Business

Youpreneur: The Profitable Personal Brand Expert Business!

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

Latest Episodes:

10 Ways to Stay Productive and Motivated Apr 13, 2020

Show notes

It’s not easy to stay motivated all the time. However, there are a few things you can do to try and be as motivated as you possibly can be at given times to help stay on track with your goals and continue being productive day-to-day. One way people become unmotivated and stop believing in themselves is when they do not embrace the things they’ve achieved and only focus on the tasks they haven’t completed yet.

In this episode, I share 10 ways you can stay productive and continue getting all your tasks done. Tune in as I discuss how important it is to reward yourself for achieving small goals and how it will help you to stop procrastinating on things that have been on your to-do list for a while!

Essential learning Points From This Episode:

Reward yourself after completing a task
Write your past successes and wins down to remember your achievements
Push through the fear of failing
Don’t compare yourself to other people, everyone is on a different journey

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There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

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Be Proactive: Crisis Management for Entrepreneurs Apr 06, 2020

Show notes

With everything that has been going on in the world recently, a lot of us feel completely out of control. As entrepreneurs, we’re type A individuals and having zero control over a situation can be really hard. However, there are a few things that we can control, the main thing being our outlook and how we react to the situation.

In this episode, I share my top tips on how you can prepare and handle crisis management to have the best possible outcome for you and your business. Tune in as I discuss how important it is to be proactive and not reactive in the current climate.

Essential learning Points From This Episode:

Be proactive and not reactive!
Evaluate your current set-up and see if there’s anything you can change
Think about what you can continue to do to serve your community and help them
Communicate with your team and be the leader they look up to
Stay positive and focused on the things you can control

Important Links & Mentions From this Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

3 Key Tips to Building a Solid Personal Brand Mar 30, 2020

Show notes

There are several elements that go into building a personal brand but what many entrepreneurs seem to lose track of is that a personal brand is so much more than a flashy logo or a fancy website. It’s a lot bigger than that. It’s who you are, what you do and what people say about you when you aren’t in the room.

In this episode, I go back to personal brand basics as I dive into three main aspects you should have in place to build a solid and profitable personal brand. Tune in as I talk about focusing on your existing clients instead of chasing new ones, a few tips on sharing your brand story and a whole lot more. This episode is short and sharp, but it’s definitely one that allows you to take action immediately so get ready to listen and jump to work!

Essential Learning Points From This Episode:

How taking care of your existing clients can make an impact on your brand
Why you need to put your “story” out there for people to connect with
The importance of creating an About Page that serves potential customers
Why you shouldn’t build your personal brand and business on rented land
Much, much more!

Important Links & Mentions From this Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Handling Stress as an Entrepreneur Mar 23, 2020

Show notes

The entrepreneurial lifestyle can be quite a rollercoaster ride at times. There are those high points where owning your own business can feel liberating and incredibly rewarding, but a lot of the ride is filled with long hours, hard work and dealing with a lot of stress.

Whether you stay cool under pressure or stress out easily, every entrepreneur learns to develop their own strategies when coping with stress in order to remain productive and keep burnout at bay. In this episode, I share three quick tips I use when it comes to managing stress and how you can even turn it into an advantage.

Essential Learning Points From This Episode:

Using stress to your advantage to approach goals and challenges with innovation
Why you need to adjust your perspective when it comes to approaching stress
Taking yourself off autopilot every so often to get re-centered and focused
The importance of deciding what’s most important to you and yours
Much, much more!

Important Links & Mentions From this Episode

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Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Setting Up Your Day for Success Mar 16, 2020

Show notes

Have you ever wondered how so many successful entrepreneurs run their businesses, spend quality time with their families and focus on their passion projects with ease? One common thread they all tend to share is a set morning routine to help them prime their day for success.

Up until a few years ago, I never really took the beginning of the day all that seriously myself until meeting Hal Elrod and Amy Landino whose books have completely revolutionized how I start my mornings. In this episode, I talk about the importance of morning routines and share my own six tips that you can use to get ahead of your day.

Essential Learning Points From This Episode:

Why you need to plan for success the night before
Why I keep black spaces when I schedule out my day
Why I believe all entrepreneurs should keep a notebook beside their beds
What I’ve learned so far from tracking my sleep habits and activity
Much, much more!

Important Links & Mentions From this Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Why YouTube Should Be in Your 2020 Marketing Strategy Mar 09, 2020

Show notes

Whether you are a budding content creator or a seasoned marketer that’s looking to give the platform another try, the most recent statistics on YouTube marketing show that it’s not too late to get started with it this year. Honestly speaking, I’ve been pretty guilty of not focusing on it myself over the past few years but I’m making sure that all changes this year.

In this podcast episode, I talk about how YouTube is continuing to dominate and why personal brand entrepreneurs should consider it as part of their own marketing strategies. I also share how I’ve been planning out my content lately and how my channel’s grown a thousand new subscribers in just one month! Lots of exciting developments and takeaways in this episode, so grab those headphones and get ready to tune in!

Essential Learning Points From This Episode:

YouTube is the second largest search engine online
It’s not too late to get started with your YouTube journey
Why you always need to be creating regular evergreen content
What Amy Landino means by creating a hub strategy
Much, much more!

Important Links & Mentions From this Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

3 Ideas to Make Your Brand Stand Out Mar 02, 2020

Show notes

Branding can be a tough process but getting your brand to stand out against a crowded landscape can be an even bigger challenge. No matter how unique or niched down you get with your product or service, there will always be stiff competition out there which is why brand differentiation is so important.

On the podcast this week, I share my three ideas on how to help your brand stand out. I also discuss the importance of owning your brand story, making a mark within your own industry and how taking some bold stances can help you attract the best audience for you and repel the rest. Most importantly when it comes to building a brand, there are always learning curves and roadblocks to overcome so don’t be afraid to be bold, get out there and try new things!

Essential Learning Points From This Episode:

Why you need to tell your story on a more regular basis
Reinventing a category within the niche you are in
How big brands use their founder stories as part of their heritage
When it comes to branding, don’t be afraid to be bold and stand out
Much, much more!

Important Links & Mentions From this Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

How to Write Your First Book Feb 24, 2020

Show notes

Becoming a published author has been a goal I’ve noticed more and more Youpreneurs chasing lately, and for good reason. Getting a book out into the world is one of the most effective expert positioning strategies you can use.

In this episode, I talk about the writing process itself, the importance of validating your idea and what publishing route you might want to take to get your book out there whether it’s through traditional or self-publishing.

I also share my own personal experiences with writing routines and retreats, what worked best for me and why I decided to go down the self-publishing route myself for my second book, Rise of the Youpreneur. What’s your favorite tip when it comes to writing a book? I’d love to hear it - send me a message over on Instagram at @chrisducker and let me know!

Essential Learning Points From This Episode:

When is the best time to get a book out into the world
The easiest way to serve up and write a book is to make sure you survey your audience first
You don’t have to force yourself into a writing routine if it doesn’t work for you
The difference between using traditional versus self-publishing
How to approach your book launch plan
Much, much more!

Important Links & Mentions From this Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Building a Speaking Career Into Your Youpreneur Ecosystem Feb 17, 2020

Show notes

Whether you are speaking to a classroom-sized workshop or taking on the big stage in front of hundreds of people, building your speaking career is a sure-fire way to position yourself as an expert in your field, develop a deeper connection with a brand audience and spread your message...all at the same time.

If you’ve been thinking about whether you should start hitting stages this year, this episode is all about how you can build a speaking career into your Youpreneur ecosystem. I dive into the basics you’ll need to cover from crafting your talk to getting ready to hit the stage.

I also talk about the different ways you can monetize your speaking career, important things you’ll need to invest in to take your speaking to the next level plus my number one tip when building a slide deck. Get that notepad and pen out, you’re going to need it!

Essential Learning Points From This Episode:

Do you even need to build a speaking career to develop your personal brand
How you can approach speakers to offer to speak
Different ways you can monetize your speaking career
Approaching the free versus the paid speaking model
Much, much more!

Important Links & Mentions From this Episode:

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

5 Ways to Monetize Your Podcast Feb 10, 2020

Show notes

Podcast’s popularity shows no sign of slowing down with the number of daily podcasts tripling since 2017, but creating and producing a podcast takes a lot more than just showing up behind a mic.

If you feel like you’ve built a good-sized audience and you’ve hit a healthy number of episode downloads then it might be high time to start making your show work for you. Tune into this episode as I share five different ways you can monetize your podcast, from sponsorships and affiliates to using loyalty programs.

Whether you’re a podcasting newbie or a veteran with more than a 100 episodes under your belt, it’s important to know how you can monetize your podcast. Try out different approaches to see what works for your audience and fits with your brand. And don’t forget to let me know which method works for you over on Instagram at @chrisducker.

Essential Learning Points From This Episode:

The 3 different ways you can approach sponsorships when it comes to your podcast
Coaching can be extremely beneficial and profitable but it’s one of the most unscalable monetization models
You need to be consistent with the offers that you are physically promoting.
Using the power of 3 when it comes to promoting affiliates
Much, much more!

Important Links & Mentions From this Episode:

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

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Youpreneur: The Profitable Personal Brand Expert Business!

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