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    Business

    Worth Every Penny Joycast

    How do I build my dream portrait photography business without sacrificing my family and freedom? How do I find photography clients who want more than digital files? What should I charge for my photos? What’s the best way to market for photography clients? Am I ready for a studio?

    Welcome to the Worth Every Penny Joycast where photographer and New York Times Best-Selling author, Sarah Petty, will answer these questions and more.

    With 3 kids under 3, Sarah decided she wanted to make money with photography. But it wasn’t as easy as it looked. After a few years and lots of tears, she built her little portrait photography business into one of America’s most profitable and this joycast will show you how. It’s designed for photographers who want more from their portrait hotography business, more profits, more clients and more free time…and don’t want to sacrifice their family along the way.

    Each week you’ll learn pricing tips, marketing ideas, selling tips and get insights into what’s working now. Along with a huge helping of motivation to build your own photography business where your clients say you’re worth every penny.

    You can find Sarah Petty at:
    www.photographybusinessinstitute.com
    www.instagram.com/sarah.petty
    www.facebook.com/photographybusinessinstitute

    Advertise

    Copyright: © Sarah Petty | Joy of Marketing

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #279: Fired, Broke and Starting Over: How This Small Town Mom Made $14K with Her Camera Sep 02, 2025
    Show notes

    What if getting fired was the best thing that ever happened to you? In this raw, inspiring episode, Sarah Gardner—a single mom from a tiny town in Maine—shares how she went from broke and burned out to booking a $14K portrait order… just months after picking up a camera for the first time.

    If she can do it, so can you.

    • The bold mindset shift that helped her bet on herself • Why not knowing "how" can actually be your superpower • How she landed her first high-end client through a simple, real conversation

    This story is your reminder that it's never too late to begin again—with heart, grit, and a little guidance.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #278: 3 SIMPLE Words To Get Clients And Referrals – Works Every Time Aug 27, 2025
    Show notes

    What if just three simple words could double your portrait orders—without feeling pushy? In this episode, I'm teaching you the "by the way" technique, a powerful tool that turns happy clients into bigger sales and glowing referrals. No pressure, no gimmicks—just genuine service that transforms your bottom line.

    Used right, this one phrase can change everything.

    • Why "by the way" works so well—and when to say it • Real examples that added $2K+ to portrait orders • How better service leads to bigger sales (and more joy)

    Try this once, and you'll never sell the same way again.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #277: The 17 Clients Framework: How to Book Portrait Sessions by Spotting Life Moments Aug 20, 2025
    Show notes

    Why are some photographers booking $10K+ portrait sessions while others struggle to get inquiries? It's not luck, ads, or better gear. It's strategy. In this episode, I'm sharing my 17 Clients Framework—the exact method I use to help photographers spot real-life opportunities that lead to emotional, high-value bookings.

    Stop waiting. Start seeing.

    • How to recognize 17 life moments that clients will pay big for • The conversation formula that leads to effortless bookings • Why solving emotional needs matters more than fancy marketing

    The clients are already in your life. This framework will help you see them—and serve them—differently.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #276: Serving Clients Better: Kate's Journey from Digital Packages to Wall Art and Albums Aug 13, 2025
    Show notes

    You're booking sessions, making sales… but something still feels off. That was Kate Walton—until she traded digital packages for wall art and albums. In this episode, Kate shares how shifting to a full boutique model brought her a $6,821 sale, deeper client connections, and a business that finally feels right.

    If you're done with hustle that doesn't fulfill you, Kate's story will hit home.

    • Why the hybrid model left her (and her clients) unfulfilled • The simple presentation shift that turned digitals into heirlooms • How she booked fewer sessions—and made more with each one

    This isn't about working harder. It's about serving better. And that shift can change everything.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #275: What If You Bumped Into a Photography Client Today? Here's How to Turn Hellos Into Sessions Aug 06, 2025
    Show notes

    What if running into a past client at the grocery store could turn into your next big booking? It's not just possible—it's powerful. In this episode, I'm sharing how to shift your mindset, show up with confidence, and turn everyday moments into meaningful connections that grow your business.

    You don't need a pitch. You need a plan—and I'll walk you through it.

    • The 10-minute habit that preps you for unexpected client encounters • What not to say when you recognize someone (and what to say instead) • How to gracefully guide a casual conversation into a future session or referral

    You're just one warm hello away from your next client. This episode shows you how to make it count.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #274: The 3 Things No One Tells Photographers About Using Online Galleries Jul 30, 2025
    Show notes

    Still sending online galleries and wondering why your income (and confidence) feels stuck? You're not alone. In this episode, I'm breaking down the hard truth: galleries aren't saving time—they're sabotaging your sales. It's time for a powerful mindset shift that puts you back in the driver's seat.

    We'll unpack why ditching online galleries isn't just good for your business—it's transformational for you and your clients.

    • Why online galleries lead to decision fatigue and unfinished orders • The myth of convenience—and the income you're leaving on the table • How in-person sales grow your revenue and your confidence

    You deserve a business that honors your time, your talent, and your worth. Let this episode be the turning point.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #273: Homeschooling and Photography: How Natalie Went From $150 Digital Session to $2,651 Sales Jul 22, 2025
    Show notes

    What if you could go from $150 sessions and burnout… to $2,651 sales and peace of mind? Homeschooling mom Natalie Delgado did exactly that. After years of running on empty, she said yes to herself—and redefined her business, her worth, and her confidence.

    In this inspiring conversation, Natalie shares how Boutique Breakthrough helped her step into the photographer she was meant to be.

    • Why $150 sessions were draining her—and what finally made her stop • The moment everything clicked (and she made her first $2,651 sale) • How she gained the confidence to say no to low-paying work—for good

    If you've ever wondered, "Can I really do this?"—this episode will make you believe you can.

    RESOURCES:

    Photography Business Tools to Get Started

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #272: The 5-Step Formula to Clean Up Your Social Media and Stand Out as a Pro Photographer Jul 15, 2025
    Show notes

    Does your social media say "pro photographer"… or "confused hobbyist"? If your profiles are cluttered, unclear, or missing the magic that makes clients say yes, this episode is your reset. I'm teaching you the CLEAN formula—a 5-step audit to help you attract dream clients and present your work like a high-end pro.

    We're not just talking about pretty feeds. We're talking strategy—what to keep, what to cut, and how to stand out in a scroll-happy world.

    • Why your profile pic must include a camera • The "label" mistake that's costing you clients • How to post with purpose and proof you're in demand

    Your dream clients are watching. Let's make sure what they see builds trust and shows your worth. Start CLEAN today.

    RESOURCES:

    Show Notes: Click here.

    Episode Transcript: Click here.

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #271: 3 Metrics You Need to Know to Hit $100K In Your Business Jul 08, 2025
    Show notes

    If you're serious about growing your photography business (and I mean really growing it) not staying stuck in the shoot-and-burn cycle… This new episode is a can't miss!

    When I finally cracked six figures in my business, it wasn't because I had more followers, ran ads, or had a studio. It was because I got laser-focused on three key numbers that told me exactly what was working… and what wasn't.

    I'm giving you real, boutique-friendly numbers you can plug into your business today to start building a more profitable, sustainable photography career.

    If you're ready to stop guessing and start scaling with strategy, not hustle, I'll meet you in this week's episode!

    RESOURCES:

    Show Notes: Click here.

    Episode Transcript: Click here.

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

    #270: 12 Years in Photography: Rachel's Path from $600 Sessions to $4,000 Sales Jul 02, 2025
    Show notes

    If you've ever packed up your gear, driven an hour to a session, worked your magic, came home to edit into the night, and then got paid something that barely covers gas and groceries…

    This week's Joycast is going to hit home.

    Rachel's been in business 12 years. She lives on a farm. Her days include feeding animals, raising a family, and her photography business. For years, her sessions barely paid off. She was doing all the things (minis, digitals, discounts) and still felt stuck.

    In this new episode, Rachel opens up about how she slowly (and imperfectly) went from $600 sessions to a whopping $4,000 portrait order. Plus:

    • How to finally let go of discounts and start owning your value

    • What mindset shift gets you unstuck (There's no going back at this point)

    • The secret to making your boutique model click for you (and your clients)

    Grab your coffee, take a walk, and press play on this one. You deserve a business that works with your life like Rachel.

    RESOURCES:

    Show Notes: Click here.

    Episode Transcript: Click here.

    37 CLIENTS WHO CAN HIRE YOU TODAY https://info.photographybusinessinstitute.com/37-clients-optin

    INSTAGRAM – DM me "Conversation Starters" for some genuine ways to strike up a conversation about your photography business wherever you are.

    https://www.instagram.com/sarah.petty

    FREE COPY: NEW YORK TIMES BEST SELLING BOOK FOR PHOTOGRAPHERS www.photographybusinessinstitute.com/freebook BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.photographybusinessinstitute.com/boutiquebreakthrough FREE FACEBOOK GROUP: Join and get my free mini-class: How I earned $1,500 per client working 16 hours a week by becoming a boutique photographer. https://www.facebook.com/groups/ditchthedigitals

    YOUTUBE:

    Check out my latest how to videos:

    https://www.youtube.com/photographybusinessinstitute

    LOVE THE SHOW? Subscribe & Review on Apple Podcasts https://podcasts.apple.com/us/podcast/worth-every-penny-joycast/id1513676756

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