 2024
    Show notes

    Finding trustworthy and effective resources to help with your author journey can be overwhelming, especially with so much noise in the marketplace. In this episode, I dive into how to identify reliable resources, sift through the options, and find the best fit for your goals as an author.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How to evaluate author resources and service providers
    • Tips for identifying trustworthy platforms and support based on your genre and goals
    • Recommendations for specific author resources, including Kindlepreneur and BookBub

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Is Your Book Idea Worth Pursuing? Try This Writing Exercise Sep 09, 2024
    Show notes

    Do you have a book idea that’s been swirling in your mind, but you're unsure if it's worth the time and effort to write? How can you know if it's the right project to commit to?

    In this episode, I introduce you to a favorite writing exercise that will help you test your idea and decide if it’s something you want to pursue further.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How to use the "flash write" exercise to gauge your interest in your book idea
    • Key questions to ask yourself during the process to determine if your idea has enough substance for a full book
    • How this exercise can reveal your writing process and help you develop more content

    Tune in next week for a discussion on legitimate author resources that are relevant for today’s market.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Why You Will Be Disappointed In Your Book Publisher Sep 02, 2024
    Show notes

    For many authors, the dream of publishing with a traditional publisher is appealing due to the expertise, guidance, and prestige it offers. However, many authors find themselves disappointed when their experience doesn’t meet their expectations.

    In this episode, we dive into why this happens, what you need to know when working with a traditional publisher, and how to set yourself up for success.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • The reality of what traditional publishers offer and what they expect from you
    • How to align your vision with your publisher's to avoid common pitfalls
    • Tips for taking ownership of your book's marketing and success

    Stick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Increase Your Book Royalties by Selling Directly to Readers Aug 26, 2024
    Show notes

    What if you could make a living solely from your book royalties by cutting out the retailer and earning 50% more per sale?
    What if you had the contact information of everyone who purchased your book?

    In this episode, we explore how self-publishing through your website can lead to higher margins, stronger connections with readers, and more control over your book's success.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • The benefits of selling your book directly through your website
    • How to leverage self-publishing platforms to increase your profits
    • The potential trade-offs and how to overcome them for a smoother process

    Stick around until the end of the episode for a discussion on the pros and cons of traditional versus self-publishing.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Using Neuroscience to Make you a Better Book Author. Aug 19, 2024
    Show notes

    Are you struggling to finish your book? Getting feedback that your manuscript is missing something?
    It might not be a bad book but a blind spot based on your thinking style.

    In this episode, we explore how understanding your thinking preferences can help you become a better author and enhance your book's impact.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How thinking styles influence your writing and what might be missing in your manuscript
    • Ways to identify and leverage your thinking preferences to improve your writing
    • Tips for balancing different thinking styles to connect better with your readers

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Create a Book Sub-Title that Excites Your Reader Aug 12, 2024
    Show notes

    Your book needs a great subtitle to create excitement and lead readers from the subtitle to the description and finally to purchase.
    This is especially crucial for non-fiction authors aiming to engage their target audience.

    In this episode, we dive into how to craft compelling subtitles that promise value and entice readers to pick up your book.

    BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

    • How to create engaging subtitles that capture attention and convey your book's promise
    • Different approaches to crafting effective subtitles
    • Tips for combining subtitle strategies to maximize impact

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


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