Business

Youpreneur: The Profitable Personal Brand Expert Business!

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

Latest Episodes:

Launching an Online Product or Service Nov 25, 2019

Show notes

Launches have always been one of my favorite parts of being an entrepreneur. Yes, there’s a lot of expectation and stress that can happen during the pre-launch phase but it’s also a time where you can play around with new launch strategies that can connect you with a brand new audience.

If you do have a brand new product or service that you can’t wait to share with the world, it’s important to make sure you have all your ducks in a row before unveiling it to the world. First impressions matter, so you want to make sure you launch it right.

This week, I break down four particular areas when it comes to launching: pre-testing your audience, the three elements you need to create when building buzz, a few of my own favorite launch strategies that I’ve used so far and what you can do after your product or service has finally been released.

There are lots of moving parts involved when it comes to a product launch which is why planning is essential from the get-go. Make sure you cover all the details (both big and small) early on so you can make sure you have a product launch that stays top of mind for everyone in your industry.

Essential learning points from this episode:

The different ways you can pre-test your audience to validate your business idea.
How you can counteract the mid-launch lull that happens to keep those sign-ups going.
How you can keep the momentum going after your launch your product or service.
The three ingredients to a successful launch: excitement, creating urgency and staying engaged with your audience.
Much, much more!

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Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Taking Content Marketing to the Next Level Nov 18, 2019

Show notes

Content Marketing is the pillar of how I’ve built my business over the last few years, but I must confess: it hasn’t always been the streamlined process it is today. In fact, it was only a few years ago when my team and I felt like we were constantly chasing deadlines and churning out content left and right with no real direction. Fortunately, we got to the point where we decided it was high time to lay out a proper content strategy and the rest is history.

What’s important to remember is that coming up with your own content marketing strategy doesn’t have to be a complicated multi-step process for it to work. You just need to always remember who you are creating content for and what kind of content can serve them best then work from there.

In this episode, I share a few tips on creating your own content marketing strategy such as thinking in groups of 12 when it comes to creating content, content repurposing and setting up workflows with your team to lighten the load.

I also talk about the importance of deep diving into your numbers regularly to see how your strategy is working so far and why you want to be sure that you’re making decisions on firm data, not responding to the latest algorithm update. This podcast is chock full of handy tips you can apply to your strategy so don’t forget your notebook and a pen, you’re going to need it!

Essential learning points from this episode:

Make sure every piece of content you create either educates, entertains or inspires your audience.
People enjoy consuming content in different formats, so don’t be afraid to explore what’s out there and see what your audience prefers more.
When repurposing content, make sure that the new piece of content is just as high quality as the original.
Deep diving into your numbers helps you see how your strategy is working so far and what changes it might need to reach more people.
Much, much more!

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Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Building Your Community Offline with Live Events Nov 11, 2019

Show notes

In the Youpreneur world, we’re all about building connections whether they’re on or offline. This is why I’m a big believer in live events. There really is nothing like creating real moments and in-person connections between members.

Different communities mean different approaches. You always have to make sure you anticipate what kind of event your audience needs before putting on your event-organizer hat. What works for one group - like a large-scale conference - might not work for a group that is looking for a more intimate setting. In this episode, I go through the different kinds of live events you can put on when building a vibrant tribe to help you decide.

Also, stay tuned as I make a special announcement about the launch of our own brand new mastermind group, the Youpreneur Incubator. The team and I have been gathering all your feedback on how we can serve you better and we can’t wait to get this started in the new year.

I talk about how it will be focusing on diversifying revenue, increasing profits and developing world-class relationships plus a few bits and pieces on how the mastermind will work and what you can expect!

Essential learning points from this episode:

The beauty of community meet-ups is that it can be as structured or as free as you want it to be.
Encouraging your community members to have their own mini-meetups can be a great way to keep your tribe building those connections.
Live events are an amazing way to help forge stronger bonds with your community and get the word out to reach a new audience.
Having a core group of peers to give you that nudge in the right direction can make such a difference in how you run your business.
Much, much more!

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Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

How to Monetize Your Customer Community Nov 04, 2019

Show notes

To monetize or not to monetize? That is the question I get asked a LOT. I know so many entrepreneurs that are on the fence when it comes to monetizing their communities because they are worried they might end up alienating them.

So where do you start? What should you be giving out for free and what can you offer as paid content for your audience?

In this episode, I dive into four different ways you can monetize your online community: blogging, podcasting, webinars and affiliate marketing plus a few of my favorite online tools that I like to use to make it happen.

As Walt Disney once said, “We don’t make movies to make money, we make movies to make more movies.” and that’s the kind of mindset you want to have when it comes to monetizing your community. It’s never about “taking” from your audience. It’s all about being able to truly create more value for your community.

Essential takeaways from this episode:

The success of your blog depends on how deep you are willing to dive into your blog topic and how long you are willing to stick to it.
The real monetization of your blog lies in your email list and turning casual readers into true fans.
When it comes to podcast sponsorships, it needs to be a win-win-win situation for everyone.
Paid webinars allow you to take the pressure off when it comes to selling to a live audience.
The golden rule when it comes to affiliate marketing and how you should approach it.
Much, much more!

Important links and mentions from this episode:

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we're grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Building an Email List to Fuel Your Business Growth Oct 28, 2019

Show notes

We’ve all come across articles making the bold statement that email marketing is dead. Fact is that email is here to stay, but it’s adapted to modern times. According to Forbes, 59% of B2B marketers report that email marketing is their most effective channel for generating revenue.

One of the biggest mistakes I see online entrepreneurs make is not putting a premium on building their email lists. They would much rather be focusing on building their subscriber numbers or followers on social media.

The problem with that though is those communication channels aren’t really controlled by you and your marketing strategy could be extremely effective one minute and obsolete the next. This is why having an email list is so important to making sure you get your message across to your audience.

Tune in as I dive into a few list building rules you need to keep in mind when growing your email list and how you can go from zero to a hundred subscribers in this episode of Youpreneur FM.

Essential learning points from this episode:

When it comes to email marketing is that you don’t just want to grow an email list, you want to grow a list of highly engaged, good quality email subscribers.
How segmentation can help you deliver a good quality and engaged list.
The List Building Challenge: what quick email list building strategies you can use to get started today.
The importance of paying attention to GDPR, treating people’s data with respect and not sending them marketing materials they don’t want.
Much, much more!

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Also, kindly consider taking the 60-seconds it takes to leave an honest

Building Brand Loyalty with Your Audience Oct 21, 2019

Show notes

You might have heard the topic pop up in conversation and many studies have agreed on the same thing: customer loyalty is dropping, and fast. With so many options out there to choose from, consumers are more likely to explore and switch to new brands more than ever before.

So how does your brand cope in the digital era when it feels like 5 new competitors crop up every day? There are a lot of elements you will need to work into your strategy but one essential practice that every entrepreneur should be focusing on is truly connecting and engaging with your audience.

Loyalty is a word that gets thrown around a lot lately. It’s important for us to understand that the loyalty of our audiences isn’t something that should be taken for granted.

In this episode, I share my tips on how you can build brand loyalty with your audience and what you can do to grow an authentic personal brand that your audience can relate to. Make sure you have your notebook and pen ready for this one, you’re going to need it!

Essential Learning Points From This Episode:

Even influencers like Gary Vaynerchuk or Marie Forleo had to start at zero followers at one point.
Finding out what your audience wants all comes down to listening to your audience. And there is no better way to do that than asking them directly.
Consistency is key to building an audience. Remember: you want to be somebody’s favorite.
It takes courage to go out there and show everyone what you are all about. Be bold and have faith in you and your message. Your true audience will love you for it.
Much, much more!

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Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes,...

Build Your Brand by Spreading Your Message Oct 14, 2019

Show notes

Being heard online has never been more challenging. With so much noise coming from so many different directions - social media, podcasting, live video - we need to make sure that our brand and the messages we’re sending to our audience rises above it all.

Spreading your message doesn’t mean pushing out a constant stream of content. It also means really listening to what your audience wants and providing solutions to those problems. Remember, it isn’t just what you say, but how you say it and who you are saying it to.

In this episode, I deep-dive into the finer details of spreading your message: being seen as an expert, keeping an online media company mentality, using the P2P philosophy - all of these things are steps you can take to be heard and rise above the noise.

I also talk about the power of growing your tribe and why you need to involve and empower them through challenges or activities to build a sense of community. All of that and so much more in this episode of Youpreneur FM.

Essential Learning Points From This Episode:

When it comes to being an expert, the key is to always be serving others.
View your brand as an online media company to help you see the bigger picture, keep your messaging streamlined and run your business more effectively.
You have to get to know your audience and interact with them and at the same time you need to allow them to get to know you.
Some people can feel pressured to make everything “Instagram-level Pretty” when it comes to live video but remember that it doesn’t need to be polished.
Much, much more!

Important links and mentions from this episode:

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this...

5 Key Elements to Building a Personal Brand Oct 07, 2019

Show notes

Back in the day, all you needed to build your personal brand was a logo and a website and you were golden. Nowadays, however, consumers are looking for so much more. They want to share experiences, goals and pain points with you - they’re looking for a special connection with a person and a name they can trust.

The rise of “influencers” and “micro-influencers” is a great example of personal branding and authenticity - it’s that unique human element that audiences crave and that big brands try to emulate.

So where do you start when it comes to building your own personal brand? In this episode, I deep-dive into the five key elements that will help you build a successful, future-proof personal brand.

Tune in as I also talk about how you can tell your story, defining the people you want to serve and why you need to realize you can’t serve everyone and should focus on the audience that really matters to you. There’s a lot to unpack in this episode, so grab a pen, a notebook and enjoy!

Essential Learning Points From This Episode:

Why you should make sure that the people you are attracting now are the right people you want to serve.
Get to know your perfect customer so that when you meet them in real life you know just what to say and how you can help.
Make sure your website has the right messaging so your audience knows exactly what you want them to do.
Remember, social media isn’t about how many followers you have - it’s all about the engagement you create.
Real relationships take time to build but they are worth it, so get to know people and let them get to know you.
Much, much more!

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Lastly, don’t forget to subscribe to the show on your favorite app, using the link...

Top 12 Tips for Entrepreneurial Success Sep 26, 2019

Show notes

And we're back! It's been a month since my sabbatical when I took some time out to rest, recharge and finally take a breather after a very hectic two-years and I can't tell you how excited I am to finally be back behind the microphone again.

In between spending quality time with the family, traveling and catching up on my reading list, I've had a lot of time to think about my entrepreneurial journey so far and what I can personally do to improve myself both as a person and as an entrepreneur.

The road to success is anything but one straight clear path. In fact, I've lost count of the ups, downs, and loops that have come my way since starting out as an entrepreneur years ago but there are two things that I am certain of: that experience has been the best teacher and that I wouldn't exchange where I am right now for the world.

I wanted to start off this first episode of the podcast by sharing a few lessons I've picked up along the way as an entrepreneur that has helped me get me to where I am today.

Essential Learning Points From This Episode:

YoupreneurFM is back with a brand new look and feel!
Think about batching your tasks like doing laundry - handle everything in 'loads' to save time and mental bandwidth.
Some of the most successful businesses today are results of pivots, like when YouTube decided to switch from being a video dating service to the video streaming giant it is today.
Celebrating your wins doesn't just mean clinking a glass for a job well done, it's about appreciating your good work and figure out what worked so well.
What happened to the YoupreneurFM podcast after we hit the pause button for two months.
Much, much more!

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Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

Lastly, don’t forget to subscribe to the podcast on iTunes, to get automatic updates every time a new episode goes live!

Hitting the Pause Button and Planning for Growth Jul 03, 2019

Show notes

As entrepreneurs, we’re always on the go. Finding the sweet spot in work-life balance is tough, especially if you’ve got a lot on your plate. Sometimes, the best thing you can do for your business and personal life is to simply take a break. Spending a short time away from your business, or a part of it, is a great way to get some perspective, reset and plan for growth.

Speaking of which, we’re hitting the pause button on Youpreneur FM. Don’t worry, your favorite weekly podcast isn’t going anywhere for good. We’re just taking a short break so that we can take some time to recharge, reset and realign our plans for the future of the show.

I explain all of this in more detail in this episode, including why we’re hitting the pause button and what you can expect from the show when we come back. If you want to hear more from Youpreneur FM in the meantime, you can browse through our catalog going all the way back to the very first episode! I wish you all the best and look forward to speaking to you all again when we return better than ever on September 30th!

Essential Learning Points From This Episode:

Taking a break is a great way to regenerate and recharge your entrepreneurial batteries
Podcast numbers are no longer just about the downloads, they’re about the reviews, ratings, social shares and so on
Our solo shows are the most popular episodes of Youpreneur FM
The Youpreneur Incubator in-person and online mastermind program kicks off in January 2020 (join the waitlist below)
When Youpreneur FM relaunches in September, it’ll have new jingles, artwork, and a new feel!
Much, much more!

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