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    Arts

    Your Path to Book Publishing

    Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.

    You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?

    Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.

    Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:

    • What’s the best book publishing path for me—self-publishing, hybrid, or traditional?
    • How do engage in book marketing effectively?
    • How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?

    This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.

    Turn Your Book Into a Business Asset—Not Just a Passion Project

    Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

    Advertise

    Copyright: © 2024 Juxtabook

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Give Yourself Permission to Suck Oct 23, 2023
    Show notes

    Episode Highlights

    • Embrace Imperfection: Understand that your first draft as an author may not be perfect. Giving yourself permission to create without the pressure of perfection can fuel your creativity.
    • John Mayer's Wisdom: John Mayer, the singer-songwriter, emphasizes the importance of persistence in the creative process. He encourages creators to push through, force it if needed, and just start creating.
    • Discovering Your Story: By diving deep into your thoughts and persistently creating, you'll discover the story, message, or change you want to convey through your book.
    • It's Okay to Suck: Remember, your initial drafts may not be masterpieces, and that's okay. The key is to start, even if it's imperfect.
    • Overcoming Perfectionism: Spending too much time trying to create the perfect idea can lead to paralysis. Imperfect beginnings are better than not starting at all.
    • Continuous Improvement: Your first draft is for your eyes only unless you choose to share it. Each revision you make brings improvement and helps you refine your work.

    Actionable Insights

    • The First Step: Aspiring authors, give yourself permission to create, even if it's not perfect. This is the first step toward creating something beautiful. 📝🚀

    John Mayer Interview: https://www.youtube.com/watch?v=bhbpo5Bv4Vs&t=3315s

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Q&A Episode: Pros and Cons of Publishing Options Oct 20, 2023
    Show notes

    Episode Highlights

    • Navigating Publishing Options: Understanding the publishing world involves considering three key factors: control, costs, and timeline.
    • Control in Traditional Publishing: Traditional publishers buy the rights to your book, handling everything from design to distribution. In return, they pay advances and royalties. It's like selling your recipe to a restaurant.
    • Self-Publishing Control: In self-publishing, you retain all rights and oversee the entire process, from design to distribution. It offers flexibility and control over changes.
    • Costs: Traditional publishers cover all expenses, but you earn lower royalties. Self-publishing requires upfront costs, but royalties are higher.
    • Timeline: Traditional publishing can take six to twelve months from acceptance to bookshelf. Self-publishing is faster, often within a month.
    • Industry Insights: Only 1-3% of books are traditionally published yearly, leaving many authors to choose self-publishing.
    • Finding Your Path: Choose based on your goals and what appeals to you as an author. Both paths have their trade-offs and uncertainties, but they can lead to success in unique ways.

    Actionable Insights

    • Decide Today: Start considering which publishing path aligns with your goals. 📚💡

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Consistency is Key Oct 18, 2023
    Show notes

    Episode Highlights

    • Consistency is Key: For authors, daily consistency is paramount for discovering their unique voice and story.
    • Start Small, Write Daily: Just 10 minutes a day can yield imperfect but valuable progress toward your book.
    • Progress Over Perfection: While your path may not be clear, daily consistency leads to improvement and discovery as an author.
    • The 1% Rule: Small daily improvements accumulate into significant progress, a 37-fold increase in a year.

    Actionable Insights

    • Commit to a daily or weekly consistent practice in your author journey and watch your progress grow. 📚💪

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    The Power of a Routine Oct 16, 2023
    Show notes
    1. The Power of Routine
    • Learn how routine forms the bedrock of successful writing careers.
    • Understand the profound impact of a dedicated writing habit on your productivity and clarity.
    • Explore how celebrated author Haruki Murakami emphasizes the value of continuity in his work.
    1. The Benefits of Routine
    • Discover how regular writing builds self-discipline and helps you resist distractions.
    • Understand how routine heightens your focus and results in greater productivity.
    • Uncover the secret to accessing hidden reserves of creativity and inspiration through routine.
    1. Implementing Your Writing Routine
    • Get actionable steps to create your own writing routine, including choosing the right time for you.
    • Learn how to set realistic goals and create a designated writing space that fuels your creativity.
    • Discover how to eliminate distractions and maintain consistency in your writing routine.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Do Authors Need a Large Social Media Following? Oct 13, 2023
    Show notes

    Episode Highlights

    • Challenge the assumption that a massive social media following is vital for author success.
    • Understand where your potential readers hang out to effectively engage them.
    • Engagement strategies include posting consistently, high-touch interaction, and involvement in relevant groups and events.
    • Quality content over quantity of posts; it doesn't guarantee more book sales.
    • Building an email list provides a more controlled communication channel.
    • Question whether a large following is truly necessary and align your strategy with your goals and audience.
    • Transition casual engagement to highly engaged fans who can become book buyers and promoters.

    Actionable Insights

    1. Know your audience's online presence.
    2. Select engagement strategies wisely, favoring quality interactions.
    3. Prioritize valuable content over frequent posts.
    4. Consider building an email list for direct communication.
    5. Question the necessity of a large social media following.
    6. Aim to transform casual engagement into highly engaged fans.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    How to Find What Makes Your Book Unique Oct 11, 2023
    Show notes

    Episode Highlights

    Overwhelming Book Market

    • Annual influx of 500,000 to 1 million books, 4 million if self-published books are included

    Harsh Reality for Authors

    • Average book sales are shockingly low. The average lifetime sales of a book is 1,000
    • Selling your book is often more challenging than writing it.
    • Authors need to be prepared for both aspects of the journey.

    Uniqueness is Key

    • Authors must determine what makes their book unique.
    • Questions like "What am I trying to say?" and "What's the main takeaway?" help clarify the book's message.
    • Summarizing the book in one line keeps authors focused on their message.

    Learning from Existing Books

    • Authors should study similar books on the market.
    • Analyzing their structure and content presentation is crucial.
    • Identifying what's missing or different from their approach is essential.

    The Power of Personal Experience

    • Authors are unique, and their experiences and stories are one-of-a-kind.
    • Readers connect with the author's personality and memorable stories.
    • Authors should leverage their individuality to make their book stand out.

    Actionable Insight:

    • Discovering what makes your book unique allows for effective marketing.
    • Clearly communicating these unique aspects encourages book sales.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    The Author's Driving Force: Discovering the 'Why' Oct 09, 2023
    Show notes

    In this episode of Beyond the Book, we explore the importance of starting your author journey by understanding your "why."

    Episode Highlights

    • Inspired by Simon Sinek's "Start with Why" and his famous TED talk, we apply his concept of the Golden Circle to authors.
    • Your "why" as an author is your guiding light. It shapes your vision, choices, and dedication to your book.
    • Your "why" fuels your motivation. It's why you want to write a book in the first place.
    • Despite the allure of overnight success, being an author is a long journey filled with ups and downs.

    Actionable Insight:

    • Why do you want to write a book? Your answer becomes your unwavering compass in your author journey.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    Q&A Episode: Author Imposter Syndrome Oct 06, 2023
    Show notes

    Imposter syndrome is a common hurdle for many authors. In this episode, we'll tackle it head-on and explore the science behind it. Whether you've already published a book or you're planning to, understanding and overcoming imposter syndrome is crucial.

    Episode Highlights

    • Defining Your Authorship: If you've written and published your work or plan to publish it, you're an author. Don't let doubts or criticism diminish your accomplishment. It's normal for not everyone to like what you write.
    • Understanding Imposter Syndrome: Imposter syndrome is more common than you might think, affecting nearly 70% of individuals.
    • Everyone Experiences it: Imposter syndrome isn't limited to new authors. Even as you grow and gain influence, doubts can persist. Sometimes, it's paralyzing, but other times, it fuels growth and better content.

    Actionable Insights:

    Reflect on how imposter syndrome is affecting your actions. Are you leaning into uncertainty and using it as a catalyst for growth? Or is it causing you to freeze and feel debilitated? If it's the latter, seek support from those who believe in your abilities.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    What's Better Than Being a Best-Selling Author? Oct 04, 2023
    Show notes

    Episode Highlights

    • Many authors aspire to be bestsellers, but it's important to consider the type of bestseller status you aim for.
    • Traditional Bestselling books lists are published by The New York Times and Wall Street Journal
    • Amazon has expanded the definition of a bestseller, offering various categories like top 100, specific category bestsellers, and new release bestsellers.
    • Reflecting on why you want to be a best-selling author is crucial. It can provide credibility and impact, leading to longevity in sales.

    Actionable Insights:

    • Ask Yourself - Why do I want to be a best-selling author?

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


    James Clear's Atomic Journey: The Power of Consistency Oct 01, 2023
    Show notes

    Episode Highlights

    • James Clear's book "Atomic Habits" reshaped how we think about habits and personal transformation.
    • Clear's journey began in 2012 when he started a blog and newsletter.
    • He grew from a few thousand subscribers to over 500,000 subscribers and 1 million website visitors monthly by 2018
    • The lesson: Small, consistent steps over time lay the foundation for success in any field.
    • James Clear's journey underscores the power of incremental progress and staying the course.
    • Aspiring authors, take note: Success is a marathon, not a sprint.

    Podcast Website: www.juxtabook.com/podcasts/beyond-the-book

    Submit a Question: To submit a question and to see the show notes, please visit https://www.juxtabook.com/beyondthebook and press the appropriate button.

    Don't miss an episode! Subscribe to Beyond the Book Podcast and receive regular updates on how to be successful in your author journey.

    Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

    Liked this episode? Share it and tag us on Instagram @juxtabookpress

    Connect with the Host on LinkedIn: @ZachKristensen
    Love the show? Leave a review and let us know!
    CONNECT WITH US: Website | Instagram | Facebook


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