Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

Latest Episodes:

Personalize The Shopping Experience For Your Shopify Customers Oct 28, 2019

Show notes

On this episode of Winning with Shopify, I get the chance to sit down with Shahram Anver, the co-founder of DataCue, the best Shopify tool that improves conversion and sales with upselling and related products. Engage your customers with a 1:1 personalized experience.

Tune in to hear us talk about why it’s so important to understand your data as a Shopify merchant.
Questions I covered:

Can you start by telling us why personalization on Shopify stores is so important?
Can you share any stats or research on this?
How does DataCue work by using these personalization principles?
Can you give us some examples of how using DataCue has impacted on the performance of your client's stores?
Can you walk us through some of the ways that smaller Shopify stores can get started with DataCue?
How do you know?
And for those clients who are more established, are there any strategies that you can share that could be useful?
Can you tell us a little about how the pricing works for Data Cue?
If our listeners want to find out more about DataCue, what’s the best way for them to get in contact?

Topics:

Datacue’s mission is to democratize data and make it easier for people to understand.
Targeting the right customers to improve your conversion rate.
Tracking the time customers spend looking at specific products.
Why visiting a website is like “having a conversation” with the website itself.
At what point Datacue would be useful to employ.
Enticing customers with dynamic banners.

Quotes:

“It doesn’t matter where they land, but when they land you want to make sure that it’s optimized to show what they want.”

“If I had a thousand people coming and only five of them are clicking on a product, then I need to really care about those five people.”

“Most of our customers don’t have time...what they really wanted was for us to save them time.”

Resources:
https://www.datacue.co

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How To Sell Your Shopify Store For Six, Seven, and Eight Figures with Brad Wayland Oct 21, 2019

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Want Shopify to set you up for life?
Today I will be talking about setting up for an Exit strategy

We are going to discuss:

1. What do businesses sell for?

Add back schedule earnings
Sellers salary add back

2. What is Shopify Exchange?

3. Planning for exit:

The 4 pillars

Risk
Growth
Transferability
Documentation - Most important part - Monthly P&L - Transferability

ABOUT BRAD WAYLAND: Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience in operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor. Starting in 2003, Brad helped build an online business in the custom t-shirt industry into a multi-million dollar enterprise with 120 full time employees. In 2007 Brad began having success marketing more than just t-shirts and started building other eCommerce businesses from the ground up. By 2010 he started focussing more on investing in existing properties and less in starting from scratch. Over the last 10 years, Brad has built, bought, or sold over 50 this year alone web properties.

brad@quietlightbrokerage.com

https://www.quietlightbrokerage.com/

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How A Newbie Shopify Merchant Finally Started To Succeed Oct 14, 2019

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UPDATE: Within 24 hours of getting off this interview Amanda messaged to say she got her first sale from a stranger!
Join an interview with Amanda Dillon who has just this week launched her new store. Learn what worked and what failed during her 9 month journey to launching her Shopify store.
I now call Amanda "Unstoppable Amanda". This women is on the road to success and she talks about her complete lack of online eCommerce, Marketing and Business knowledge. She discusses how she wasted half the year with the wrong advice and how she finally feels she is on track to making sales with her Shopify store.
If you want to join the program Amada is learning from join here: http://1000salesandbeyond.com/

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Increases Trust, Credibility, and Sales Oct 07, 2019

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Why does social proof matter?

Social Proof Is Expected by Buyers
Real-time Stats Are More Powerful and Authentic
Social Proof Is Part of A More Human Internet

Ryan Kulp is the founder of fomo.com
Today we will discuss:

Turn a visitor into a buyer
AOV = budget
Let’s talk about CRO
why a competitive edge - is a brand
Launch yourself, then your product

CRO for your Shopify store - Get more buyers and signups!

https://apps.shopify.com/fomo?surface_detail=fomo&surface_inter_position=1&surface_intra_position=2&surface_type=search

Cross Sell
https://apps.shopify.com/cross-sell

Shopify store analysis (profitability by pageview / etc)
https://docs.google.com/spreadsheets/d/1AQIrV9SBGMhmg4nWlfGQEBvQbwy0Vfk3p4U4xBfbp80/edit#gid=0

Blue ocean strategy

Yotpo/Fomo ebook https://www.yotpo.com/ebooks/yotpo-fomo-ebook/

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Free Bonus Sales The Easy Way With Ruth Even Haim Sep 30, 2019

Show notes

Reconvert your sales into MORE sales!
Turn Your Shopify Thank You Page Into a Conversion Machine
Today we are going to talk about:
Increase sales and drive revenue. Turn one-time customers into returning ones.

Use our highly converting thank you pages to Re-Convert them right then and there.

RETENTION RETENTION RETENTION!

Get crucial info like customers' birthday & get them to subscribe for SMS, Messenger and push marketing.

Watch the interview and presentation HERE
https://www.stilyoapps.info/reconvert

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30 Email Marketing Mistakes and How To Avoid Them Sep 23, 2019

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7 Day Email Challenge:

https://justaskparker.com/7-day-email-challenge/

Saving up to send emails -stale email addresses
Subject Line is Overhyped
Message Preview is Overlooked
Creating emails that are too long
Buying lists
Sending too many emails
Email Focuses on the Product, Not the Customer - Emails should serve the customer not the product.
Not sending any welcome emails
Email Address or From Name is "noreply"
Email Offers No Value to Customer - Being Overly Promotional
Email is Void of Personality
Email Contains Too Many
NO Calls to Action (CTAs)
Dont have trust/customerservice options/reviews
Email Contains a Personalization errors “FIRSTNAME”
Skipping the Testing
Not looking at your analytics - which work. Which don’t
Email is Only Images Entire content doesn't appear if someone's settings are "images off"—and what happens if the image links break!
Emails Miss Out on Power of Plain Text
Emails are Sent Inconsistently
Too Few Emails are Sent
Unscubribe link
Email Messages Overlap One Another
Sending too many emails - Sending emails for more than 3 months if not opened. This can cause some email providers to automatically send you to spam.
Email List is Never Segmented
Emails Don't Follow Customer Behavior
Required Login to Unsubscribe
Logo too big
Being Boring
Not sending any emails

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Best email ideas for your eCommerce Store Sep 16, 2019

Show notes

7 Day Email Challenge: https://justaskparker.com/7-day-email-challenge/

Unless you sell over 50 products you need to be doing more than promoting your products in emails.

You must segmenting your list ... but....

Don’t over think it - send at least 1 email to everyone

Sara - 2nd email is about fashion and what influencers are talking about

UV blocker - email ideas

- audience is cancer, lupus, sun, babies -

So I came up with healthy living, travel and summer being the main topics- people with skin cancel are looking for an umbrella because they plan to go into the sun!

Influencers can give you so many ideas for emails

Use the content calendar to plan your emails based on special event days. https://www.justaskparker.com/blogs/news/how-to-create-a-content-marketing-calendar

If you work with influencers make sure you MUST add that to the emails

Uv-blocker told me yesterday they found out a celebrity was snapped by paparazzi with their umbrella - make sure to put that in an email.

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How to make people want to sign up for your newsletter Sep 10, 2019

Show notes

https://justaskparker.com/7-day-email-challenge/

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7 Day Email Challenge - Get More Signups, Send More Emails, Make More Sales Sep 02, 2019

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I am calling this the month of email!

What you need in your emails and why?

Over 40 reasons why email should be at the TOP of your marketing task list
I have set up a free 7 day email challenge HERE
Every 1000 emails brings you in on average $700! Let's get you 1000 new emails!

1. Your system - lists and tags

2. Welcome emails

3. Weekly emails

4. Opt-in

5. Getting more signups

6. Wheel

7. Offers

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Stop Chasing Bright Shiny Objects Aug 26, 2019

Show notes

What's standing in between you and success?
YOU!
Stop chasing bright shiny objects and FOCUS!
Here are some resources to get you on track to success.
Seth Godin talks about how you can live on just 1000 customers...
I always say only worry about your first 1000 sales, to begin with. Stop thinking about the 1 million dollars a year if you haven't yet proven your business at 1000 sales!
Resources I recommend: