Business

Youpreneur: The Profitable Personal Brand Expert Business!

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

Latest Episodes:

Looking Back on 2018, and Planning for 2019 Dec 27, 2018

Show notes

It’s official, 2018 is coming to an end and what an incredible year it’s been for both me personally and the Youpreneur brand. Lots of amazing things have happened this past year, and I wanted to take this opportunity to thank you and show my appreciation for everyone who has supported me, the show, and our business throughout the year.

Since this is the last Youpreneur FM episode of 2018, I’ve decided what better way to wrap up the year than by reflecting on a few major highlights. You’ll hear about why I choose to self-publish my second book, “Rise of the Youpreneur,” what it was like for me and my family to move from the Philippines back to the UK, an insight into the secret life of a vlogger and so much more!

So, if you want to walk down memory lane with me and find out what’s been going on in my life over the last 12 months, this is your chance!

On This Episode I Spoke About:

The exciting launch of my second book, Rise of the Youpreneur and why I choose to self-publish rather than take the traditional publishing route
Relaunching the Youpreneur Academy
Why I decided to start a vlog channel and how it has helped me connect with my tribe
What it was like for me and my family to move from the Philippines to the UK and adjusting to a new way of life
A reflection of the Youpreneur Summit 2018
An exclusive on next year’s Youpreneur Summit and where you can go to buy tickets
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the bottom of this page.

Lastly, don’t forget to subscribe to the podcast, to make sure you get automatic updates every time a new episode goes live!

For more information go to youpreneur.com/323

How to Pivot to a Personal Brand Business, with Mark Schaefer Dec 20, 2018

Show notes

With the new year fast approaching, it’s time to think about how you can pivot your personal brand business in 2019 and beyond. In this ever-changing digital age, you’ve got to do more than just roll with the punches. You’ve got to learn how to adapt and alter your business so that it’s free to develop and grow.

One of the best ways to pivot your personal brand business is by putting more of YOU into it. I want to help you achieve this goal, which is why I went back into the archives to resurface this inspiring episode with author and speaker, Mark Schaefer. We talk all about how Mark has managed to reinvent himself every five years and how he revamps his own personal brand within a very crowded industry.

Whether your personal brand needs an extra push in the right direction or you’re just starting from scratch, I guarantee that this episode of Youpreneur FM will help set you on the right path to achieve the vision you have for your personal brand business.

This is one of my all-time favorite conversations, and it was an absolute pleasure having Mark on the show. So, if you want to learn how you can truly scale your business, I highly recommend you have a listen to this episode!

Essential Learning Points From This Episode:

Intellectual curiosity can go a long way toward revamping your brand
Want to do something different? Don’t be afraid to reinvent yourself
The four P’s of marketing (i.e., product, price, place, and promotion) are still relevant in the digital age, which is why entrepreneurs must have a holistic view on marketing
Nobody is going to help you up the corporate ladder – you have to be accountable
If you don’t know how to pivot your business, start by making micro-movements
Standing out in a crowded market is about being original
To be truly original, you’ve got to bring your own story into the narrative
It’s not just about the money, it’s about finding purpose and following something you believe in
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

For more information and to explore other episodes go to youpreneur.com/322

Building a Personal Brand in the 21st Century, with Gary Vaynerchuk Dec 13, 2018

Show notes

Your personal brand building strategy shouldn’t remain the same year after year. It’s something that continues to develop as your business, and your audience grows.

If you want to build a business based around you and your personal brand, I highly recommend you listen to this episode of the podcast featuring the one and only, Gary Vaynerchuk. Gary is a serial entrepreneur, a highly sought-after public speaker and the chairman of VaynerX. He’s made the New York Times bestseller list not once, but five times in his career and he’s the host of The GaryVee Audio Experience, a top 100 global podcast.

Gary joins me on this episode of Youpreneur FM to talk about why the time is now to start thinking about building a personal brand business that’s going to take you into the 21^st century.

Essential Learning Points From This Episode:

When you’re an anomaly, you play by different rules
Personal brand business owners are making far more in today’s market than ever before
The difference between people on top of the personal brand space and those at the bottom is that those on top have reinvested profits back into their business
If you want to make a real change, you’ve got to make a “religious decision” to do it instead of having tactical thoughts
For a personal brand to work, you’ve got to be okay with the notion that even though you’re giving out free content, it may lead to zero monitorization on a micro level, but not in a macro environment
You’ve got to focus on being yourself if you want to create consistency in your business
Self-awareness is critical in finding success as an entrepreneur
Much, much more!

[bctt tweet="You’ve got to focus on being yourself if you want to create consistency in your business. #Youpreneur" via="no"]

Important Links & Mentions From this Episode:

Thank You for Tuning In!

For more information and to explore other episodes go to youpreneur.com/321

From Overworked Entrepreneur to Agency Influencer, with Lee Jackson Dec 06, 2018

Show notes

Are you struggling to get your business off the ground? Maybe you’ve already started your personal brand entrepreneur journey, but you’ve reached an “entrepreneurial mind block,” and you don’t know how to get through it?

In this podcast episode, I speak to someone who is going to help inspire you to break through that negative mindset, and that’s none other than Lee Jackson. Lee is a serial entrepreneur, podcaster, YouTuber and speaker. He’s also the leading force behind one of the UK’s fastest growing web agencies and he helps other entrepreneurs build their own agencies.

Lee shares his entrepreneurial story with us, which is guaranteed to relight the fire in your belly when it comes to building your own personal brand within a competitive marketplace.

Essential Learning Points From This Episode:

You’ve got to hold yourself accountable for your own business goals
To build an audience, you’ve got to reach out and invite people to become a part of your community
A podcast can help build your credibility and establish you as a leading expert within your niche
Plan and batch your content in advance as much as possible to help reduce stress and save time
Don’t compare yourself to other people’s journeys because no two stories are the same
Elevate yourself by leveraging the power of video, public speaking and appearing as a guest on other podcasts
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

For more information and to explore other episodes go to youpreneur.com/320

4 Simple Steps to Planning Your 2019 Content, with Janet Murray Nov 29, 2018

Show notes

Thinking about planning your content marketing strategy for 2019? If you want to build your personal brand and business, you’ve got to set yourself up for success by learning the value of planning, marketing and publishing content on a consistent basis.

I’ve invited Janet Murray onto this episode of the show to talk about how you can implement a content marketing strategy that will spread your message as far and wide as it can go. Janet is a member of our Round Table Mastermind group and well-known for audience building and content marketing.

She’s a self-proclaimed “unorganized entrepreneur,” which makes her that much more fascinating. After all, how can someone who has always struggled to stay organized managed to turn it around and provide consistent, high-quality content? And what’s more, how has she managed to impact hundreds of people’s lives?

We explore all of this and more on the podcast. So, if you want to know how to maximize the reach of your content in 2019 and attract the right type of people into your ecosystem, grab your headphones and tune in!

Essential Learning Points From This Episode:

Planning your content helps to increase productivity
When planning your content calendar, start annually and then break it down into a quarterly, weekly and daily plan
As a business owner, you need to know the key things that will be happening in the upcoming months in order to effectively plan your content strategy
It’s better to create one high-quality piece of content per week and repurpose it than to create lots of new mediocre content
Think about the questions your clients ask you the most and come up with content ideas that answer those questions
Repurposing is about using what you’ve got to get more of what you want
Create one piece of cornerstone content each week and get the most out of it by repurposing it into a variety of different formats
Get a buzz going about your content on social media by asking your audience simple questions
It’s not just about sharing your content. It’s about thinking about how to get people to engage with your content
The future of small business marketing is thinking like a media company and not just like a small company
Much, much more!

[bctt tweet="It’s better to create one high-quality piece of content per week and repurpose it than to create lots of new mediocre content. #Youpreneur" via="no"]

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show,...

My Biggest Takeaways from the 2018 Youpreneur Summit Nov 22, 2018

Show notes

We’ve recently wrapped up our annual Youpreneur Summit in London, and it was an incredible event. Over 30 countries were represented with a jam-packed house of 350+ entrepreneurs. It was heart-warming to see so many friendly faces!

I want to take this opportunity to thank everyone who attended the event this year. I’m privileged to have met so many of you, and I hope you walked away having learned a lot and with the focus, inspiration and drive to use what you’ve learned to help grow your business and develop your personal brand even further.

In light of all this, I wanted to do something a little different for this episode of the podcast. So, I decided to repurpose one piece of content to serve another piece of content! Listen, and you’ll get to hear the audio version of episode eight of my weekly vlog series, where I reveal my top three takeaways from this year’s Youpreneur Summit.

SPOILER – You may want to hang around until the very end of the episode, where I sneak in a fourth secret takeaway!

Essential Learning Points From This Episode:

Nobody has a monopoly on good ideas
When you surround yourself with people get you, your business and the audience you’re trying to serve, everything becomes so much easier
Live events should be on your entrepreneur itinerary, especially live events where you have the opportunity to learn from experts within your industry
If you’re the smartest person in the room, you’re in the wrong room
You’ve got to learn how to focus your time, energy, effort and money into the things that will actually help you to grow your business
A talk trigger is the one thing that gets people talking about you and your business.
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

For more information and to explore other episodes go to youpreneur.com/318

Why Work Life Balance is a Myth and What it Should be Called, with Dan Schawbel Nov 15, 2018

Show notes

How to Start, Grow, Market and Catapult Your Vlog to Success, with Amy Landino Nov 08, 2018

Show notes

As you may know, I recently took up vlogging. I’ll admit, I was a little skeptical at first. But since I started this vlogging journey, I’ve realized that not only do I love it. You guys love it too!

I couldn’t be more grateful for all the incredible support I’ve received, and as a special thank you gift, I’m bringing you Amy Landino’s keynote from last year’s Youpreneur Summit. Amy’s a good friend of mine and a highly respected influencer in the video and vlogging world.

In Amy’s keynote, she talks about how you can launch and grow a super successful vlog that can help to market and grow your business online.

Essential Learning Points From This Episode:

You can make a video with one person in mind, and that same video has the power to affect the many
The three main types of content to ensure the sustainability of your YouTube channel is hub, hero and help content
Hub is the regularly scheduled push content that gets your current subscribers engaged (60% of your content)
Hero content is your “go big” moment that’s designed to raise awareness (10% of your content)
Help content is the “pull content” that targets your audience and answers their questions (30% of your content)
If you want people to trust your message, you’ve got to share your experiences
To achieve a sustainable YouTube channel, you must understand the purpose of your video including who it’s for and where they are right now in regard to their relationship with you
You should aim to post on Instagram Stories once every 24 hours, Twitter every 24 hours, Facebook every 24 to 72 hours and on YouTube at least once a week
Instead of planning, recording and editing a video each week, work in batches and save yourself time while developing a consistent upload routine
You need to consider the culture of the channel you want to post your video to and cater your content for that channel
Don’t think of the camera lens as a piece of technology. Think of it as the person you want to serve and try to make them feel like you’re creating the video exclusively for them
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

For more info and to explore other episodes head over to

How to Condition Yourself for Success, with Carrie Green Nov 01, 2018

Show notes

As the second annual Youpreneur Summit draws closer, I wanted to take a moment to reflect on last year’s event that attracted hundreds of entrepreneurs from around the globe.

We had some fantastic speakers and so, I decided to rummage through last year’s keynote vault to bring you something a little different for this podcast episode. It’s actually a live recording of Carrie Green rocking the stage with her keynote titled “How to Condition Yourself for Success”.

Carrie shares some inspirational stories, talking about how she envisioned herself up on the Youpreneur Summit stage and what she did to make sure it happened.

Essential Learning Points From This Episode:

Our thoughts and feelings determine the decisions we make, which in turn, determines the actions that govern our lives
The only driving force that’s going to get you to where you want to be in your professional or personal life is you
You can build a wildly successful business from anywhere – even from a messy bedroom!
You need to evaluate your life as it stands now, think about where you want to be in ten years’ time and create the path for yourself
If you’re serious about achieving your goals, you need to get intentional about your success
Success is not an accident. You become successful on purpose
Your brain can’t tell the difference between when you visualise something and when you actually do it, which means you can train your brain for success by visualising your success!
Taking time out for personal development can help expand your mind
When you get focused and condition yourself for success intentionally, incredible things can happen. You just have to get out of your own way
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

For more info and to explore other episodes go to youpreneur.com/315

How I’m Taking my P2P Philosophy to the Next Level Oct 25, 2018

Show notes

By the end of 2019 online video will command over 80% of all internet traffic. Putting myself in front of the camera (vlogger style) is something that I’ve avoided for many years, but it’s hard to just ignore hearing statistics like that that.

However, a light has switched on, and I’ve finally decided to embrace vlogging and start to capitalize on it to help take my P2P (person to person) philosophy to the next level.

But before we get into the good stuff, let me drop a few shocking statistics that really made me think seriously about starting this vlogging journey:

62% of all Google searches now include video results
65% of humans are more visual learners than anything else
82% of mobile video viewers are more likely to share video content on their phones
Viewers subconsciously retain 95% of the message within our videos

It’s clear as day that video content is not only shaping the way we interact with each other, but it’s molding the way we do business online.

If I’ve peaked your interest, have a listen to episode 314 of the podcast where I reveal the top five reasons that convinced me to finally start taking video seriously.

Essential Learning Points From This Episode:

You can capitalize on video to get your message out there and build your business
Vlogging gives you the opportunity to connect with your audience in a way you’ve never connected with them before
Repurposing content into different mediums allows you to engage with new audiences and expand your reach online
Producing more visual content (i.e. video) lets you connect with visual learners
Vlogging is one of the best mediums to tell your story and share more about your personal life with your tribe
If you want to hold yourself accountable to your own promises, vlogging is your answer
Video is the future of marketing your business online – by the end of 2019, 80% of all internet traffic will be video!
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

For more info and to explore other episodes, head to: youpreneur.com/314

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Youpreneur: The Profitable Personal Brand Expert Business!

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