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    Arts

    Your Path to Book Publishing

    Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.

    You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?

    Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.

    Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:

    • What’s the best book publishing path for me—self-publishing, hybrid, or traditional?
    • How do engage in book marketing effectively?
    • How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?

    This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.

    Turn Your Book Into a Business Asset—Not Just a Passion Project

    Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

    Advertise

    Copyright: © 2024 Juxtabook

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Q&A Episode: How to Launch a Book? Sep 29, 2023
    Show notes

    To become a successful author is often a journey that unfolds over several years, and it's crucial to manage your expectations accordingly.

    At Juxtabook, we use a four-step approach to help authors craft effective book launch plans.

    1. Launching a Book Is All About Connection:

    Launching a book is all about building new and enhancing current connections. Understanding these relationships can be instrumental in determining which activities will hold the highest value for you and your network.

    2. Conducting an Author Platform Audit:

    This step involves listing all the platforms where you have some degree of influence and categorizing them into two groups: those you have the most influence over and those with the least influence. Notably, social media platforms often fall into the latter category due to the limited control authors have over engagement and distribution.

    3. Rating the Level of Connections:

    Rate the connection level with each platform on a scale of one to three, helping to identify opportunities and assess the effort required before, during, and after the book launch to establish meaningful connections.

    4. Determining High-Engagement Activities:

    Armed with the insights from the previous steps, authors can now select marketing and launch activities tailored to engage their target audience effectively. Begin planning a book launch at least six months in advance for the best results.

    Book launches are all about forging connections, conducting a thorough author platform audit, rating your connection levels, and strategically selecting high-engagement activities. With persistence and a customized approach, authors can navigate the complex world of book launches and achieve success.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    The Silent Game Changer: Goodreads Ratings Join Amazon Reviews Sep 27, 2023
    Show notes

    Episode Highlights:

    • How could the silent integration of Goodreads ratings on Amazon book listings change buying and launches?
    • Amazon acquired Goodreads in 2013 and has made a few changes to the platform.
    • In 2022, Goodreads ratings were integrated into Amazon book listing
    • Potential benefits of this integration include creating anticipation for book launches and boosting sales.
    • Risks include review bombing and potential harm to an author's reputation.
    • The integration is still in its early stages, and its long-term implications are uncertain.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    A Tool Essential For Every Author Sep 25, 2023
    Show notes

    Episode Highlights

    In this episode of Beyond the Book, host Zach Kristensen discussed a tool that is essential for every author: the book proposal.

    • A book proposal serves as a business plan for your book, providing clarity and direction.
    • The three key sections of a book are: "About the Book," "About the Author," and the "Launch and Marketing Plan."
    • "About the Book" focuses on defining the target audience, identifying their needs, and explaining how your book will address those needs uniquely.
    • "About the Author" showcases the author's credibility, author brand, existing platform, and future growth plans.
    • The "Launch and Marketing Plan" section outlines the strategy for promoting and marketing the book.

    Actionable Insights:

    • Download Juxtabook’s Perfect Book Proposal - https://www.juxtabook.com/book-proposal
    • Fill out a book proposal

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Q&A Episode - September 22 Sep 22, 2023
    Show notes

    In this week's episode of Beyond the Book we answer two questions submitted by our listeners:

    • How do I verify that what I think I know is actually accurate, is, is, it's factual? Here's my concern. I think I know who my audience is, but how do I verify that? How do I find out that I am actually speaking to the, to the right audience and writing to that right audience?

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    How to Craft the Perfect Fiction Book Title Sep 20, 2023
    Show notes

    In this episode of Beyond the Book, host Zach Kristensen explores the art of crafting captivating titles for fiction works.

    Episode Highlights:

    • Fiction titles are the initial spark that grabs readers' attention and immerses them in the story.
    • Crafting a captivating fiction title requires creativity, intrigue, and an understanding of the story's essence.
    • Twisting well-known phrases can result in unforgettable titles that pique curiosity.
    • Genre-specific language connects with readers' expectations and emotions.
    • Character names and traits can inspire captivating titles.
    • Settings can guide title creation, transporting readers into the heart of the fictional universe.
    • Evocative words paint vivid mental images and enhance the title's impact.

    Actionable Insights:

    • Crafting a captivating fiction title requires creativity, intrigue, and a deep understanding of the story's essence.
    • Experiment with language and twist well-known phrases to create memorable titles.
    • Use genre-specific language to connect with your target audience's expectations and emotions.
    • Balance intrigue and revelation in your title to entice readers to explore further.
    • Consider incorporating character names, traits, or setting details to convey the spirit of your narrative.
    • Titles are gateways to the enchanting worlds you've created; aim to captivate readers' hearts.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    How to Write the Perfect Book Title for Non-Fiction Sep 18, 2023
    Show notes

    In this episode of Beyond the Book, host Zach Kristensen delves into the art of crafting captivating titles for non-fiction books.

    Episode Highlights:

    • Crafting a non-fiction title involves precision, engagement, and the promise of solutions.
    • Non-fiction titles are more than descriptors; they unlock knowledge and insights.
    • Titles like "The Ultimate Guide to Financial Freedom" communicate the benefits and solutions offered.
    • Subtitles provide context, clarity, and a preview of the book's content.
    • Memorable titles use wordplay, alliteration, or intriguing statements to leave a lasting impression.
    • Keywords improve discoverability by helping the book surface in search engine results.
    • Seeking feedback from the target audience is essential for fine-tuning the title.
    • Crafting a captivating non-fiction title requires a balance between clarity and intrigue.

    Actionable Insights:

    • When crafting a non-fiction title, consider its precision, engagement, and promise of solutions.
    • Use subtitles to provide context and a glimpse of the book's content.
    • Balance seriousness with approachability to engage a wide range of readers.
    • Create memorable titles that use wordplay or intriguing statements.
    • Incorporate relevant keywords for improved discoverability.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Q&A Episode - September 15 Sep 15, 2023
    Show notes

    In this week's episode of Beyond the Book we answer two questions submitted by our listeners:

    1. If I have a defined audience for a book I'm working on, uh, how would you suggest I clearly understand my audience's problem? Do you have any tools or methods that you would suggest to really understand the problems without me just assuming I know what those problems are?
    2. What are the criteria to know if it's better to publish with a traditional publisher or if it's better to self-publish through Amazon self-publishing or some other channel?

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Understanding the 3 Foundations of Your Author Brand Sep 13, 2023
    Show notes

    Key Insights

    The Three Crucial Components of Author Branding:

    1. Psychological Branding: Explored as the emotional connection between authors and readers, focusing on how authors want their audience to perceive and connect with them. This aspect is closely related to addressing reader challenges through writing.
    2. Physical Branding: Encompasses tangible elements like logos, website design, color schemes, and book cover design. It is discussed as a reflection of the identity and values established through psychological branding.
    3. Strategic Branding: Defined as the art of creating a clear and memorable author identity that integrates psychological branding into a compelling narrative.

    Types of Author Brands:

    • Personal Author Brand
    • Book-First Brand
    • Company Brand

    Author Actions:

    • Determine your author brand

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    The One Thing You Must Know About Your Readers Sep 11, 2023
    Show notes

    Key Insights:

    • Authors must grasp that understanding what their readers want to overcome is paramount.
    • Articulating how you, as the author, are the solution to that problem
    • The common mistake of claiming a book is for everyone and why it's crucial to focus on a specific problem and provide a targeted solution.

    Author Actions:

    • Outline your book's purpose and what challenge your readers face
    • Take the time to clearly articulate how your book is the solution to your reader's problem.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


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