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Your Path to Book Publishing — Arts
Your Path to Book Publishing

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.

You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?

Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.

Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:

What’s the best book publishing path for me—self-publishing, hybrid, or traditional?

How do engage in book marketing effectively?

How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?

This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.

Turn Your Book Into a Business Asset—Not Just a Passion Project

Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

Copyright: © 2024 Juxtabook

Latest Episodes:

How AI Writing Tools Are Changing the Game for Authors: Top AI Tools for Every Book Writer Mar 17, 2025

Show notes

Have you ever struggled with writer’s block, spent hours editing, or wished you had a personal assistant to help with brainstorming? AI-powered writing tools have transformed how books are written—making the process more efficient, creative, and enjoyable. But how can you use them effectively as an author?

In this episode of Your Path to Publish, we explore how AI is reshaping the writing world and the best tools to enhance your workflow.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How AI can help you break through writer’s block and spark creativity
The best AI tools for research, editing, and outlining your book
How to use AI ethically without losing your unique voice

Stay tuned for a discussion on how AI can support your writing process while ensuring your book remains distinctly yours.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

The One-Second Rule: How to Make Your Book Title Stick Mar 10, 2025

Show notes

Can your book title pass the one-second test?

In today's episode of Your Path to Publish, we break down why your book's title is more than just a name—it's your first (and often only) chance to hook a reader.

BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN:

What the one-second rule is—and why it matters
3 essential principles for crafting a compelling nonfiction book title
Real-world examples of titles that captivate readers instantly

Plus, I'll share actionable steps you can take today to test your title and get feedback.

Tune in to learn how to craft a title that stops the scroll and sells your book.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Hybrid Publishing: The Best of Both Worlds or Buyer Beware? Mar 03, 2025

Show notes

Thinking about hybrid publishing for your book? It promises the perks of traditional publishing with the freedom of self-publishing—but is it the right fit for you?

In this episode, we’re diving into what hybrid publishing really is, the pros and cons, and how to avoid falling into the trap of vanity presses. If you're exploring your publishing options, you won't want to miss this!

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What hybrid publishing actually involves and how it compares to traditional and self-publishing
The key benefits of hybrid publishing—from higher royalties to creative control and faster timelines
How to spot red flags and avoid vanity presses that masquerade as hybrid publishers

I’ll also share a list of reputable hybrid publishers to consider and give you tips on how to evaluate if this path is the best for your author journey.

If you're ready to navigate the hybrid publishing world with confidence, this episode is a must-listen!

Stay tuned until the end for actionable steps on evaluating hybrid publishers and ensuring you’re making the right decision for your book and goals.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

The Ultimate Nonfiction Book Outline: Your Roadmap to a Seamless Writing Process Feb 24, 2025

Show notes

Feeling overwhelmed by your nonfiction book project? You’re the expert on your topic, but when you sit down to write, it feels like you’re losing direction. Where should you focus? How deep should you go? You’re not alone—and the solution might be simpler than you think.

In this episode, we’re diving into how a solid nonfiction book outline can simplify your writing process, eliminate writer’s block, and help you craft an engaging, impactful book.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The power of a well-structured outline to keep you focused and on track
Three different outlining methods to fit your unique thinking style
A step-by-step process to create an outline that identifies gaps, maintains flow, and resonates with your readers

If you’re ready to streamline your writing and create a book that captivates your audience from start to finish, this episode is a must-listen!

Stay tuned until the end for practical tips on transitioning from outlining to writing—and how to keep your momentum going all the way to "The End."

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

How to Build a Book Marketing Plan That Actually Works (With 10 Proven Strategies) Feb 17, 2025

Show notes

Feeling overwhelmed about marketing your book? Whether you’re launching your first book or trying to boost sales for an existing one, a clear strategy makes all the difference.

In this episode, we’ll break down how to create a book marketing plan that fits your goals and audience—plus 10 proven tactics you can start using today.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The four essential steps to creating a book marketing strategy that aligns with your goals
How to identify your target audience and choose the right marketing channels
10 effective marketing tactics—from building an author website to collaborating with influencers—to get your book in front of the right readers

If you’re ready to stop feeling lost and start getting your book into the hands of readers who need it, this episode is a must-listen!

Stay tuned until the end for actionable tips on picking the right strategies and building momentum without burnout.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

The Hidden Power of Word Count – Why It Can Make or Break Your Book Feb 10, 2025

Show notes

Imagine pouring your heart into writing your book, only to hear back from an agent or publisher that it feels too thin, too long, or overwhelming. What went wrong? It might not be your content—it could be your word count.

In this episode, we’re diving into why word count matters more than you think. From reader engagement to marketability and even your publishing options, the length of your manuscript plays a bigger role than you realize.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

✅ The ideal word counts for different nonfiction genres, from self-help to memoirs
✅ How word count impacts your book’s marketability, publishing path, and pricing
✅ What to do if your manuscript is too short or way too long—without losing your message

If you’re unsure how long your book should be, or you’re wondering if it’s time to trim or expand, this episode will give you the clarity you need.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Building Your Author Brand: Why the World Needs Your Story and How to Make It Shine Feb 03, 2025

Show notes

Your book has the potential to change lives—but only if people know about it. At the heart of every successful author and book is a strong, authentic author brand that resonates with readers.

In this episode of Your Path to Publish, we’re diving deep into the essentials of building a brand that connects with your audience, aligns with your message, and amplifies your impact.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What an author brand really is—and why it’s more than just a logo or tagline.
How to define your core message and create consistency across platforms.
Practical steps to build a professional website and engage authentically with your audience.
Why connection over promotion is the key to building trust and loyal readers.

If you’re ready to take your author career to the next level and share your story with the world, this episode is packed with actionable insights to help you get started.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

How to Get Your Book Published: 8 Essential Steps for Success Jan 27, 2025

Show notes

Dreaming of seeing your name on the cover of a book? Whether you’re aiming for bestseller status or want to share your story with the world, understanding the publishing process is essential.

In this episode of Your Path to Publish, we’re breaking down the step-by-step process of turning your manuscript into a published book. From perfecting your draft to pitching literary agents or exploring self-publishing, this episode is your roadmap to navigating the publishing journey.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The critical steps to refine your manuscript, including working with beta readers and professional editors.
How to research and connect with the right literary agents or publishers for your book.
Key differences between traditional and self-publishing and how to decide which path fits your goals.
The importance of patience, persistence, and focusing on your "why" to overcome challenges along the way.

Whether you’re drafting your first book or preparing to pitch your polished manuscript, this episode offers actionable insights to guide you toward publishing success.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Mastering the Art of Nonfiction Writing: Your Step-by-Step Guide to Success Jan 20, 2025

Show notes

Are you ready to write a nonfiction book that captivates readers, solves their problems, and builds your authority? Whether you’re starting fresh or refining your next big idea, this episode is your ultimate guide to crafting a successful nonfiction book.

In this episode of Your Path to Publish, we break down the complete process of nonfiction writing—from choosing the perfect topic to publishing and marketing your masterpiece.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to define your book’s purpose, audience, and main takeaway to set a strong foundation.
The importance of researching and outlining to structure your book and stay focused.
Why a quick first draft followed by rigorous editing is key to refining your ideas.
How to plan for publishing, build your author platform, and connect with your audience.

If 2025 is the year you’ve decided to write (or finish!) your nonfiction book, this episode is packed with actionable insights to help you every step of the way.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

The Fearless Author: 4 Ways to Embrace Growth Over Goals Jan 13, 2025

Show notes

As we kick off a new year, many of us are setting goals and resolutions. But what if we approached this differently—focusing not just on outcomes but on growth, creativity, and learning through failure?

In this episode, we’re exploring what it means to be a fearless author: setting bold goals, embracing failure as a teacher, and carving out space for creative exploration without limits.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why goals are tools for growth, not just measures of success.
How to embrace failure as part of your writing journey.
The value of balancing ambitious goals with goal-free creative spaces.

If you’re ready to approach your writing journey with a fearless mindset and turn challenges into growth opportunities, this episode is a must-listen!

Stay tuned until the end, where I’ll share a simple framework to set purpose-driven goals and create more space for curiosity and creativity in your author life.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

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