Business

Youpreneur: The Profitable Personal Brand Expert Business!

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

Latest Episodes:

5 Aspects to Focus on In Your Business This Year Feb 03, 2020

Show notes

The start of a brand new year is always so exciting for me, it allows me to set the stage for how I want to run my business and hit my goals for the rest of the year. However, if you want to get started the right way, it means that you’ve got to sit down and plan what you want to focus on.

What you want to focus on really all comes down to you, where you are in your business and what you want to achieve. In this episode I’ll be sharing the five aspects that I’m personally planning to focus on this year and why they are key to helping me achieve business success.

When it comes to running a business, the days are long but the years are short which is why you need to get clear on what you want to get done so you can start planning and take action quickly before the year just slips on by. What do you plan on focusing on in 2020? I’d love to know.

Essential Learning Points From This Episode:

Why I’ll be breaking up our downtime into shorter stretches this year
Leaders need to continue to learn in order to lead
Why you need to determine the right kinds of live events to attend
The importance of planning your launches around the public calendar properly
Much, much more!

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Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Beyond the Bestseller, with Hal Elrod Jan 26, 2020

Show notes

In the final Youpreneur Summit 2019 keynote session, author and speaker Hal Elrod shares five simple strategies to go beyond the bestseller, create content that creates a movement, earns a fortune and changes the world.

Hal Elrod is a firm believer in the power of what a book can do - not only to you and your business but also the impact it can create around you. He has two reasons on why you should consider getting started: making an impact that’s scalable and an income that’s scalable.

This insightful and moving keynote was the perfect way to wrap up Youpreneur Summit 2019 so get your notepads and pens out, I guarantee you are going to need it!

Essential Learning Points From This Episode:

The secret to writing a book and create a word of mouth phenomenon is to embed behavior change in your content
Why every single author should have affirmations that reinforce your content
The single biggest factor in the success of the miracle morning
We are just as worthy and deserving of achieving success as any other person
Much, much more!

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Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Future Proofing Your Youpreneur Business Jan 20, 2020

Show notes

If you were to stop working today, would your business stay the same? This is something that is key critical for entrepreneurs everywhere. We all need to take a break and hit pause once in a while but does that mean your business ends up pausing as well?

In this episode, Celebrity fitness expert, coach and author JJ Virgin takes the Youpreneur Stage as she delivers her keynote presentation and dives into future-proofing your own personal brand business.

JJ gets down to business in her keynote as she shares how you can create financial freedom by sharing her own inspiring entrepreneurial journey, monetization models and how you can 10X your own business.

Essential Learning Points From This Episode:

Successful personal brands have created multiple income streams
JJ shares her own entrepreneurial journey and how she created impact
The rule JJ uses when setting her own price points and what she noticed when she raised her own prices
The power of asking and mapping out your customer journey
Much, much more!

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Exactly What to Say with Phil Jones Jan 12, 2020

Show notes

I’ve always been a strong believer in the saying “if you do not ask, you do not get”. It’s been a cornerstone of how I’ve built my businesses over the years and something I’ve always lived by. Speaker and author Phil Jones believes in the same thing. He believes that salespeople are born not made because everyone is born with the innate ability to ask. It’s just a matter of what and how you say it.

In this episode, Phil goes into why the biggest reason that most entrepreneurs are failing to get the success they are capable of is because they aren’t asking for the things they need and how a few magic words can make a world of difference.

He also shares his personal definition of what a sales person truly is and a five-step process to sales you can apply yourself. This episode is jam-packed with value bombs so get ready to take notes on exactly what you can say to get more of what you want.

Essential Learning Points From This Episode:

Change is hard, difficult but change is required if you want to change results
We think it’s knowledge that leads to power yet it’s the implementation that makes power really work
What is the one word you need to remove from your web sales copy
Phil shares the different forms of motivation
Much, much more!

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The Alter Ego Effect with Todd Herman Jan 06, 2020

Show notes

So many entrepreneurs know that they have what it takes to make a difference. The talent, drive and desire is there but something always seems to hold them back from becoming their best selves.

Author and speaker Todd Herman takes the Youpreneur Summit stage to help unlock the hero inside as he dives into the Alter Ego effect and the science behind why this is such a powerful strategy.

One of my favorite examples Todd shared during his talk was Winston Churchill who used to stand in front of a wall of hats and he would ask himself, “which self should I be today”. It was this kind of mindset of using an alter ego that helped him lead his country to victory and what so many other top-performers have used as well.

Todd also shares how we develop our own identities, which creates our results and the process you can use so you can experience what you’re truly capable of.

Essential Learning Points From This Episode:

How we create our identities and the science behind why it’s so powerful.
Why and how people get trapped when trying to excel.
The process you can use so you can experience what you are capable of.
How you can decide how to show up on the field.
Much, much more!

Important Links & Mentions from this Episode:

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

How to Build a Business Around Your Personal Brand Dec 30, 2019

Show notes

Last year was a big year for personal brands. From the rise of micro-influencers across a myriad of platforms to big brands moving their ad campaign budgets from prime TV to collaborating with personal brands on platforms like Instagram, this golden era of influencer marketing doesn’t seem to be slowing down any time soon.

As we enter into 2020, I share my own tips on how you can showcase your own personal brand in a fresh new way. Tune in as I share the importance of allowing yourself to be personal and vulnerable on social media, whether keeping a blog is still relevant and the questions you need to ask yourself to define what your personal brand stands for.

I also talk about the importance of allowing your personal brand to evolve with your business and so much more. This episode is a short but sharp one so keep your pen and paper on you, you’ll need them!

Essential Learning Points From This Episode:

When you are setting up your website, make sure you get the look and feel right. It should not only reflect you but also the kind of industry you are in as well.
Blogging is alive and well, it’s just grown with the times.
The one thing to keep in mind no matter what platform you are planning on focusing on is giving your audience a reason to remember you.
When it comes to social, don’t be afraid to get a little more personal.
Much, much more!

Important Links & Mentions from this Episode:

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

How to Build the Right Team for Business Growth Dec 23, 2019

Show notes

In the early days of building my business, I hit a brick wall and realized my business was starting to run me instead of the other way around. It’s a moment that I feel a lot of entrepreneurs have felt themselves.

I knew I had two options: to completely burnout or make some serious changes. Once I realized the power of outsourcing and what it could do, that was it. I went to work building my team. In this episode, I want to share a few tips on outsourcing particularly with virtual assistants so that you can get started with building your own team the right way.

I also go into shifting from that Superhero Syndrome mindset and the Three Lists to Freedom exercise to guide you through the process of figuring out exactly what you should be outsourcing.

As you slowly start building your team to help run your business, you’ll be able to ramp up business growth by having more time to be able to focus on the bigger picture. Remember to do what you do best and delegate the rest.

Essential Learning Points From This Episode:

What exactly does Superhero Syndrome mean
Why the 3 Lists to Freedom exercise is something you need to do regularly.
The two different types of outsourcing and why you don’t want to confuse them
Debunking the myth of the Super GVA.
Much, much more!

Important links & mentions from this episode:

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Tips for Getting Started with Facebook Ads Dec 16, 2019

Show notes

I’ve always had a complicated relationship with Facebook. There is so much noise and distraction that comes with it - tons of notifications that greet you when you open it, the crazy videos that can turn into a time suck. But love it or hate it, you definitely can’t ignore it.

Especially when it comes to Facebook ads, nothing beats how zoomed in and focused you can get with your audiences. If you’ve been thinking about diving into the world of Facebook ads or if you’ve already started to get your feet wet, tune in as I share a few tips to help you get started.

I discuss how targeting is essential, how you can drive traffic to your free content plus why measuring and testing is everything so you can make the most of your ad budget.

When it comes to Facebook ads, there is definitely a learning curve that comes with it but once you have the basics down pat, they’re totally worth your while and can absolutely make a difference when it comes to building your business.

Essential Learning Points From This Episode:

When it comes to targeting, start with the people who are already visiting your site.
Cheap leads aren’t always quality leads.
The Facebook newsfeed is a busy place so you’ll want to use an image or video in your ad that disrupts people’s scroll and grabs their attention.
One tip to keep in mind when it comes to testing is to always keep 5-20% of your campaign’s budget aside for testing.
Much, much more!

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Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Vlogging vs. Podcasting Dec 09, 2019

Show notes

There are so many ways to reach your audience these days. Ten years ago, blogging was considered everyone’s bread and butter, so to speak. It was the primary way we could share our message and get our content out there. Nowadays there are so many different platforms to choose from.

Youpreneurs are spread across various platforms including blogging, vlogging, podcasting, using social media like Instagram and Instagram stories while other Youpreneurs focus on growing communities on Facebook or even shooting live streaming videos.

This week, however, I want to zoom in on two main mediums: podcasting and vlogging. Tune in as I weigh the pros and cons of each and share a few tips on deciding which medium is right for you.

I also share some interesting facts on why both mediums are worth jumping on, what you can do to get used to being in front of the camera and so much more. If you are still on the fence about whether you should be a podcaster or a vlogger, this is an episode you don’t want to miss.

Essential learning points from this episode:

By 2022, online videos will make up more than 82% of all consumer internet traffic.
The key is to just keep shooting videos to get yourself more accustomed to it.
Podcasting has a different appeal from vlogging because it creates an intimate atmosphere between you and your listener.
54% of podcast listeners are more likely to consider buying an advertised product which is great for when you are ready to start monetizing your audience.
Much, much more!

Important links & mentions from this episode:

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Writing & Marketing a Book Dec 02, 2019

Show notes

Becoming a published author is a goal that many people want to conquer - maybe more than you think. According to a survey, 81% of Americans want to write a book. But even with the desire to write one, I can easily say that the actual process of writing and editing a book is a completely different ball game.

In this episode, I share a few guidelines you can use while writing your book including how you can get started with writing your book, what you can do to keep up that writing momentum and why it’s crucial to have a fresh pair of eyes go over your work to help you with the editing process.

I also cover the second part of the book process which is marketing it and why you don’t need to wait until your book is finished to get started on it. Whether you choose the self-publishing or traditional publishing route, either way, means that you have to make book marketing your full-time job.

There’s a lot of hard work that goes into becoming a published author, but I’m a big believer that everyone has a book in them. I hope you enjoy this episode of the podcast, so grab some coffee, your notepad and get to work!

Essential learning points from this episode:

You need to layout your reason to help you get through those days and remind you of why you started in the first place.
Having an overview of how your book is going to unfold can often guide you back on the right path.
Even while you are in the process of writing your book, it’s never too early to start thinking about marketing it.
Think about how you can add even more value to your readers to thank them for buying your book.
Much, much more!

Important links & mentions from this episode:

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

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