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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

#259: Think Like a Squirrel: 5 Must-Know Strategies for Photographers Facing a Slump Apr 15, 2025

Show notes

In a slump and can't claw your way out? I've been there too many times but I've found surprising inspiration from one unexpected little creature…

The squirrel. 🐿️

Yeah, seriously! These furry little creatures hold 5 big lessons we could all learn from. Here's a sneak peek:

🧡 What squirrels teach us about fun (and why you NEED more of it)

🧡 Why preparing now keeps your business from freezing up later

🧡 How being "small" is actually your advantage

🧡 Why community isn't optional (it's the safety net you didn't know you needed)

If your photography business needs a little spark (or a total reset), this one's for you. Let's squash the slump together, one acorn at a time!

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

Join thousands of photographers in our "We Are Portrait Photographers" Facebook Group: Click here to join!

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS https://www.photographybusinessinstitute.com/freebook

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

#258: From Hustling for Small Sales to Confidently Charging What She's Worth Apr 09, 2025

Show notes

If you've ever felt stuck between wanting more for your business and the fear of actually going after it, you're not alone (and you're not broken.)

The friction you're feeling might be the very sign that you're on the right path.

On this week's Joycast, I'm joined by photographer Tassie Winters for a real talk about self-doubt, imposter syndrome, and how fear shows up when we're stepping into something bigger.

In this new episode, you'll understand:

Why fear and resistance are normal when you're growing
The surprising way journaling can help break through a lifetime of self-doubt
How pushing past "I'm not good enough" led Tassie to a six-figure studio (without burning out)

Plus, Tassie shares how she ditched hustle culture, moved into full-time photography, and created a business that's both profitable and peaceful.

If you're craving more purpose and confidence in your photography journey, this one's for you.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.photographybusinessinstitute.com/freebook

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.photographybusinessinstitute.com/boutiquebreakthrough

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE: Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#257: Juggling Kids + Photography Clients? 3 Tips For Making It All Work Apr 01, 2025

Show notes

If you're a parent balancing photography and kids, you know how rewarding (and overwhelming) it can be at times. But harmony is possible!

On this week's Joycast, we're chatting about what it takes to balance both without sacrificing your sanity. Plus, three hacks to run your business and show up for your family without feeling like one is being neglected.

Here's a sneak peek:

How to create a dedicated workspace that keeps boundaries clear
Why multitasking is sabotaging your success (and what to do instead)
A quick mindset shift to transition between "work mode" and "mom mode"

Plus, I'm sharing personal stories and practical tips to make it all feel a little easier and more relatable. If you're ready to stop feeling spread thin and start enjoying both sides of your world, click play now!

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

Join thousands of photographers in our "We Are Portrait Photographers" Facebook Group: Click here to join!

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS https://www.photographybusinessinstitute.com/freebook

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough

#256: What's Really Stopping Your Photography Business? Real Talk from Go Boutique Live 2025. Mar 25, 2025

Show notes

If it feels like every step forward is met with fear, doubt, or procrastination, resistance might be holding you back.

But here's the good news: recognizing it is the first step to overcoming it.

On this week's Joycast, we're talking about how resistance sneaks into your business, how to spot its lies, and most importantly how to eliminate it.

Inside this episode, you'll learn:

Why resistance shows up when you're chasing big goals (hint: it's actually a good sign!)
The four sneaky forms resistance takes (and how to spot them fast)
Practical tips to silence your head trash and start moving forward with confidence

Plus, I'm sharing stories from photographers who faced resistance and won, some hit six figures in small towns!

If you're ready to stop procrastinating and start building the photography business you've been dreaming of, let's chat.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-256

SHOW TRANSCRIPT:

Click Here

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#255: The Boutique Photography Model: How Adam Landed $2K+ Orders Mar 19, 2025

Show notes

Are you grinding away in your photography business, shooting tons of sessions, but barely making a profit? If so, you're in the same situation Adam was. Until he made one decision that changed everything…

On this week's Joycast, we're pulling back the curtain on how one photographer ditched the exhausting volume model, embraced the boutique system, and started landing $2K+ orders with ease.

Inside this episode, you'll learn: The pricing mistakes that kept Adam stuck in low-value shoots. The simple mindset shift that helped him attract higher-paying clients. How he finally broke free from burnout (and how you can too.)

The truth is you don't need to work harder to make more money. You just need a better system. Click play now and let's talk about how to build a photography business that pays you what you're worth!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-255

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#254: 9 Photographers, 1 Goal. The Hard Truth About Hitting $100K as a Photographer Mar 11, 2025

Show notes

Are you the "Black Diamond" in your photography community?

If you feel like you're doing all the right things in your photography business (but you are still getting overlooked) no matter how beautiful your images are, clients keep choosing the cheaper photographer down the street…

Today, we're changing that!

On this week's Joycast, I'm breaking down what Black Diamonds can teach us about standing out, owning our value, and attracting clients who are excited to pay boutique prices.

Inside this episode, you'll learn:

💎 Why looking different is better than trying to be "perfect". 💎 The #1 mistake photographers make when marketing themselves (and what to do instead!) 💎 How to position yourself as the must-have photographer in your market.

The truth? Your business isn't struggling because of cheaper photographers in your area. It's because you haven't fully owned what makes you unique.

Click play now and let's chat about how to make your business shine like the Black Diamond it is!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-254

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#253: 2024's Big Wins: 3 New $100K Photographers Share Their Top Secrets to Breaking 6 Figures Mar 04, 2025

Show notes

Have you ever wondered what separates the photographers making six figures from the ones struggling to book clients?

In this week's Joycast, I'm pulling back the curtain on 3 photographers who hit $100K for the first time and they're sharing EXACTLY what made the difference in their businesses.

Listen now to get the scoop on:

The #1 mindset shift that helped them push past fear and take action.
The simple daily habits that kept them on track to hit six figures.
The biggest mistakes they stopped making (so you can avoid them too!)

These photographers aren't unicorns. They're just like you. The only difference? They committed to a couple key things and it worked.

If you're ready to stop playing the trial-and-error game and finally build the photography business of your dreams, click play now!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-253

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#252: Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business Feb 26, 2025

Show notes

Dyslexic, Determined, and Thriving: How Hosanna Built Her Photography Business

Have you ever felt like the odds were stacked against you? Like you didn't have the right background, connections, or experience to build a successful photography business?

In this week's Joycast, I'm sitting down with Hosanna Hale. She's an Anchorage-based outdoor portrait photographer. Despite starting with no website, no pricing, and only two paid shoots under her belt, she went on to land multiple high-dollar clients!

We discuss:

How Hosanna went from charging $50 for friends to landing a $14K sale
The mindset shift that helped her take action
Why investing in one thing helped her grow faster than a traditional photography degree

If you've ever doubted whether you have what it takes to build a profitable photography business, Hosanna's story will give you the confidence boost you need!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-252

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#251: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate Feb 18, 2025

Show notes

If you're like most photographers, you're juggling two of the most rewarding (and sometimes overwhelming) jobs in the world…

Being a photographer and a parent.

There's no perfect handbook for either, but I've learned a thing or two about balancing both without feeling like you're failing at one or the other. In this week's Joycast, I'm sharing advice to help you switch gears, get more done, and show up fully for your family and your photography business!

You'll learn:

How to create a workspace that helps you focus (even in a house full of chaos!)
The secret to setting boundaries so you can actually work during work hours
A simple habit that helps you shift from work mode to family mode without the stress

You don't have to choose between being a great parent and a successful photographer. You can have both! This episode will show you how to create structure, protect your time, and run your business with more joy and less guilt.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-251

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#250: The 5 Minute Networking Strategy for Meeting New Photography Clients Without Adding More to Your Plate Feb 11, 2025

Show notes

Networking. Just hearing the word makes you cringe, right?

You're already juggling a full-time job, raising kids, and managing a million other responsibilities… How are you supposed to squeeze in business networking, too?

But what if I told you that you don't need more time to mingle? You just need a better strategy!

On this week's Joycast, I'm sharing my simple, 5-minute networking strategy that helps you turn everyday interactions into golden business opportunities (without awkward small talk, forced conversations, or spending hours at suit and tie events.)

Join me as we discuss:

How to naturally connect with potential clients in your daily routine
The #1 mistake photographers make when trying to build relationships
The small mindset shift that will make networking feel effortless
How to get people excited about your work without feeling salesy

Plus:

How I built a six-figure photography business through simple conversations
The secret to making potential clients ask you about your photography services
A step-by-step challenge to help you start networking today

If you're tired of waiting for clients to find you and want advice that actually works (without taking over your life), this episode is for you!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-250

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

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