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Worth Every Penny Joycast — Business
Worth Every Penny Joycast

How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

You can find Sarah Petty at:
www.photographybusinessinstitute.com
www.instagram.com/sarah.petty
www.facebook.com/photographybusinessinstitute

Copyright: © Sarah Petty | Joy of Marketing

Latest Episodes:

#249: The Red Flags You Can't Ignore: How to Avoid Nightmare Photography Clients Feb 04, 2025

Show notes

Have you ever booked a client then immediately felt that little knot in your stomach…

In this week's Joycast, I'm revealing the 3 types of red-flag clients that can drain your energy, steal your joy, and make you question why you started your photography business in the first place.

You'll learn:

🚩The one thing chronic client complainers say 🚩 Why "rock throwers" are the sneakiest energy vampires (and how to sidestep them.) 🚩How to avoid getting caught up in drama (and keep your business FUN!)

You don't have to say yes to everyone. You deserve to work with clients who light you up and value what you do. So if you've ever second-guessed a booking, this episode is your permission slip to trust your gut!

Grab your favorite drink, get comfy, and let's talk about how to protect your happiness while growing your photography business.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-249

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#248: 8 Creative Ways to Photograph Portraits Without A Studio This Winter Jan 28, 2025

Show notes

Braving freezing temperatures without a studio can feel like a huge challenge for photographers, but what if I told you it's actually a secret weapon…

In this week's Joycast, I'm sharing 8 creative ways to keep your calendar full in the chilliest weather. Here's a sneak peek:

Why not having a studio isn't the end of the world (and how you can use it to your advantage.)
Tips for turning everyday spaces into stunning, boutique-worthy backdrops.
How to stay creative and confident (no matter the weather.)

The one shift that will make you rethink how you approach studio spaces entirely.

If winter weather has you feeling stuck, grab a hot cup of tea (or coffee) and join me for some fresh ideas! ❄️📸

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-248

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#247: Why Hiring a Wedding Photographer Made Me Rethink Everything About Pricing Jan 21, 2025

Show notes

Have you ever thought about what it feels like to be the client instead of the photographer? On this week's Joycast, I'm pulling back the curtain on a personal experience: my daughter's wedding.

For once, I wasn't the one behind the lens, and let me tell you… It gave me a whole new perspective on what we do as photographers. Here's a sneak peek:

The whirlwind of planning a budget-friendly wedding in six months (Did I mention it was during hurricane season?!)
What it was like to let go of my camera and savor every moment of the big day as a mom.
The emotions of seeing the final photos and video (and how they became the most priceless part of the entire event!)

Plus:

A fresh perspective on what it's like on the client's side of photography.
The truth about digital files and why printed albums and artwork become lifelong treasures.
What this experience taught me about the emotional journey our clients go through when they invest in photography.

This week's episode is a reminder of why what we do as photographers is so much bigger than just "taking pictures." Photography is about love, legacy, and creating something people will treasure forever.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-247

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#246: Can the Boutique Business Model Work For Men? Jan 14, 2025

Show notes

Ever wonder if the boutique photography model works just as well for men as it does for women? It's a question that came up in my recent Boutique Breakthrough workshop, and in this week's Joycast, we're shedding light on the truth.

Here's a sneak peek:

How Ryan Vinson leverages sports photography and auctions to dominate his local senior market (with 95% of his clients being boys!)
Adam's journey to raising his prices and building a profitable boutique business.
Andy's story of escaping the shoot-and-burn model to create a year-round income while staying present for his family.
Reggie's creative networking strategies (like turning team banners into marketing gold.)

Plus:

The unique challenges male photographers face and how they're overcoming them.
Real-life examples of how connection, visibility, and networking make all the difference in boutique photography.

Whether you're just starting out or looking for fresh strategies to market your photography, this episode is packed with inspiring stories and actionable tips to grow your boutique photography business.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-246

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#245: Breaking the Bubble: 4 Tips to Attract Photography Clients Beyond Your Social Circle Jan 07, 2025

Show notes

Does it seem like the only people who hire you for photos are bargain hunters or family?

I know how suffocating that can feel. You pour your heart into your photography, but you're left wondering if there's anyone out there who truly values your work.

In this week's Joycast, I'm sharing how to break out of that bubble, connect with the right clients, and build a photography business full of customers who value your worth.

Here's how we're flipping the script for 2025 and starting fresh:

I'll bust the myths about "magic button" solutions and share how a few basics will set you up for long-term success.

Want clients who value your work and pay you well? I'll show you how to get closer to the right people and why proximity matters for building your business.

You don't need to overhaul your life to connect with potential clients. I'll explain how small steps, like inviting a friend for coffee or starting conversations at your kid's activities can open big doors.

It's all about choosing the right opportunities! I'll tell you how to filter what aligns with your goals so you don't end up overwhelmed and burnt out.

Let's make 2025 your year! It's a clean slate, and with a few habits, you can change everything.

Ready to start building relationships with clients who value your artistry?

Hit play, and let's talk photographer friend!

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-245

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#244: Why I Stopped Making Resolutions and Five Things I'm Doing This Year Instead Dec 31, 2024

Show notes

Oh New Year's resolutions… Are they a hopeful tradition, or a fast-track to feeling defeated by February?

In this week's Joycast, I'm sharing why I think resolutions often set us up for failure and what I'm doing instead to create real, lasting progress as we step into a brand-new year. Here's a sneak peek:

Why starting your day with a "fresh sheet of ice" can be the habit you need.
The power of gratitude reflections (and how to turn failures into your best teachers.)
My secret weapon for setting intentions that actually stick (spoiler alert: it's a word, not a list!)
The creative joy of vision boards and why I make this a must-do every year.

Plus, I share personal stories from recovering after a tough skiing accident to redefining what "family first" means as my kids grow into their own amazing careers.

If you're ready to move past the pressure of resolutions and create a year filled with clarity, creativity, and purpose, this Joycast episode is packed with practical tips and heartfelt insights to help you get there.

Let's embrace progress (not perfection) as we focus on what truly matters in our lives and businesses this new year.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-244

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#243: From Digital Burnout to Boutique Breakthrough: How Gia Chong Turned Two Clients into $3,254 in One Attempt Dec 24, 2024

Show notes

Feeling burned out or stuck in your photography business? One thing can change your work, your profits, and your life (and it might not be what you expect…)

On this week's Joycast, I'm chatting with a Stockton, California photographer who went from shooting 120 sessions a year to embracing a boutique business model that brought her more time, joy, and income than ever!

Here's a little of what we'll cover:

Why high-volume sessions might be holding you back from real profits
The biggest mindset hurdle photographers face when raising prices
How to transition clients to a boutique model (without losing them!)
The power of finding the right clients who value your work

Plus:

Stories of clients who happily paid 3x more than before
How to let go of fear and embrace your worth
Practical tips to reclaim your time and create a business you love

If you're ready to stop chasing endless sessions and start building a profitable, sustainable photography business, this episode is packed with inspiration and actionable advice to get you there.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-243

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#242: Photography Tax Deductions Demystified: How to Keep More of What You Earn Dec 17, 2024

Show notes

Have you ever sat at your desk late at night, exhausted from editing photos, you peek at your neverending to-do list and wonder why all this hard work doesn't add up to more joy or money?

On this week's Joycast, I share something that's helped so many of my students save money and make their photography businesses feel easier to manage.

The secret? Tax deductions. I know, I know. Tax stuff might sound boring, but trust me, it's a lifesaver once you get it. I'll explain::

What tax write-offs really mean (it's not as confusing as it sounds!)
How to put savings back into your business to make life a little easier
Simple, real-life examples of how this works so it all makes sense

Imagine writing off the gear you've been eyeing, saving money on things you're already paying for, and feeling less stressed about your finances! Grab a cup of coffee (or wine), settle in, and let's chat about how to make your money work for you in your photography business.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-242

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#241: The Happiest Photographers I Know Routinely Do This Dec 10, 2024

Show notes

Feeling a little stuck or frustrated with your photography business? There's one simple mindset shift that can make all the difference (and it's something the happiest photographers I know do all the time.)

In this week's Joycast, I'm sharing a lesson that changed my life, both as a mom of athletes and as a photography coach. I'll show you how to stop getting caught up in comparison and start finding more joy in the day-to-day of building your business.

Here's a little of what we'll cover:

Why learning to love the process matters just as much as reaching your goals
How to stay motivated, even when you're not "crushing it"
The small habits happy photographers lean on to keep growing
Practical ways to bring more joy (and profit!) into your business

Plus:

Stories of photographers who turned obstacles into triumphs
A peek into a key coaching program and its $23M success story
Inspiration to stop dabbling and start seeing results

If you've ever wondered how to build a business you love (while loving the journey to get there) this episode is full of inspiration and encouragement to keep you moving forward.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-241

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

#240: From Hobby to Thriving Business: How Lisa Deaton Booked Her First $1,120 'Julie' After Decades in Photography Dec 03, 2024

Show notes

Turning a passion into a profitable business isn't always easy, especially when you're juggling challenges. But what happens when you finally find the key to making it all work?

In this week's Joycast, we're sharing the incredible story of Lisa Deaton, a Cincinnati-based photographer who spent decades experimenting with her craft before booking her first $1,120 "Julie." Lisa shares how she shifted from a hobbyist mindset to building a sustainable business, all while navigating the challenges of being a military spouse.

Here's a sneak peek:

The pivotal moment that changed everything for Lisa's photography business
How to shift from a "just for fun" approach to running a profitable business
Secrets to guiding clients through the ordering process with confidence
The mindset changes that helped Lisa turn her passion into a steady income

Plus:

Real-life lessons Lisa learned while creating her photography business
Practical advice for photographers who want to level up their client experience
A dose of inspiration for anyone on the journey of turning their dreams into reality

If you've ever wondered how to make your creative passion a reliable source of income, this episode is packed with tips, lessons, and encouragement to help you get there.

RESOURCES:

WORTH EVERY PENNY JOYCAST SHOW NOTES:

https://photographybusinessinstitute.com/podcast/episode-240

SHOW TRANSCRIPT:

BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP

www.joyofmarketing.com/boutiquebreakthrough

INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

https://www.instagram.com/sarah.petty

FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS

www.joyofmarketing.com/freebook

FREE FACEBOOK GROUP:

Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by

becoming a boutique photographer.

https://www.facebook.com/groups/ditchthedigitals

YOUTUBE:

Check out my latest how to videos:

https://www.youtube.com/c/thejoyofmarketing

LOVE THE SHOW?

Subscribe & Review on Apple Podcasts

https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

#201 - How a Florida Educator Transformed Her Photography from Dabbling to $3,200 Orders:

Turning Her Back Burner Hobby into Real Money

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