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Your Path to Book Publishing

Writing a nonfiction book is one thing. Publishing it with purpose—and turning it into a powerful platform for your business—is another.

You’ve poured your heart into your nonfiction book—and now you’re ready to publish it, market it, and use it to grow your business. But with so many book publishing options (self-publishing, hybrid, traditional), how do you choose the best one for your goals?

Welcome to Your Path to Book Publishing—the podcast that guides nonfiction business and self-help authors through the five essential phases of the author journey: Book Development, Book Publishing, Author Branding, Launch & Book Marketing, and Beyond the Book.

Hosted by publishing strategist Zach Kristensen and powered by Juxtabook, each bite-sized episode helps you answer the real questions:

What’s the best book publishing path for me—self-publishing, hybrid, or traditional?

How do engage in book marketing effectively?

How do I use my book to boost visibility, increase sales, and attract new clients or speaking gigs?

This show isn’t just about book publishing—it’s about turning your book into a strategic business asset. Whether you want to build your authority, streamline your marketing, or sell 10,000+ copies in your first year, we’re here to help you make it happen.

Turn Your Book Into a Business Asset—Not Just a Passion Project

Hit play to discover how to confidently publish your book, launch with purpose, and build a legacy that lasts.

Copyright: © 2024 Juxtabook

Latest Episodes:

The Most Overlooked Part of Book Publicity (And Why It Matters More Than You Think) May 26, 2025

Show notes

You can have the best-written book in the world—but if the right people never hear about it, it’s not going to get the attention it deserves.

In this episode of Your Path to Publish, we’re digging into the single most overlooked (and most important) part of book publicity: knowing exactly who your reader is before you launch your campaign. Whether you're working with a publicist or flying solo, this episode will help you ground your PR strategy in clarity, not guesswork.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why audience clarity—not a press release—is the real foundation of effective book publicity
A simple three-part framework to define your target reader (demographics, psychographics, and preferred channels)
How to tailor your PR approach so it resonates and actually moves the needle
Actionable ways to research, refine, and realign your message for greater results

Whether your book is already out or still in the works, it’s never too late to dial in your message and amplify your reach. Stick around to the end of the episode for a challenge that will help you refocus your publicity strategy today.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Where to Find Book Publishers (and How to Avoid the Wrong Ones) May 19, 2025

Show notes

You’ve probably Googled “publishers for my book” and found dozens of lists—but how do you actually know which ones are legit, the right fit, or just a waste of time?

In this episode of Your Path to Publish, we’re cutting through the noise and diving into how to find credible publishers, research them effectively, and spot the red flags that can derail your publishing journey. Whether you’re writing a nonfiction book, memoir, or business book, this episode will help you focus your energy where it matters most.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Where to look for publishers that align with your genre and goals
The difference between red flags and green lights when evaluating publishers
How to navigate submission guidelines and stay organized
Smart strategies for finding the right publishing partner—not just any one that says “yes”

If you’ve been overwhelmed by all the publishing options out there, this episode will help you simplify the search and take confident next steps.

Stay tuned until the end for extra tips on how to network with publishers and learn what editors are really looking for.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

The Realities of Author Rejection: What Happens After You Submit Your Book May 12, 2025

Show notes

You’ve poured your heart into your manuscript, polished your proposal, and finally hit submit. Now what?

In this episode of Your Path to Publish, we’re tackling one of the hardest parts of the publishing process—rejection. Whether you’ve already received a “thanks, but no thanks” or you’re dreading your first, this episode will help you reframe rejection and stay in the game.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What actually happens after you submit your book to an agent or publisher
Why rejection is often about timing, trends, or editorial fit—not your talent
Productive ways to respond to rejection and stay motivated
How to use feedback, revise your submission, and keep pitching
Why some authors turn rejection into opportunity through self-publishing or resubmission

If rejection has made you question your book’s future, this episode is your reminder that you’re not alone—and you’re not out of options.

Stay tuned until the end to hear how one bestselling series almost didn’t make it—and what you can do today to keep moving forward.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Do You Really Need a Platform to Get a Book Agent? Here’s the Reality for Nonfiction Authors May 05, 2025

Show notes

If you're wondering whether a platform is really necessary to land a literary agent or traditional book deal, especially as a nonfiction author—this episode is for you.

You’ve probably heard conflicting answers. Some say you need thousands of followers. Others say it doesn’t matter. So what’s the truth?

In this episode of Your Path to Publish, we’re cutting through the confusion and breaking down what agents actually want to see, what “platform” really means, and how to build momentum—even if you're starting from scratch.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

What a platform actually is (hint: it’s more than social media)
How platform expectations vary by nonfiction category (prescriptive, memoir, academic)
Simple steps to show agents you're building momentum, even without a massive following
What to avoid when presenting your platform in a proposal

If you’ve been stressing about your email list size or Instagram following—take a breath. You might have more of a platform than you think.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

What Actually Moves the Needle? Top Strategies to Boost Amazon Book Sales Apr 28, 2025

Show notes

If you want to sell more books on Amazon, you're not alone—but you might be focusing on the wrong things.

In this actionable episode of Your Path to Publish, we cut through the noise and share the five strategies that actually move the needle when it comes to promoting your book on Amazon. Whether you're overwhelmed by options or not sure where to start, this episode is your guide to using Amazon the right way.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to optimize your book listing to get found in Amazon’s search engine
What KDP Select is—and how to use it to boost your book’s visibility
Why reviews are the key to conversion (and how to get more of them)
How to run Amazon ads without wasting your budget
The power of community and ongoing reader engagement

If you’re ready to go beyond hoping for sales and start strategically growing them, this episode is a must-listen.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

How to Stay Motivated and Actually Finish Writing Your Book Apr 21, 2025

Show notes

Writing a book can feel like running a marathon with no finish line in sight. Starting is easy, but staying motivated? That’s the real challenge.

In this episode of Your Path to Publish, we’re tackling why motivation fizzles out, how to hack your brain to keep writing, and actionable strategies to help you cross that finish line.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The science behind why your motivation fades (and how to get it back)
Proven techniques to build consistent writing habits
How to silence your inner critic and push past self-doubt
Simple mindset shifts to make the writing process enjoyable

If your book draft has been gathering dust, this episode will give you the tools and inspiration you need to get back on track.

Let’s make sure your story gets written — and published!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Mastering the Nonfiction Book Theme – How to Craft a Book That Sticks Apr 14, 2025

Show notes

Episode Description:

Your book is full of brilliant ideas, but without a clear theme, it might feel scattered or incomplete. In this episode of Your Path to Publish, we’re diving into how to find, develop, and refine your nonfiction book theme so it’s cohesive, compelling, and memorable.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

Why your theme is the glue that holds your book together
How to uncover the core message you want readers to take away
Simple strategies to align your book’s structure with its theme
Tips for cutting the fluff and making your theme shine through editing

Whether you’re writing a business book, self-help guide, or memoir, understanding your theme is essential to creating a book that resonates. Plus, we'll share actionable tips to ensure every chapter drives your message home.

Ready to bring your book to life with a strong, focused theme?

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

The 5 Biggest Book Marketing Mistakes & How to Avoid Them Apr 07, 2025

Show notes

You could have the most incredible book, but if your marketing isn’t working, it won’t sell. Many authors struggle with marketing—whether it’s not knowing where to start, feeling like they’re talking about themselves too much, or simply running out of momentum after launch.

In this episode, we’ll break down the biggest book marketing mistakes and give you actionable strategies to build awareness, sell more books, and create long-term success.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The #1 mistake authors make when it comes to building their audience
Why relying solely on social media can backfire—and what to do instead
The Amazon book listing pitfalls that hurt your visibility and sales
How to market your book beyond launch month so it keeps selling
When and how to invest in book marketing for the best ROI

If you’re ready to stop spinning your wheels and start seeing real book sales, this episode is for you!

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Is There Really Room for Your Book? Having Scarcity vs. Abundance Mindset Mar 31, 2025

Show notes

Have you ever thought, There are too many books out there—why would anyone want mine? Or I need to keep my ideas secret so no one steals them?

If so, you’re not alone. But these thoughts come from a scarcity mindset, which can hold you back from finishing and successfully launching your book.

In this episode of Your Path to Publish, we’re breaking down the scarcity vs. abundance mindset—and how shifting to an abundant perspective can unlock new opportunities in your author journey.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

How to recognize a scarcity mindset and how it can hinder your progress
Why sharing your ideas attracts readers instead of repelling them
How successful authors embrace abundance to grow their impact
Four powerful ways to shift from scarcity to abundance

Your book deserves to be heard. Let’s make sure fear doesn’t hold you back.

Stay tuned until the end, where I’ll share a practical action step to help you adopt an abundance mindset today.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

Top 10 Tips for Success in Indie Publishing Mar 24, 2025

Show notes

You've spent months (or years) writing your book, and now you're ready to publish—but how? Traditional publishing, self-publishing, hybrid publishing... and now indie publishing?

Indie publishing is a rising path for authors who want creative control, professional support, and higher royalties—but how does it differ from self-publishing? And is it really the best choice for your book?

In this episode, we’re breaking down everything you need to know about indie publishing so you can decide if it's the right path for you.

BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:

The key differences between indie publishing and self-publishing
How indie authors retain creative control while accessing professional support
The financial trade-offs of indie publishing vs. traditional publishing
The red flags to watch out for when choosing an indie publisher

If you're considering publishing your book this year, this episode is a must-listen!

Stay tuned until the end, where I’ll share my top tips for vetting indie publishers and avoiding common mistakes.

Learn more about Your Path to Book Publishing by visiting Juxtabook.com and discover if traditional publishing, self-publishing, or hybrid publishing is right for you.

Liked this episode? Share it and tag us on Instagram @juxtabookpress

Connect with the Host on LinkedIn: @ZachKristensen
Love the show? Leave a review and let us know!
CONNECT WITH US: Website | Instagram | Facebook

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