Business

Youpreneur: The Profitable Personal Brand Expert Business!

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

Latest Episodes:

The Science Behind Choosing the Right Business Model, with Ryan Levesque May 02, 2019

Show notes

When you first decided to launch your business, did you obsess over what you should build or sell? Or, did you consider who you should serve? For your sake, I hope you chose the latter!

Choosing the right business model is the topic of this episode of Youpreneur FM, where I talk to the CEO of The ASK Method Company and national best-selling author, Ryan Levesque. The ASK Method is a system built to help internet marketers and online business owners serve their audience better and with more relevancy.

Ryan is the author of the number one best-selling book, “ASK” and his new addition, “Choose.” Tune in to hear our conversation about his new book and how it can help you minimize your risk of failure and give you the confidence you need to choose the right direction for your business.

I suggest grabbing your nearest notebook for this one!

Essential Learning Points From This Episode:

You’ve got to ask the right questions to understand your market at a deeper level
The single biggest mistake people make is choosing the wrong market to go into
The most important decision you’ll make before starting your business is what niche you’re going to serve
The keyword volume of successful businesses all fit within a narrow and specific keyword band
When deciding your ideal marketplace, you need to look for competitors who are succeeding in spite of themselves
Finding your niche doorway into a market comes from being YOU
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share it  by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes please click here.

Learning How to Become Free to Focus, with Michael Hyatt Apr 25, 2019

Show notes

As youpreneurs, we can become so immersed in our businesses that we lose focus on other important aspects of our lives. Our health, personal relationships and time to rejuvenate are usually the first things to take a back seat.

But, with so many things demanding our attention, how can you continue to build your business without sacrificing your health or personal relationships?

Discover the answer on this incredible episode of Youpreneur FM, where I’m joined by New York Times best-selling author, Michael Hyatt. After experiencing a 330% growth in just three years, Michael’s business made it onto the Inc. 5000 list of America’s fastest-growing companies. Thankfully, Michael is a generous soul and has kindly shared how you can do the same and potentially reach the same level of growth and success in your business.

Tune in to hear all about Michael’s new book, “Free to Focus” and discover how he managed to grow his business by a further 60% over the last 12 months while taking almost half of the year off! (yes, it’s possible!)

Essential Learning Points From This Episode:

If you want to do better, you’ve got to surround yourself with people who are doing better than you
Your first accountability as a CEO should be to take care of your team. If your team takes care of your customers, your customers will take care of you
The number one reason why people don’t achieve their goals is that they lose visibility
By focusing on the right things, you can achieve more by doing less
Anything outside of your “desire zone” is a candidate to either eliminate, automate or delegate
You’re best thinking happens when you’re relaxed, so don’t be afraid to take time off work
Much, much more!

Important Links & Mentions From this Episode:

Learning How to Become Free to Focus, with Michael Hyatt Apr 23, 2019

Show notes

But, with so many things demanding our attention, how can you continue to build your business without sacrificing your health or personal relationships?

Essential Learning Points From This Episode:

If you want to do better, you’ve got to surround yourself with people who are doing better than you
Your first accountability as a CEO should be to take care of your team. If your team takes care of your customers, your customers will take care of you
The number one reason why people don’t achieve their goals is that they lose visibility
By focusing on the right things, you can achieve more by doing less
Anything outside of your “desire zone” is a candidate to either eliminate, automate or delegate
You’re best thinking happens when you’re relaxed, so don’t be afraid to take time off work
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other...

How to Build a 7-Figure Personal Brand, with JJ Virgin Apr 18, 2019

Show notes

Building a 7-figure personal brand business from the ground up is no easy feat. But, it is possible. It takes a lot of hard work, dedication and an invincible passion for your business that drives you to keep going no matter how tough it gets.

When the end goal seems almost impossible to reach, it helps to hear from someone who’s “been there and done it.” That someone is the inspirational JJ Virgin, who is a nutrition and fitness expert who helps people lose weight and get healthy. Oh, and she’s the CEO of an 8-figure personal brand powerhouse.

Tune into this episode of the podcast to hear from JJ Virgin and uncover how she built her incredible personal brand business and how you can do the same.

It’s a fantastic episode and one that will help you on your journey to building the personal brand business based around you, your ethos and the people you wish to serve. So, grab a pen and notebook, and let’s jump right in!

Essential Learning Points From This Episode:

Collaboration is one of the key success principles, but you’ve got to be a member of the right group
The biggest difference between those who kill it is how they show up when things get hard
Whether you’re an entrepreneur or an employee, you need to build your personal brand
To work on your unique ability, only do the things that you love to do and do them consistently
Time is your most valuable commodity as an entrepreneur, so use your time wisely
Only say “yes” to something if it’ll help get you to where you want to be
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share  it  by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes please click here.

How to Build a 7-Figure Personal Brand, with JJ Virgin Apr 16, 2019

Show notes

Tune into this episode of the podcast to hear from JJ Virgin and uncover how she built her incredible personal brand business and how you can do the same.

Essential Learning Points From This Episode:

Collaboration is one of the key success principles, but you’ve got to be a member of the right group
The biggest difference between those who kill it is how they show up when things get hard
Whether you’re an entrepreneur or an employee, you need to build your personal brand
To work on your unique ability, only do the things that you love to do and do them consistently
Time is your most valuable commodity as an entrepreneur, so use your time wisely
Only say “yes” to something if it’ll help get you to where you want to be
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share  it  by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes please click here.

How to Know Exactly What to Say, with Phil Jones Apr 10, 2019

Show notes

As entrepreneurs, something that we all need to be inherently good at (to some degree) is communicating with our customers and potential prospects. Entrepreneurs are innovative leaders bursting with ideas, creativity and passion. Yet, the one thing I continue to see entrepreneurs struggle with is selling.

So, what’s the problem? What has all of these entrepreneurs biting their lips, reluctant to sell their products or services? Well, the most common reason is because they’re afraid of rejection within their own entrepreneurial ecosystem. However, what a lot of entrepreneurs don’t realize is that you don’t always have to directly ask for the sale. If you’re willing to put the hard work into it, you can close a sale without ever having to ask the customer to part with their cash.

To help you understand this concept further, I’ve invited Phil Jones onto the show, who is an expert in this area. Listen in to discover how tiny tweaks and changes in the way you say certain things can lead to massive differences when it comes to your sales projection.

Essential Learning Points From This Episode:

Knowledge doesn’t always lead to power, sometimes it leads to you making the decision to not do it
If you’re not convinced what you’re selling is worth the price, you won’t convince anyone else either
Every entrepreneur is in the business of influencing change through other people’s minds
The ability to repurpose after you’ve shot and missed is often where the value is
You will not get paid more money than you ask for
Actively choose the people you want to be around and learn from them
Much, much more!

Build a support network and you’ll have someone or something to fall back on in your time of need. #Youpreneur

Important Links & Mentions From this Episode:

Thank You for Tuning In!

Why Great Leaders Have No Rules, with Kevin Kruse Apr 04, 2019

Show notes

Is it time for leaders to ditch the rulebook in favor of a fresh take on conventional leadership approaches? My guest and good friend, Kevin Kruse, certainly thinks so. In fact, his latest book, “Great Leaders Have No Rules,” teaches you how to become the leader everyone aspires to work for – without the hefty rulebook.

We dive into an insightful conversation on what we really need to do as leaders going forward in today’s very busy and ever-changing world. Kevin’s concept of a life without rules applies beyond the office and will inspire you to focus on what matters the most in other areas of your life too.

Kevin also shares his controversial views on artificial intelligence and explores the very real possibility that robots could swarm the earth very soon in a quest to take our jobs. But, is this something to worry about from a Youpreneur ecosystem perspective? You’ll find out on this episode of Youpreneur FM, which drops tons of great value bombs and fresh insights on leadership, so tune in and enjoy!

Essential Learning Points From This Episode:

The first thing you need to do to become a successful entrepreneur is write a book
It’s easier to brand a person than it is to brand a company
Replace your open-door policy with a consistent calendar schedule
Push decision making down to your team members
In five years, 67% of all managers will be replaced by AI
Leadership is not a choice, so it’s critical you lead with intent
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes go to youpreneur.com/337

How a Personal Brand Survived a Business Break-Up, with Jordan Harbinger Mar 28, 2019

Show notes

Break-ups are tough. Most of us know what the sting of a break-up feels like, but what about a business break-up? What does it entail? And, is there any way to come out on the other side unscathed? Let’s find out!

In this unique episode of Youpreneur FM, Jordan Harbinger joins me to share his story of how his personal brand survived a business partnership that went horrifically wrong.

It’s not the usual type of episode we have here on the show, but it’s a cautionary tale with a very important lesson that I know you’ll appreciate. Listen in to discover how he kept his personal brand alive despite the difficulties he faced and learn how he was able to build a stronger business because of it.

Essential Learning Points From This Episode:

If your gut tells you something’s not quite right with a business partnership, don’t be so quick to overlook it
No matter how much money you’re making, it doesn’t solve everything
Build a support network and you’ll have someone or something to fall back on in your time of need
When you inject your personal brand into what you’re doing, people will follow you
Your network and personal brand are the only insurance you get in business
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

For more information and to explore other episodes, click here.

How to Build a Really Simple Email Marketing Funnel Mar 21, 2019

Show notes

Whenever we mention ‘email marketing funnels’ on the podcast, we’re swamped with questions and queries about them. What is an email marketing funnel? And, what should or shouldn’t go into one?

An effective email marketing funnel turns prospects into paying customers using a series of emails crafted to sell a service or product. But, it’s not about sending one sales pitch after the other. Your emails must provide value through educational content that also helps nurture a budding relationship between you and your subscriber.

On this solo episode of Youpreneur FM, I dive into how an email marketing funnel works and share the perfect recipe to cook up your first really simple, but effective, email marketing funnel.

So, if you want to learn how your emails can turn subscribers into paying customers, this episode is for you!

Essential Learning Points From This Episode:

You need a marketing automation process that nurtures your audience, eventually turning them into paying customers
Almost half of leads will never be ready to buy from you
A welcome email should tell your audience what they can expect from you
Your lead magnet should be relevant to the intent your audience will have to ultimately end up buying your product
Remember to use emails to connect with subscribers after they’ve become paying customers
Engage with non-buyers and ask them why they didn’t buy from you
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes go to youpreneur.com/335

Building a Business from the Front Row, with Jon Vroman Mar 13, 2019

Show notes

Sometimes in life, you’re fortunate enough to meet a few wonderful people who are making a real difference in the world. One such individual is my special guest on this episode of Youpreneur FM, Jon Vroman. Jon is a dad, speaker, author and founder of Front Row Foundation and Front Row Dads.

Front Row Foundation and its volunteers strongly believe in the healing powers of the mind and its ability to nourish the human spirit. They help to provide life-changing moments for people facing critical health issues by giving them a front-row experience they’ll never forget. Helping people in need create lifelong memories with those closest to them is priceless.

Jon has also founded Front Row Dads, which is a growth centered brotherhood that brings dads together and focuses on vibrant health, emotional mastery, thriving relationships and intentional parenting. He strives to align dads with the concept of being a family man with a business, and not a businessman with a family.

In this episode of the podcast, Jon and I talk about his charities and business, exploring how he has managed to mix profit and purpose to create a well-rounded life and business that empowers others to give back to people that deserve it the most.

Essential Learning Points From This Episode:

Mixing profit and purpose can have a powerful impact on an entrepreneur’s life
You don’t need to know all the answers, you just have to be curious
People go to events and join communities because they want to learn with people
You have to believe that your work is critical enough to change the world
People support what they help to create, which can lead to lots of great referrals
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes go to: youpreneur.com/334