Business

Youpreneur: The Profitable Personal Brand Expert Business!

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

Latest Episodes:

How to Build Your Personal Brand Business Faster Than Ever! Jun 25, 2019

Show notes

Did you know that eight out of 10 entrepreneurs do everything they can to stay in their comfort zones? That means that only 20% of entrepreneurs willingly step out of their comfort zones. Those that stay in enjoy the familiarity of their comfort zone. They have no intentions of trying anything really different or going out into the unknown.

On the other hand, the 20% that routinely leave their comfort zones on purpose have the necessary discipline to go against what their brain is telling them. They know the value and power of what’s waiting for them outside of the boundaries they’ve built for themselves. So, let me ask you this…are you part of the 80% of entrepreneurs that do everything in their power to never set food outside their comfort zone? Or, are you part of the elite 20% of entrepreneurs who aren’t afraid to try something new to help move their business forward?

Join me on this episode of Youpreneur FM, where I reveal how you can build your personal brand business faster than ever by setting and smashing your goals. If you’re ready to turn all of those daydreams and ambitions for your personal brand business into a reality, this is the episode for you!

Essential Learning Points From This Episode:

Only 20% of entrepreneurs routinely get themselves out of their comfort zones
To get yourself out of your comfort zone, discover what you do best and enjoy
Set non-negotiable deadlines for yourself and your business and stick to them
If you want to achieve more, set goals that are sensible and gettable
Start saying ‘no’ more often – you can’t be everything to everyone
When you say yes to something, you’re saying no to your thing
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes please click here.

How to Sell More Copies of Your Business Book! Jun 18, 2019

Show notes

One of the best expert positioning strategies is to publish your own book. As an entrepreneur, you want to get your name out there and position yourself as an expert within your industry. Writing the book is the just the beginning and many bestselling authors (including myself) will tell you that the real hard work begins after you’ve typed the final word on the page.

Whether you’re thinking about writing a book or you’ve already published one and you want to get more eyes on your creation, the 10 tips I share on this episode of Youpreneur FM will help you sell more copies of your book than you could’ve imagined.

So, if you’re ready to position yourself as an expert and boost book sales, grab a notebook and jot these tips down to help ensure your book makes a real impact on your business and continues to build your tribe for years to come.

Essential Learning Points From This Episode:

Determine who your ideal readers are before setting a full strategy in place
Make it easy for people to spread the word about your book by preparing a media kit
If you’ve published a book, you need to create an online home for it to help drive sales
Hold a virtual book tour by making appearances on book review websites and getting on as many relevant podcasts as possible
Package goodies in a special book launch bundle to help boost sales
Don’t forget to utilize your email subscriber list and update them on your book launch
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

For more information and to explore other episodes please click here.

3 Ways to Build a Personal Brand Business for the Future! Jun 11, 2019

Show notes

It’s never been easier to build a personal brand business and there’s really nothing to stop you from becoming a successful entrepreneur. However, thousands of “entrepreneurs” who set off to build their empires from the ground up quit before it gains any real momentum.

The problem with the entrepreneurial world these days is the fact that the barrier to entry is so low, anyone can just step over it and assume they can “make it” by doing the bare minimum. The good news for the rest of us is that the people like this, who don’t have the experience and lack the personality needed to grow a successful personal brand business, won’t be around for very long. People can spot a lack of authenticity a mile away and nobody wants to do business with a shell of an entrepreneur.

With so much noise, you’ve got to be dedicated in your craft to serve the people you really care about. And, you’ve got to do it consistently. This episode of Youpreneur FM may be short, but it’s packed with lots of great tips to help you build a powerful personal brand business for the future.

So, if you want to build a business with massive staying power, tune in!

Essential Learning Points From This Episode:

Your content should be as short or long as it needs to be to share your idea in a clarity driven and focused manner
You’ve got to remain 'top of mind' for those who are following us if you want to build a future-proof business
To build trust and influence, you’ve got to sell something to your tribe on a regular basis
As leaders, you’ve got to make sure you’re always learning to continue to serve and inspire those who aspire to be like you
You can have anything in life that you want, as long as you help others get what they want (Zig Ziglar)
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore more episodes please click here.

How to Focus on Your High Priority Actions, with Dr. John Demartini Jun 04, 2019

Show notes

The number of hours we can dedicate to work each day isn’t infinite. Eventually, we run out of time, brain power and energy. It’s impossible to work on our businesses 24/7 without rest and that’s okay. It just means that we need to focus on putting the hours that we do have to better use.

In this episode, I’m joined by Human Behavioral Specialist, Educator and Author, Dr. John Demartini, to talk all about the power of focusing on our high priority actions every day. We also get into the importance of saying no more often as business owners and how this can actually help control our stress levels, making us better leaders and youpreneurs in the long run.

As Dr. John Demartini often says, “If you do not fill your day with high priority actions that inspire you, your day will fill up with low priority distractions.”

So, if you’re ready to hear some great tips and strategies to help you focus on your high priority actions more often, tune in!

Essential Learning Points From This Episode:

Stress is the inability to adapt to a changing environment
When we prioritize our daily actions, we’re less vulnerable to distractions
Fill your day with things that produce the most per hour and use that income doing something you’re inspired by
If you let the masses control your life, you won’t be the master of anything
Looking at what your life truly demonstrates will help you to identify your high priorities
Surround yourself with people who have a high value on the things you want to delegate
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes click here.

The Science Behind Choosing the Right Business Model, with Ryan Levesque May 30, 2019

Show notes

When you first decided to launch your business, did you obsess over what you should build or sell? Or, did you consider who you should serve? For your sake, I hope you chose the latter!

Choosing the right business model is the topic of this episode of Youpreneur FM, where I talk to the CEO of The ASK Method Company and national best-selling author, Ryan Levesque. The ASK Method is a system built to help internet marketers and online business owners serve their audience better and with more relevancy.

Ryan is the author of the number one best-selling book, “ASK” and his new addition, “Choose.” Tune in to hear our conversation about his new book and how it can help you minimize your risk of failure and give you the confidence you need to choose the right direction for your business.

I suggest grabbing your nearest notebook for this one!

Essential Learning Points From This Episode:

You’ve got to ask the right questions to understand your market at a deeper level
The single biggest mistake people make is choosing the wrong market to go into
The most important decision you’ll make before starting your business is what niche you’re going to serve
The keyword volume of successful businesses all fit within a narrow and specific keyword band
When deciding your ideal marketplace, you need to look for competitors who are succeeding in spite of themselves
Finding your niche doorway into a market comes from being YOU
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share  it  by using the social media buttons you see at the top and bottom of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely  helpful  when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the podcast on iTunes, to get...

How to Dream Up the Perfect Opt-in Offer for Your Audience May 26, 2019

Show notes

We’ve reached the final episode of the mini ‘back to basics’ series on Youpreneur FM. In previous episodes, I've covered everything from figuring out whether you need to be building your business with a personal domain name or a brand-based domain name and how to create content that your audience will love.

In this episode, I uncover the secrets of creating a magnetic opt-in email offer that your customers can’t say no to.

The purpose of opt-in emails is to invite website visitors to agree to sign up for your email list. If you ask me, success in the online business world is directly tied and attributed to the quality of your email marketing list.

Despite what you might think, it’s not about growing the biggest email list you can. Instead, you need to focus on growing your list consistently with quality leads and to do that, you need to know how to craft the perfect opt-in.

So, if you’re interested in learning some of the best practices to create an effective email opt-in offer, tune in!

Essential Learning Points From This Episode:

Success in online business is directly tied to the quality of your email marketing list
You’ve got to launch an email marketing campaign to truly capitalize on your audience
There's no point in putting time and energy into a Facebook group unless you can convert members onto your email list
A good opt-in will give your audience a quick win to solve a quick problem
You don’t have to keep reinventing the wheel. You can repurpose a high-quality piece of content and use it to create your opt-in offer
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes click here.

How to Create & Market Content to Attract Your Perfect Customer! May 21, 2019

Show notes

Creating content that your audience will love takes more than a lucky hunch. You’ve got to listen to your audience to identify the type of content they’re hungry for. Whether you write a new blog post or record a video or podcast episode, you need to create content with purpose.

The last thing you want after spending hours creating content is to upload it and hear nothing but chirping crickets across all of your platforms and social channels. If you want to learn how to create and market content to attract your perfect customer into your ecosystem, you’ve come to the right place.

In this ‘back to basics’ episode of Youpreneur FM, I share my guide on how to create and target content to the right audience. I’ll teach you how to identify what type of content will help you establish a stronger relationship with your audience so that you can build your business and reputation.

Essential Learning Points From This Episode:

Before creating new content, ask yourself what you want to be known for, and then create original content that shows off your expertise
Building a library of content that people can learn from is vital when it comes to creating an audience
Create content that answers your audience’s burning questions and solves their problems
Take your audience by the hand and show them the hidden gems of your world so that they’ll never want to leave
One of the easiest ways to lose an audience before you’ve really captured them is to stop being consistent in serving up quality content
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore other episodes click here.

How to Figure Out What Your Customers Need From You! May 14, 2019

Show notes

How can you find out what your audience actually wants from you? When you’re not sure what your audience wants or needs from you, it can cause a lot of confusion and potentially waste a lot of time, money and effort.

Maybe you’re playing with an idea for a new product or service, but you’re not sure if there’s even a market for it? Or, maybe you’re in the process of building a social media following but struggling with engagement?

Whatever the issue, the top tips I share on this solo episode of Youpreneur FM are designed to help you get clarity and figure out what it is that your customers truly need from you.

So, if you want to learn where you should be spending your money and time to better serve your tribe, tune in!

Essential Learning Points From This Episode:

The numbers never lie. Don’t neglect your analytics and learn how to use it to your advantage
Create an inventory of your findings and look for positive patterns to emulate
Use Google Console to find the specific keywords your customers type in to search for you and start fine-tuning your SEO strategy accordingly
Search social networks to see what people are talking about that relates to your industry or niche
You need to approach people directly to really find out what they need & want from you
Use direct questions in your social media posts to help create engagement
Make sure your audience knows that by taking part in your survey, they’re helping you to tailor your content to meet their needs in the future
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please  share  it  by using the...

How to Choose What Domain to Use for Your Personal Brand Business May 08, 2019

Show notes

I’ve decided it’s time to go back to basics. Over the next month, I’m deep diving into basic business training so that you can regain clarity on the goals you set yourself for 2019. This will mean you can focus on making the second half of the year even stronger than the first.

So, I’m starting at the beginning when you’re about to launch a website for your personal brand business. Chances are, like the rest of us, you’ll face the daunting challenge of choosing the perfect domain name. Your domain name says a lot about you and your business.

You’ve got to make sure that your domain name fits your personal brand and conveys the message you want to deliver to the people you want to serve. However, there are a few common misconceptions that can lead to confusion about selecting the right domain for your personal brand business.

Thankfully, I’ve condensed everything you need to know about choosing the perfect domain in this episode of Youpreneur FM. Tune in to discover how you can come up with a domain that resonates with your tribe and is powerful enough to grow with you as your business develops.

Essential Learning Points From This Episode:

Despite what many people think, using your personal name as a domain has plenty of growth potential
Being memorable comes from the quality behind what you do as the brand, not your catchy brand name
Your personal brand name is internet real estate and you should absolutely buy it
When you’re building your brand the right way and for the right reasons, pivoting is built directly into your personal brand business
If you build loyalty and rapport through your online presence, your audience will want to stick around
When buying a domain name, you should consider the relationship you have with your clients
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore more episodes click here.

How to Choose What Domain to Use for Your Personal Brand Business May 07, 2019

Show notes

Essential Learning Points From This Episode:

Despite what many people think, using your personal name as a domain has plenty of growth potential
Being memorable comes from the quality behind what you do as the brand, not your catchy brand name
Your personal brand name is internet real estate and you should absolutely buy it
When you’re building your brand the right way and for the right reasons, pivoting is built directly into your personal brand business
If you build loyalty and rapport through your online presence, your audience will want to stick around
When buying a domain name, you should consider the relationship you have with your clients
Much, much more!

Important Links & Mentions From this Episode:

Thank You for Tuning In!

There are a lot of podcasts you could be tuning into today, but you chose mine, and I’m grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see at the top and bottom of this page.

For more information and to explore more episodes click here.

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