Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

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How a Health Brand Uses Influencers - Shopify Store Owner - Angela Wright Jan 14, 2020

Show notes

Today on the Winning with Shopify Podcast, I sit down with Angela Wright for one of my favorite interviews from the Social Media Influencers Online Summit! Angela is a jack of all trades and she is truly making a difference in the world. Angela is an integrated health activist, educator, and humanities & business strategist. Her pragmatic approach starts with evidence and proven science to guide her as she develops her products and business. Don’t miss out on our powerful conversation about how to engage your audience to collect impactful testimonials and reviews.

Angela is an extremely successful serial entrepreneur, having been involved in business, service and tourism for four decades. As the co-founder of Get Your Boom! Back, Angela produces unique dietary supplements with unique benefits. These regenerative formulas with genuine ingredients at the right dose are not just created for optimum nutrition in an increasingly toxic world. Angela is here to share all her expertise on the supplements and healthcare industry with us!

I am so pleased to share this important interview with you all. Be sure to go and listen to the full podcast with Angela over at www.winningwithshopify.com/summit. Sign up today FOR FREE and you’ll get THREE DAYS FULL ACCESS where you can listen to tons more interviews from the top minds in marketing!

Questions I covered:

What types of different influencers are working for the health products industry?
Once a customer purchases a product, what is the best way to collect reviews?
What are some of the best third-party partners to use for collecting reviews via email?
What are the most helpful types of reviews?
How are you paying the people and customers who are endorsing your products?

Topics:

Following up automatically with customers after they receive their product is one easy, low-lift way to engage customers for their opinion and reviews
Another good way to collect valuable customer data about a health food product is to survey a customer’s health on a scale of 1-10 prior to using your product. Then, after some time using your product, follow up to see where the customer stands and if the product has helped them.
If you’re a small business, you need to make yourself accessible for customers via chat. This is a great way to collect feedback directly from the horse’s mouth.
If you are able to have a direct conversation with a customer about the product, ask to quote the customer as a way to gather testimonials for your marketing and reviews.
Social proof is a good way to prove the popularity of your product

Resources:
Find Angela at:

Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer
Get free and VIP lifetime access to the Social Media Influencer Marketing Online Summit here: winningwithshopify.com/summit

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Taking Your Images to the Next Level - Pixc Founder - Holly Cardew Jan 06, 2020

Show notes

In our first episode of Winning with Shopify for 2020, I sit down with Holly Cardew for the second year in a row at our Social Media Influencers Online Summit! If you missed her last year, be sure to listen this time and you won’t be disappointed. Holly is the founder of Pixc, a company that helps eCommerce stores optimize their product content, increase their online sales ad automate the repetitive tasks within their business. Since starting Pixc, Holly has hired over 400 freelancers, built a distributed team and is excited about the evolution of HR with the rise of Artificial Intelligence.

Holly has an extensive background in building eCommerce stores and marketplaces. She has worked with various international companies to help build their online brand presence. And her success and dedication even landed her on the Forbes 30 Under Asia list for an emerging entrepreneur to watch in the eCommerce and retail space.

I am so excited to share my interview with Holly where we focus on images. Images are the main element that tell a brand story to your customers. They are key for Shopify success and Holly will take us through all we need to know. Be sure to go and listen to the full podcast with Holly over at www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three complimentary days full access where you can listen to tons more interviews from the top minds in marketing!

Questions I covered:

What are the image trends right now that we should know about?
Why are images essential for Shopify stores?
What are some best practices for using images for your Store?
What can Shopify merchants do right now to improve their product images?
What can Shopify merchants be doing to save time on the right things?
How does Pixc help Shopify stores automate the mundane processes of their business? What are the key differentiating features?

Topics:

The importance of contextual lifestyle shots for product images
Consistency is key when it comes to product images
Overview of strategic image placement on a webpage
New image trends for consumer-facing brands featuring models
Product title descriptions should include as information as possible in the beginning
Understanding the right tasks to delegate to others and what tasks you need to be more involved with when it comes to branding

Resources:
Download the Pixc App - pixc.com
Find Holly at:

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The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis Dec 30, 2019

Show notes

With just 2 days left in 2019, we are featuring another fabulous expert from the Social Media Influencer Summit on our Podcast! I’m so excited to introduce you to a very special guest, Danielle Lewis. Danielle is the CEO of Scrunch, a very popular multi-channel influencer platform that is used around the globe. Scrunch provides data and analysis tools for influencer marketing as well as marketing solutions for brands, with over 20 million users globally! Danielle is a fabulous speaker and an important voice in the influencer marketing space.
Danielle is going to talk about her company and how influencers interact with Scrunch as well as other brands. She will cover all Scrunch features, best practices and common questions. There are so many different topics to discuss on this week’s episode, so but sure to log in and listen to the full podcast with Danielle here: www.winningwithshopify.com/summit. You can sign up today for free and you’ll get three days full access!
Can't wait to see you all in 2020!

Questions I covered:

What has changed over the last 12 months for influencer marketing?
Where is the influencer marketing industry headed in 2020 and beyond?
What general back-end analytics are available on platforms like Instagram?
What analytics and reporting are available with Scrunch?
What is the hybrid model for influencer marketing and how does it work?
How much should you spend on your influencer marketing?

Topics:

When influencers and brands post on social media, they are missing a key part of their audience due to the ever-changing algorithm. To make the experience authentic but also reach the right audience you must extend and amplify your media.
The popularity of different social media platforms changes all the time. This means that you must be utilizing multi-channel tactics. It is really about understanding that influencer marketing is not just about a sponsored post. It really is about reaching your audience in the right places - Instagram, YouTube, Twitter, TikTok, Pinterest, etc.
Influencer Marketing is all about negotiation! There is no right or wrong way to go about negotiating. It really is about getting to know someone and what works for them might not be the strategy or price that works for another.

Are you giving your customers the best experience possible? Did you know customer service can MAKE OR BREAK your brand image? It is one of the most important aspects of a brand. Well, Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer

Resources to Find Out More and Contact:
scrunch.com
instagram.com/scrunchforbrands
instagram.com/scrunchforinfluencers
instagram.com/scrunchforbrands
instagram.com/scrunchdotcom
instagram.com/daniellelewisco
YouTube Channel
facebook.com/scrunchdotcom
twitter.com/scrunch

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Both Sides of the Story - Shopify merchant and Influencer - Alexandra Jimenez Dec 16, 2019

Show notes

Another episode of highlights from the Social Media Influencer Summit makes this episode of Winning With Shopify jam-packed full of knowledge from our friend of the show, Alexandra Jimenez. She joins us again this year to talk about both sides of the story, being a social media influencer and owning a Shopify store as a merchant.

Alexandra Jimenez is the editor-in-chief of Travel Fashion Girl, where she teaches an audience of 900,000+ monthly readers to pack in a light, stylish, and efficient way. After quitting her corporate job in 2008, she spent almost a decade on the road all while traveling carry-on only.
She now has a new travel brand called Compass Rose Travel Accessories that is quickly making its way up the best-selling list on Amazon.

So Alex is going to give you lots of great advice in this session. These are just the highlights of the interview. Please go and listen to the full thing over at www.winningwithshopify.com/summit. It's 100% free to sign up. You get access for three days and you get to listen to Alex's full interview and her interview from last year, which is still completely relevant.

There are 30 other interviews you can listen to as well. So it is crammed full of great information. If you're still wondering whether to get into influencer marketing or if you've tried it and you haven't succeeded yet, then I’ve created this summit for you. This summit has been put together for anyone who wants to understand influencer marketing. Check it out for free today!

Questions I covered:

Asking Alex about her journey in detail and how she started out as an influencer.
Does she promote anything unless she truly believes in it?
What is Alex doing now? Coming into 2020, what is she doing now when it comes to influencer marketing and how she presents herself?
How she makes money with particular strategies.
Asking her what she does when she receives products that I she does and doesn’t love, and whether or not she stays away from unrelated products altogether.
Does she do any traditional advertising?

Topics:

Building a relationship when working with influencers is important. This can happen smoothly when you find an influencer in your niche. Relationship building comes easily when you have a common ground.
A social influencer can best build loyalty from fans that appreciate your content. As an influencer, it is important you find common ground that meets the needs of your audience. This will make your audience more drawn to you.

Quotes:

“We talk about how much money we get paid for things. And I was really surprised to find out how many people, Instagramers, and bloggers don't charge for a lot of stuff…So go to your biggest unicorn of a person and reach out and say, “Hey, what are your ad rates?”. So that you know the top of the line… and then you can work back from there based on somebody's audience who's your second and third choice [to] you know your 34th and whatnot.’
“Majority of my traffic is coming from Google or it's coming from Pinterest. With regards to the influencers that I would then want to choose to work with, I actually wouldn't, I really haven't worked prioritize Instagram because personally as an influencer, I don't see any ROI when I promote products on my, on my Instagram, so I can see what's selling and what's not selling.”

Resources:

travelfashiongirl.com
pinterest.com/travlfashngirl
instagram.com/travelfashiongirl
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpde

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Sneak Peek - Andrew Wakefield on Driving More Sales with Video/Photo Reviews On Your Shopify Store Dec 10, 2019

Show notes

Here is a sneak peek to the Influencer Marketing Summit for Shopify Merchants
Get Full Free Access Here https://www.winningwithshopify.com/summit
Increase your sales conversion by asking your customers for video and photo product reviews.

Join industry leaders Amazon and Nordstrom in implementing video reviews on product pages. Indi-powered customer reviews combine text with rich video and photos to provide the best purchase decision experience for users.

Indi's user-generated content solutions make it easy to incentivize and empower your customers, employees and influencers to engage with you directly by sharing their content and promoting you as a brand they love. Word-of-mouth advertising remains the richest path to authenticity, new customers, and ROI
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer

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Successful Shopify Merchant & Super Influencer Nicole Shiraz Talks How To Sell Dec 02, 2019

Show notes

Despite no financial help, Nicole Shiraz took a gamble and pumped her own savings into her very own first business. A successful empire grew from these humble beginnings, and Boss Ladies was born. Nicole pushed her business to suit the every day woman’s budget and schedule. There are now over 100 amazing luxury handbags worn by all types of women across Australia and the number is rising steadily.

Her business offers advice and inspiring tips, geared to changing the way women look, feel and spend their money - empowering women to not only look like a boss but be a boss!

Nicole has her media and travel experience to thank, working 5 years for TV networks such as Chanel 7, Fox Sports and ESPN to living in big cities such as Singapore, New York and Los Angeles.

Nicole hopes to help more women overcome self-esteem issues of social media pressure.

You are a very unique guest as you come from both sides so I would love to cover both today.
What has been your overall marketing strategy with Boss Ladies?
What % of your strategy has been influencer marketing? When did you start using influencers?
What's your opinion on current state of the influencer marketing space?
How much of your sales comes from influencers?
Ambassador program
How long did it take you to see results?
How do you choose your influencers?
What is your influencer marketing strategy in a nutshell?
What tools do you use for Influencer marketing?
Do you have a team that help you?
Do you provide the content to the influencers? Or do you let people make their own content?
How do you pay them? Do you provide free products to influencers?
What’s the best way to irk out results from the influencer marketing space?
What are 3 tips you can give merchants starting out with influencer marketing?
What’s your biggest success & failure when working with influencers?
What do you think about brands personally when it comes to working as an influencer?

Listen to the whole interview here: www.winningwithshopify.com/summit
Find Nicole at: www.bossladies.com.au
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer

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The Rules To Step Into Real Success Nov 25, 2019

Show notes

Belinda Ellsworth has been a professional speaker and sales trainer for the past 25 years. She has worked as a corporate consultant, advising a variety of companies from start-ups to multi-million dollar powerhouses.

Belinda is an international best-selling author with the popular For Dummies franchise and in the host of her own podcast Work From Your Happy Place

In today's episode we discuss actionable steps:
- The four pillars of success

Focus
Commitment
Consistency
Organization

- The four income-producing activities

- Your power hour every day

- Multi-tasking is not your friend

The questions asked:

What is a success and how do you craft your success story?
Why is goal setting so important in achieving success?
With more people not setting goals than ever before, what do you contribute this to?
Most people abandon a goal after 1-3 months. What do you believe the overall cause of that is?
What are the best strategies for achieving a goal?
Give us some tips on daily action steps that contribute to achieving your goals.

Contact Belinda:
stepintosuccess.com
facebook.com/stepintosuccess
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer

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Does Your Theme Suck? Here's What You Need To Know Nov 18, 2019

Show notes

Today I talk to Chen Zissu, the owner of ZISSU themes. The Shopify experts for developing niche Shopify themes.

In This Episode We Discuss:

What makes a theme good what makes a theme bad

Conversions and the importance of a great site

Questions Covered:
Why use Shopify instead of a uniquely built site

You are in the theme market place

There are many themes out there - what makes yours unique?

You what niches are you aiming too? are there any special trends you're testing?

You created a special theme called POD, tell us about that?

Key Elements For A Great Theme:

Conversions features
Size chart
Laundry tab
Fast load
Megamenu
Advanced product filtering - style, price, fabrics
Rapid load
Banners in the blog sidebar
Specialized SEO features

Check out the themes here: https://zissuthemes.com/?ref=n9mfcjrdouk
Make sure you are giving your customers the best service possible. Gorgias is a customer support helpdesk specially designed for online stores. Get flawless customer service for eCommerce stores today! https://gorgias.grsm.io/askparkeroffer

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Black Friday Marketing Ideas to Boost Your Sales Nov 11, 2019

Show notes

Black Friday brought in $6.2 billion in online sales, a growth of 23.6% year over year

Over 165 million people shopped over the weekend

Consumers aged 35-44 spent an average of $413 over the weekend

About 40% of 2018’s holiday shopping would happen during Cyber Week

www.justaskparker.com

Make Sure to Start Your Black Friday and Cyber Monday Promotions Early

Start before everyone does. Try to get people to sign up to your email list. Share coupons that are available to cash in only on Black Friday and Cyber Monday.

That way you can increase your reach and also improve your conversion rate, as you will already give them something that they cash in on.

2. Run a HUGE email list signup promotion - get pre-sale access by signing up today
3. Create a Gift Guide
4. Dedicated Landing Page.
5. Create a Coupon or a Discount.
6. Promote on Social Media and Forums.
7. Create a Chatbot - Manychat button with SALE info
8. Offer Deals by the Hour.
9. Create a Bundle of Products of Services.
10. Present a New Product.
11. Offer Your Shoppers a Free Gift
12. Cross-sell and Upsell
13. Create a Bundle of Products of Services
14. Create a Preview of Products That Will be Available on Sale - as a video, send as an email
15. Offer a No Questions Asked Return Policy
16. Send Out an Email Campaign With Your Deals and Promotions - remember

CTA. You can create a call to action in your email so they can save the date in their calendar, so their mobile phone will remind them of your deals.
Consider time-zones when sending out your emails.
Your subject line has to draw enough attention and make them open your email, so make sure to create a good one. But be transparent, not deceiving.

17. Organize a Flash Sale in the Days Leading to The Main Event - remember people are ready to spend money!

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The Future Is Here - How To Sell Via Voice Activated Search With Alexa Voice Nov 04, 2019

Show notes

Anmol Oberoi is the founder of Emitrr - a voice-first Saas platform that helps businesses enable voice appointment booking, voice ordering, and voice marketing.
Emitrr is an all in one platform that helps you build and publish voice apps on Alexa.
Anmol has 5 years of experience scaling marketing efforts of two multi-million dollar Saas platforms. Apart from Saas and marketing, he loves reading technology-related content and playing basketball.

Questions we covered

Why did You pick voice as a market to solve? What is our expertise in voice and Saas
What role does voice have to play in eCommerce?
How would a store use emitrr.com
What if they don't have emitrr?
How many people are using this now?
Tell people… on thank you page….
At what stage in the eCommerce journey should store owners consider voice?
Any existing customers in the Shopify domain? If yes, how do they use it
How big is the voice market? Anything unusual people should know?
Is voice going to be similar to web and mobile? If not, what are the key differences?
What are the different use cases for eCommerce stores in voice/how should they approach it?
What's the future of voice?

www.emitrr.com

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