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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

#269: How to Use the "7-11-4 Framework" to Book More Clients Using Pizza Fundraisers and Yoga Class (Plus, Everyday Errands) Jun 25, 2025

Show notes

If you're tired of awkward sales pitches and sliding into potential client's DMs just to get ghosted, this week's Joycast is something special just for you.

In this new episode, I break down the "7-11-4 Framework." A coveted method photographers use to build trust and visibility using everyday places you're already showing up at. Think pizza fundraisers, yoga class, Target runs, or after school events.

We discuss:

What the "7-11-4 Framework" is and why it works wonders for photographers
How to turn casual interactions into client bookings
Real examples of using errands and local events as marketing advantages
Why you don't need to be pushy to be profitable

If you've ever felt awkward "selling" yourself, this episode will give you a confident way to grow your business without sacrificing your family time or sanity.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#268: Thinking About Running Facebook or Instagram Ads for Your Photography Business? Listen to This First. Jun 18, 2025

Show notes

What if your next client isn't scrolling on Instagram but standing behind you at school pickup or laying on the yoga mat next to yours?

On this week's Joycast, I'm walking you through why paid ads often flop and how to replace them with something way more personal and effective: the 7-11-4 framework.

Inside this episode, you'll learn:

Why social media ads are designed for big brands (not boutique photographers)
A simpler marketing approach that grows with you (not against you)
How to use errands to stay visible, build trust, and attract ideal clients

If you're tired of burning money on unpredictable social media ads, this episode is for you!

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#267: After 15 Years: Sandy's Path from $700 to $4,900 Average Sales Jun 10, 2025

Show notes

After 15 years of undercharging and hiding behind text, pet photographer Sandy hit her limit. Tired of selling from her wallet and burned out on fear-pricing, she decided it was time for a change. If you're stuck in self-doubt, afraid to raise prices (or dodging client calls for emails) this week's Joycast will provide the clarity you're craving.

Join us as we discuss:

The cost of staying small and how to finally let go
Why accountability and structure were Sally's missing pieces
How to turn fear into confidence for larger sales
The power of printed artwork and why clients want it more than files

Your work deserves to be seen, valued, and paid well for. It's time you step into the business you were meant to lead.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#266: Demystifying Business Loans: A Smart Money Strategy for Photographers Ready to Grow Jun 04, 2025

Show notes

This week we're busting the "all debt is bad" myth and setting the record straight! If no one has told you this before, I'll happily be the first:

Borrowing money doesn't mean you're behind, it means you're building.

In this new episode, we're kicking shame, blame, and guilt to the curb for a fresh, feel-good way to look at growing your photography business. Here's a sneak peek:

5 head-trash myths about loans that keep photographers stuck (including "I'll wait until I can pay cash" and "Needing a loan means I've failed")

How to treat a loan like an investment because putting $1 in and getting $3 out isn't debt, it's growth!

The banker who might just change your life (and how to find one who cheers for your business as hard as I do.)

2 simple steps you can take this week to get set up for the kind of growth that feels doable, exciting, and not overwhelming.

You don't have to hustle harder or wait until everything's "perfect" to grow.

If you're ready to invest in yourself and your business (but need a little guidance to get there) this episode will give you the clarity and confidence you've been craving.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#265: Why Your Photography Clients Aren't Spending More — and How Your Words Might Be to Blame May 27, 2025

Show notes

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#264: Breaking Through Fear: How Sarah Overcame Perfectionism to Build a Thriving Pet Photography Business May 20, 2025

Show notes

Does it feel like you're doing everything "right" as a photographer like hustling hard, offering mini sessions, delivering digital files, yet you're still scraping by?

This week on the Joycast, I'm sharing the story of Sarah Lang Schroeder. She's a pet photographer who spent over a decade dabbling while juggling a full-time job.

Sarah thought success meant saying "yes" to everything but after one change, she was able to ditch perfectionism, embrace action, and build a profitable business that brings her true joy.

Join us as we talk through:

Why imperfect action beats perfect inaction every single time
How ditching mini sessions led to a $1,798 sale (yes, from ONE session!)
What finally gave Sarah the confidence to go all-in

If you've ever felt too scared to believe this business could work for you, this episode is the proof you need to move forward.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#263: Part 2: The 4 Photography Business Blinders: What You're Not Seeing May 13, 2025

Show notes

You booked the session, nailed the shoot, and now it's time to… Sell. 😬 If you're like most photographers I coach, this is the moment where your confidence fizzles.

This week on the Joycast, I'm revealing the final two blinders that hold photographers back from profit. These are the differences between barely scraping by and creating a client experience that leaves everyone (yes, even you!) crying happy tears.

Join me as I share:

Why fewer, better images create more impact and more sales
The simple order-of-operations that can make your slideshow irresistible
How emotional storytelling transforms your work into fine art (and justifies boutique pricing)

If you've ever dreaded the sales part of your business or felt overwhelmed trying to "do it all," this episode is your guide to more joy, confidence, and a surplus of clients saying "Yes!"

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#262: The 4 Photography Business Blinders: What You're Not Seeing - Part 1 May 06, 2025

Show notes

You've spent years building a photography business: the bookings, the workflow, the income. But what happens when the version of success you built no longer aligns with the life you're living?

This week on the Joycast, Kayla Brint opens up about the unraveling that led her to step away from her booming portrait studio. Not because she failed, but because she changed. Join us as we discuss:

The role grief, motherhood, and burnout play in reshaping your definition of success
Why trusting your gut can lead to a more meaningful career
How to know when it's time to pivot, even if everything looks great on the outside

If you're craving permission to make a change or lead your passion with deeper intention, Kayla's story will meet you right where you are.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#261: Melissa's Journey: From Juggling Nursing to Mastering Boutique Sales Apr 30, 2025

Show notes

Feeling overwhelmed? Stuck in a cycle of working nonstop and still not getting where you want to be? Melissa Holkeabor knows exactly how that feels. Juggling a full-time nursing job, a photography business, and two kids, she was exhausted and burnt out. But then a major health scare forced her to make a change.

On this week's Joycast we discuss:

How Melissa went from an overworked nurse to a successful photographer
The reason "digital file" was keeping her stuck
How one shift helped her cut working hours and finally be there for her family

If you've been dreaming of a life with more freedom, joy, and profit (without sacrificing your sanity) this episode will show you it's possible.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#260: Feeling Tired, Uninspired, or Underpaid? 7 Photography Business Tips to Turn Everything Around Apr 23, 2025

Show notes

Tired? Uninspired? Does it feel like you're doing all the things yet you're still not making what you deserve? I know what it's like to feel stuck in the grind and wonder if anything is actually working. The good news is Spring is the perfect time to shake things up and breathe new life into your photography business.

Here's a sneak peek of the 7 tips I swear by to fall back in love with your calling:

🧡 The truth about clients who are ready to pay boutique prices 🧡 What to do when you're stuck in comparison mode 🧡 How to reconnect with your "why" and let it fuel your fire 🧡 The one shift that helps you stop serving the wrong people

If you're ready to feel excited again and start loving your business like you did when you first started, this episode is your fresh start.

RESOURCES:

Show Notes: Click here.

Episode Transcript: Click here.

37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/photographybusinessinstitute

LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

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