Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Latest Episodes:

Generate Additional Revenue Easily From Your Customer Support Mar 23, 2020

Show notes

Today I talk to Phillipe at gorgias.com

Philippe is Head of Partnerships and Business Development at Gorgias.io.

He was previously co-founder of Dealeaz, an Ecommerce focused retailer that generated over $20M in revenue in it's first 24 months.

He also worked at both Google and Microsoft in several Sales, Marketing and Operational roles.

He's passionate about helping Ecommerce Merchants optimize and scale their backend operations in order to boost profits.

Gorgias is the most powerful customer service software for Shopify stores.

You can Automate 15% of your customer interaction
It’s 30% more efficient than other helpdesks
It’s #1 rated helpdesk for Shopify
Clients include 2000 Ecommerce stores including, MVMT, Steve Madden, Deathwish Coffee, Timbuk 2 - They use Gorgias to power their customer service.
Get tasks done more efficiently
It's so easy to use.

Gorgias has found that 30% of people who communicate with their customer service app BUY! When a normal conversion rate is 2-4% then you would be crazy not to try Gorgias out to increase your conversions so dramatically!

My team use Gorgias in our own business, but it's even better for Shopify stores.

There are features specifically designed to help generate additional e-commerce sales easily and integrate with all orders in your system automatically. To answer questions about your customers, orders, delivery times.

You can deliver an outstanding customer experience and save your customers the pain of waiting for a reply from you.

Another amazing feature seeing ALL ig and Fb comments in your dashboard and replying from there. The time and effort this saves is not only outstanding but allows you to instantly turn a person how makes a comment into a customer!

My team do it this way and we absolutely love it.

Questions we cover:

What is conversational commerce?
What defines a great brand tone and voice?
How important is customer service to a startup store?
How can merchants automate their customer support?
Are there any downsides of a fully integrated chat? Some people are worried about needing to be available all the time.
How can you drive sales through chat?
What are the best way to manage social media comments?

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80+ Ways To Get Clicks From Your Emails Mar 16, 2020

Show notes

Get the 80 subject lines and CTA's here: https://justaskparker.com/80-ways-to-get-more-clicks-from-your-email/

Join Our Mastermind: https://www.1000salesandbeyond.com/mastermind
Some top tips:

I don’t care if you have 3 people on your list. Start sending!
Check your stats!

What else makes Tonja successful?

Reviews
Website setup for conversions

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How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef Mar 09, 2020

Show notes

If you want to start a business that is More than a passive income / hands-off ecommerce store then THIS is the episode for you!

OR if you are not making sales and just can’t understand why then listen in and learn.

I have been offering marketing advice to this next guest and his wife for the last year and love their passion and dedication so invited Dan here to share his experience with you.
Their store is www.deliciouslyguiltfree.com
This store is getting a MINIMUM 6% conversion rate and up to a 16% conversion rate! This is NOT normal but today I will prove it's VERY possible even with ZERO knowledge.

Dan and Basma Greef came to me about 1 year ago. Starting out. Not making money but VERY passionate. I have had a few calls with them and each time they have taken my advice and blown my mind with how they are able to implement and make a success of their business.

It’s so easy for me to provide advice. I do it all day. But not many are out there DOING IT and make a success of their business. It’s funny how many people will pay me, not do the work then wonder why they are not succeeding.

Let’s discuss...

What made you decide to make low sugar, keto/low carb cakes?
How and what have you since learnt about low carb?
What are the challenges of running an e-commerce store?
What are the highs and lows of running your own business?
Why are getting such high conversion rates?
Basma and yourself have realised that there is a lot more to this than just trying to sell
Offline store V’s online business
The fear factor…
Price selling
Building loyalty
How important is it that you are more than just trying to sell a “product” You are doing things differently by building a community. “Serving” not "Shouting at people "
How many hours a week do you put into this business?
What are the next plans for growing DGF
What plans do I have to grow the low carb community in the UK
You recently signed up for Just Ask Parker services Why?
Why should someone start a Shopify store?
Tell us about your podcast

Dan's Recommendations

Book - E-myth
Setup your business as if you are setting up a franchise
Get feedback!

Sponsor
Gorgias.com - Mention the podcast for your second month free

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The Red Flags Of Facebook Ads and How to Save Money Mar 02, 2020

Show notes

In this episode, I discuss the red flags of Facebook advertisements and how to save money running advertisements that make a great return on investment (ROI).
We will cover:

What are the red flags when investing in Facebook advertisements
How you can save money running successful ads

If you are using a FB ad agency:
Make sure the company knows -your audience - exact age, locations, interests are broken down into campaigns, types pf ads THAT work!
- low hanging fruit
- Are FB ads the best for you!
- Time of year to advertise
- Types of promotions
- Number of tests they are running

Get the free Checklist here >>>
https://justaskparker.com/pages/podcast/episode-78-the-red-flags-of-facebook-ads-and-how-to-save-money-running-ads-that-make-a-great-roi/

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5 Steps To Identify Your Ideal Customer Feb 24, 2020

Show notes

In this episode, I discuss WHO will actually buy from you.
We will cover

Facebook audience insights
How to use magazines to find your best customer and what you should be posting to capture their attention
Google maps
Your competitors
How to use social media

Transcript
https://justaskparker.com/pages/podcast/episode-77-5-steps-to-identify-your-ideal-customer/

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Need Sales? Use The Power Of Video To Convert More Traffic Into Sales Feb 18, 2020

Show notes

Joel Ong is the Founder and Video Strategist at Tape Your Time, a Video production and consulting agency based in Singapore which helps brands grow and build deeper relationships online by leveraging video assets to present their story authentically and scale their time, money and connections.

How Video Can Help Ecommerce Sales
How to build a Storybrand and understanding the power of storytelling
How Video Builds Trust, Authenticity and Growth for Businesses
How a brand story video establishes you as an expert and thought-leader in your space with an interview and visual storytelling that resonates and earns a customer’s trust and respect/You both educate and empower them by sharing what sets your business apart.
Can you give some examples of eCommerce store that work and doesn’t work
Product based videos - how long what to put in them
I told you about a store who spent $15,000 on videos for his niche or one-off products. Let;s talk about BAD video ideas.
3 examples - llama, earphones, helmets as knitted hats - testimonial video in abandon cart and cart page, information videos, handle objections, short videos for out bound. Quick exercise - the customer journey funnel - where are people
How videos can be Time-Saving for a small business - How having a 2-3 minute video acts as a 24/7 fleet of salesmen, to effectively establish deeper relationships, quicker while also pre-qualifying prospects. People can know, like and trust you within a few minutes, and know if what you have to offer is for them, so when it’s time for a sales call/check-out page… they've either realized they're not qualified (saving you time from a redundant call)... or they're already pre-suaded, so the length of the sales cycle from first point of contact to deal closed is exponentially decreased.
Why Gear is not as important as you think for Video - authentic natural videos -, gear doesn’t matter as much as the message.
Let’s talk about Positioning… Can you explain this to my audience - How to make the most of your video asset, pinned at top social media accounts, sent through messenger, inlaid in your email signatures, introducing you at events, and of course, top of your website. Imagine in 2 minutes, someone getting to know you, your story, and the value you have to give, deeper than even a 10 minute conversation in person would permit them by showing, not telling

Recommendations:

ring light and LEV mic

APP -soapbox for email

Loom.com

www.tapeyourtime.com - Free 30-Minute Strategy Call

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3D images are the future of the Shopify store CEO of Spase Sahil Gupta Feb 10, 2020

Show notes

Today we talk to Sahil Gupta. He is the CEO of Spase https://spase.io which creates airmodels. He previously worked for companies including Tesla and Microsoft, and graduated with degrees in Computer Science and Economics from Yale.
What we cover:

What are airmodels?
What products is this best for?
Can you give some case studies clients
How did Spase begin and why did you start it?
What do you see happening to AR in a few years?
What makes Spase different from working with independent artists?
What impact will airmodels have on my store?
Are there any limits to things that can be modelled?
How do I load the airmodel in my store?

Recommendations:
Adobe Demention
Social Media:
https://spase.io
https://www.linkedin.com/in/sahil1729/
https://www.linkedin.com/company/spasetime
https://twitter.com/sahilasaservice/
https://twitter.com/spasetime
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer

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A Day in the life of a Shopify Merchant - 14 Day Challenge! The habits for true success! Feb 03, 2020

Show notes

I want you to do this for 14 days and tell me what happens!
Join the challenge by signing up for FREE for 1000salesandbeyond.com and then access the Inner Circle FB group for the 14 day habits challenge.
The 8 tasks you must do EVERY DAY + 2 weekly tasks for TRUE success!

In less than 3 hours a day (Less than 2 hours if you hire a team member) First you need to have your basics done- Customer avatar, 3-month marketing plan, 3-month content calendar, Profit and KPIs… What I am about to share is about running your business efficiently.
YOU MUST:
Set an alarm for EACH task and STOP at the max time!
Why? It gets you working faster. And each day you will get faster!
A little each day goes a long way.

Once a week look over your 3-month marketing plan, are you on track? Have you implemented all you need to? (5 mins)
Once a week look over your content calendar what is due for next week in general? (5 mins)
Customer Service (5 mins -1 hour)
Analytics - Last 7 days | Yesterday | Last 90 days (10 mins)
Email Analytics (5 mins)
Social Media Analytics (10 mins)
Ads Analytics
Research your competitors and find 10 new followers- 1 per day - what are they doing? (10 mins)
Spend (1 hour) creating content for the following week (or month, depending on how far ahead you plan work) EG: 1 blog post, 1 email, 5 Canva images
Reply to comment, and Post the content (10 mins) (use Later.com for scheduled posting)

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Understanding influencer diversification and the future of TikTok with Kaila Yu Jan 27, 2020

Show notes

Kaila YU – The Holistic Approach To Working With Influencers

I am so happy to announce the return of Kaila Yu on today’s episode of Winning with Shopify! I sit down with Kaila for the second year in a row at our Social Media Influencers Online Summit! Kaila is a WEALTH of influencer knowledge and will take us through the changing nature of social media landscape, influencer diversification and platform usage. Kaila has tons of tips and brings a unique perspective to the Podcast this week.

As the co-author of the best-selling book 30 Day Travel Challenge, Kaila is a seasoned travel & food writer and appears in a regular television travel segment for FOX news. She is the founder of two extremely popular women’s travel blogs titled, “Kaila Yu” and “Nylon Pink”. She is also a writer for various other travel, food and news outlets such as VICE, Extra Crispy, Fodors, The Matador Network, Skyscanner, FWT Magazine and many more!

Today we are focusing on emerging social media platforms such as TikTok, how influencers can think outside the box, and the importance of promoting your content across social media platforms. There are easy and proven tactics you can employ to ensure your brand and products are seen by the right audience using influencer marketing, and we’re going to explore that today! Be sure to go and listen to the full podcast with Kaila over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to tons more interviews from the top minds in marketing!

Questions I covered:

What are the new trends in social media marketing for 2020?
What audiences age group/ demo for TikTok?
What are some of the best ways to showcase a travel or food brand on a platform like TikTok?
What are some other emerging platforms and what audiences can you reach on them?
How do you still find success with SEO search paid ads?
How can you and your brand help drive sales for eCommerce merchants and Shopify merchants?
What should our brand do with the content once the influencer has created that content, what can they do themselves once they've got it?
What are the tools and apps that are available at the moment that you're recommending that you're seeing work really well for influencer marketing?

Topics:

Followers are not always the most important metric on every social media platform
The importance of diversifying your platform
SEO search is still a strong marketing tactic despite all the emerging platforms
Building solid traffic to a blog or site takes dedication and patience
Frequency and repetition of messaging builds brand love
Important tools and planning apps to help drive your influencer marketing forward

Resources:

Find out more and contact details are below.
instagram.com/kailayu
kailayu.com

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit

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Find Your Secret Influencers - David Perry - CEO, Co-Founder, and Developer at Carro Jan 20, 2020

Show notes

We are excited to shine a spotlight on another amazing Speaker/Presenter from the Social Media Influencer Summit! Today we’re talking with David Perry who is an expert developer in the gaming industry. David has created multiple successful companies and games, including Aladdin, The Matrix, The Terminator and Teenage Mutant Ninja Turtles. David is wildly successful, with his last two companies being acquired by Sony PlayStation and Atari. He’s won a Development Legend Award. He's spoken all over the world at conferences and universities, even on the cherished TED stage!

We’re excited to have him on the podcast to talk all things eCommerce and get his unique perspective on the industry.

David is going to talk about his career, how to be innovative in today’s eCommerce space, the intersection of modern influencer marketing and eCommerce! I’m only covering some of the key takeaways and highlights here in the email. Be sure to go and listen to the full podcast with David over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access where you can listen to David’s full interview!

Questions I covered:

How did David get his start in the gaming industry and what led him to the influencer space?
How does gaming intersect with the influencer space?
What makes good influencer content? What do influencers care about?
How do you find the right influencer? Why is this so important?
How does David influencer technology company (Carro) work?
What are some examples of brands that are great case studies to look towards for inspiration?

Topics:

Influencers bring a human aspect to business strategy and marketing. They are able to tell a brand what they would and wouldn’t do as a consumer, what their audience might like or dislike and what motivates them. Once a brand takes the time to fully understand the type of person they are working with, it is easier to benefit from their influence.
A social influencer is more than happy to promote a product that they love. Most influencers want to promote something they believe in, because it makes the promotion authentic and provides a better experience for their social fans and followers. Some influencers will even promote a brand they love for free! As opposed to getting paid to promote a brand they aren’t personally invested in.
Uncover how influencers interact with and view brands that need influencer promotion. David is developing an Influencer technology platform to help brands and influencers connect and find products. There are plenty of features that will be added in the upcoming months. This is something to keep an eye out for on the horizon.

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Resources:
getcarro.com/
instagram.com/getcarro/
facebook.com/getcarro/

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