Business

Youpreneur: The Profitable Personal Brand Expert Business!

Serial entrepreneur, business coach and bestselling author, Chris Ducker brings you his own take on what it means to be a profitable personal brand entrepreneur in the 21st century. Covering everything from building the foundations of a powerful personal brand, to creating and launching online products and services to marketing yourself as the go-to leader and monetize your expertise, the Youpreneur Podcast just became your new favourite business podcast!

Latest Episodes:

Using Instagram to Get More Coaching Clients with Craig Ballantyne Aug 31, 2020

Show notes

Instagram has always been a great platform for entrepreneurs to use to not only spread their brand message and share what they’re all about, but to also build a wider audience and reach new people that they can offer their services to.

In this episode, I invite Craig Ballantyne onto the show to discuss all things Instagram and how he has utilized the platform to get more coaching clients. Tune in to find out how you can start using Instagram in a way that will give you the results you want to see.

Essential Learning Points From This Episode

Stick to posting schedules that work
Giveaways are a great way to get people into your community
Look into your insights to see when your audience is active on Instagram
Always be clear on what your CTA is

Important Links & Mentions From This Episode

Thank you for tuning in!

There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page.

Also, kindly consider taking the 60-seconds it takes to leave an honest review and rating for the podcast on iTunes, they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Designing Your Perfect Work Day Aug 24, 2020

Show notes

Our daily routines have been significantly affected over the last couple of months, and due to that, it has been difficult for a lot of entrepreneurs to get into the flow of working properly, whilst having distractions at home.

In this episode, I discuss how to design your perfect work day to not only ensure that you get everything ticked off your daily to-do list, but to also make sure that you enjoy the working day. Tune in to find out why it’s so important to set up your day in a way that suits you and your lifestyle.

Essential Learning Points From This Episode

Working 9-5 doesn’t have to apply to you if you know that you won’t be as productive during those hours
Identify what is already working for you in your daily routine and lean more into that
Have a slow morning if that works better for you and makes you more energetic for the day
Plan your work flow accordingly to what is going on around you and within your business
Schedule your work into input and output categories

Important Links & Mentions From This Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

How to Pivot & Still Get Attention with Neen James Aug 17, 2020

Show notes

As we know, 2020 has been a whirlwind of a year, and a lot of entrepreneurs have had to pivot their business and their approach during the last few months, amid everything that has been going on.

In this episode, I invite Neen James onto the show to discuss how she has pivoted her own business, from traveling the world as a keynote speaker, to now working directly with businesses and offering her services. Tune in to find out how to pivot and still get attention from your current and potential clients.

Essential Learning Points From This Episode

Think about how YOU can help your clients
People have become a lot more authentic and true to themselves during the pandemic
Prioritise moving your business forward by achieving the goals you set for yourself
Being part of coaching groups is great to make you stay accountable to those goals
Focus on the people you want to serve

Important Links & Mentions From This Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

How to Achieve All the Goals You Set for Yourself Aug 10, 2020

Show notes

There are lots of tools available that will help you to plan out all of the goals you want to achieve, but not many people actually talk about how and what you should be doing in order to take action towards achieving those goals.

In this episode, I talk about setting goals and exactly what you can do to make sure you achieve them. Tune in to find out how you can track your progress and ensure that you stay accountable.

Essential Learning Points From This Episode

You can spend a lot of time researching lots of resources that will help you to plan your goals, but you won’t actually be achieving any of your goals
Achieving all your goals requires a different skill set and level of commitment
Reviewing your goals either monthly or quarterly is a great way to stay accountable
Accomplishing big goals is a myth!

Important Links & Mentions From This Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

How to Become Truly Iconic with Scott McKain Aug 03, 2020

Show notes

We’ve reached a point where people are simply doing too much at all times, but are forgetting the fundamentals and the importance of gaining clarity in the online entrepreneurship space.

In this episode, I invite Scott McKain onto the show to discuss the 4 step process that will help you to be more iconic within your work and with your customers. Tune in to find out exactly how you can do it.

Essential Learning Points From This Episode

The difference between being distinctive and being iconic
Entrepreneurs are good at what they do, but they’re not sure what they should be doing in order to stand out in the hypercompetitive industry
Youpreneurs must have full clarity of what they’re all about and who they want to help
Time is your most valuable commodity as an entrepreneur

Important Links & Mentions From This Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

How to Handle Stress as an Entrepreneur Jul 27, 2020

Show notes

One subject that affects everyone is stress, and it’s something each and everyone one of us has experienced significantly during the last couple of months, understandably. It can be hard to truly manage stress without it overtaking your day-to-day life activities.

In this episode, I deep dive into the subject of stress and how to deal with it, particularly for us business owners. Tune in to find out how you can better handle stress as an entrepreneur.

Essential Learning Points From This Episode

Find ways to connect with other people in your industry, e.g. through an IG live or a Zoom call
Try to have as much of a structured daily routine as you possibly can
Have small breaks during your day to allow yourself to ‘switch off’ from work for just a short amount of time
Be gentle with yourself, stress happens to everyone, don’t be too hard on yourself!

Important Links & Mentions From This Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

Self-Publishing Secrets Revealed with Chandler Bolt Jul 20, 2020

Show notes

If writing a book has been on your bucket list for a while, whilst you have a little bit of extra time on your hands, now is definitely the time to get stuck into the process! Writing a book can open up so many amazing opportunities and can be a great way to not only recession-proof your business, but will allow you to stand out from the crowd, regardless of your industry.

In this episode, I invite Chandler Bolt, CEO of Self-Publishing School onto the show to discuss all things books, the benefits of writing them for your personal brand and the secrets of self-publishing. Tune in to find out how you can get started with writing your first or next book with the help of these tips!

Essential Learning Points From This Episode

It’s 100% doable to build a business based around your book
Books will recession-proof your business, regardless of your industry
Mind maps are a great way to braindump all of your ideas for the book which you can then expand on and start outlining the chapters
70% of books sold are purchased on Amazon, which makes it a lot easier to self-publish and still get your book seen by tens of thousands of people online
The difference between having a cover that looks good and a cover that will convert
One vital rule to follow is to not edit whilst you’re writing, always edit after!

Important Links & Mentions From This Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

The Power of Saying No More Often Jul 13, 2020

Show notes

As Youpreneurs, you are in control of what you say no and yes to. A lot of entrepreneurs feel like they need to say yes to everything, particularly at the beginning of their entrepreneurial journey. However, in doing so, you’ll actually end up putting more work on your plate than you can really handle!

In this episode, I talk about the power of saying no more often and how important it is to only say yes to the things that are going to serve you and your community. Tune into how you learn how you can start doing likewise.

Essential Learning Points From This Episode

The power of saying no
Say no to things that aren’t in relation to your niche or industry
Identify what your non-negotiables are as a Youpreneur
Always listen to your gut feeling, it’s usually right!

Important Links & Mentions From This Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

My Biggest Business Decision of 2020 Jul 06, 2020

Show notes

A few weeks ago, we announced that we would be turning the inaugural Youpreneur Summit to an online experience due to the current uncertainties around the world. However, two weeks into the ticket sale launch, we realised the numbers simply weren’t there and it was clear that a lot of people weren’t a huge fan of the virtual setup for the event.

In this episode, I talk about the biggest business decision I’ve had to make of 2020. It was a tough call, but I believe it was the correct decision to make. Tune in to find out the reasoning as to why we decided to cancel this year’s Youpreneur Summit.

Essential Learning Points From This Episode

The importance of listening to your audience
Why reviewing the work involved will help you to understand if it makes business sense to do it
We have to do things for the right reasons
Knowing when it’s time to call it a day

Important Links & Mentions From This Episode

Thank you for tuning in!

Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.

How to Sell More Copies of Your Book Post-Launch Jun 29, 2020

Show notes

You’ve launched your book and now it’s time to make sure you continue to sell copies of it going into the future! All authors want their book to stay relevant, months and even years after it’s initially published.

In this episode, I share 7 ways to ensure you can sell more copies of your book long after you launch. Tune to find out how you can reach new potential readers through organic social media reach and also paid advertising, as well as connecting with your audience on a personal level.

Essential Learning Points From This Episode

Have a dedicated page on your website that’s all about your book
Team up with people on social media by sending them free copies of your book to spread the word to their audience
Invest in paid advertising to promote relevant book content on your website and then retarget those people into purchasing the book
Shoot a book video trailer to explain what the book is about on a more personal level and allow potential readers to connect with you
Prepare a set of social media images and related copy that you can use to continue promoting your book
Create a video series that explains your book and your reason behind writing it

Important Links & Mentions From This Episode