Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners

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**Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners**

The Shopify podcast for ecommerce founders and store owners. Twice-weekly strategies on Shopify SEO, conversions, marketing, and scaling your online brand.

Host Nick Trueman interviews successful Shopify brand founders, ecommerce growth experts, and top Shopify app creators every Friday. Tuesday Tea Break Talks deliver quick Shopify updates, marketing tips, and actionable tactics.

With 400+ episodes and 15+ years in ecommerce and digital marketing, Nick delivers the strategies behind real Shopify success stories. No theory, just the specific decisions, tools, & playbooks that drive revenue.

Latest Episodes:

Episode 101 Special - With a Surprise Guest!! Oct 09, 2020

Show notes

This weeks podcast is our very special 101 episode celebrating with a number of surprises!
Carolines Top Five Episodes:

How To Get Other People To Sell Your Products with Brett Owens
https://www.buzzsprout.com/171554/3253546
How To Get a 16% Conversion Rate - with Shopify Merchant Dan Greef
https://www.buzzsprout.com/171554/2956984
The Best Research Tool in 2020 - CEO of Scrunch - Danielle Lewis
https://www.buzzsprout.com/171554/2372255
Taking Your Images to the Next Level - Pixc Founder - Holly Cardew
https://www.buzzsprout.com/171554/2417927
The Best Email System For Shopify Stores with Rytis Lauris
https://www.buzzsprout.com/171554/1095200
Profitable Pins- How to get free traffic from Pinterest With Nina Kolari:
https://www.buzzsprout.com/171554/1039438

Nicks Top Five Episodes:

Interview: Chris Marshall from Onstate. Getting Sales From Your Shopify Store!
https://www.buzzsprout.com/171554/4524980
Google Ads vs. Facebook Ads - The Big Debate!
https://www.buzzsprout.com/171554/4424114
Entertainment Thinking With Marketing Guru Brian Millar
https://www.buzzsprout.com/171554/4697216
Exclusive Interview with Dan, the Founder of the Shopify store 'Unbound Merino'
https://www.buzzsprout.com/171554/4793210
SEO Part 1: Keywords - With special Guests, Chris Laas:
https://www.buzzsprout.com/171554/5292669

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SEO Part 4: Offsite SEO - Dominate Google & Build Your Brand Oct 02, 2020

Show notes

So you optimise your site, but how do you REALLY build trust and brand awareness?
In this episode we are joined by an SEO guru, Simon Stafferton. Simon and Nick uncover some of the things Google's looking for, how to drive traffic to your site from other websites and much more.
Tune in next week for a very special episode 101 celebrating with a number of surprises!
https://stafferton.co.uk/

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SEO Part 3b: Content Optimisation Todo List Sep 25, 2020

Show notes

A little different to expected, we've decided to do ANOTHER content episode this week. Much of the feedback from last week was "This episode was great, but is there a todo list of guide on what to now go and optimise?
So this week, Nick shares his top things you should be optimising, how and why they're important.
Remember to subscribe and show your support the show!

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SEO Part 3: Content Optimisation on Shopify Sep 18, 2020

Show notes

You may have heard that 'content is king' in SEO. This is both true and false, depending on the scenario, your business and your SEO strategy.

In this episode, our host - Nick Trueman - will outline what 'content' really is and his top 10 tips (plus a bonus) on how to optimise the content of your website for better SEO performance.
Be sure to check out episodes 1 and 2 of this series if you haven't, as this episode may not make much sense without the other parts.

If you want to work with Nick and his team in London on your SEO, feel free to get in touch with them at: https://spec.digital

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SEO Part 2: Technical Optimisation on Shopify Sep 11, 2020

Show notes

What's the use of having a highly optimised set of products and categories if Google can't read them? Or if pages take forever to load and customers start going elsewhere. All your hard work is lost!
This week our host, Nick Trueman, caught up with technical SEO expert Chris Long from Go Fish Digital ( https://gofishdigital.com/ ) based in the United States. The focus of this episode is around the easy and more complicated things you can optimise for SEO.
Tune in to get your todo list of things to implement or learn, and then implement.
Stay tuned for Part 3 next week on Content Optimisation for SEO.

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SEO Part 1: Keywords - With special Guests, Chris Laas Sep 04, 2020

Show notes

Imagine if you could know EXACTLY what people wanted. The wordings they used, when they search...etc. Well, that does exist and it's called a 'keyword'.
Keywords are the crux of all SEO. They teach you about your customers and, therefore, what to optimise your website for.
In this episode we interview Chris Laas - both an experienced Ecommerce business owner and digital agency partner. Chris knows all there is to know about understanding customer intent and selling them a product.

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Facebook Ads Masterclass with Kevin from Voy Media Aug 28, 2020

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Facebook Ads are a gold mine, right? Everyone's making millions by advertising on there, right? Wrong. It can be very difficult and may not deliver a return overnight!
On this week's episode our host, Nick Trueman, interviews Kevin Urrutia who's an absolute world-leading expert in Facebook Advertising. They talk business, pandemics, ecommerce, Shopify, marketing in general and, of course, the key ingredients for success in Facebook advertising.
Tune in to hear Kevin's top tips, the SINGLE campaign type he uses on Facebook and what sort of budgets you will need to give it a solid go.
Check them out here:
https://voymedia.com
New episodes every Friday, kicking off our 4-part SEO series next week.

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"I’ve invested in advertising - nothing has worked” - How To Never Be This Person! Aug 21, 2020

Show notes

Buying marketing services can be a very confusing process. SEO, PPC, Social Media...etc. But which one will actually make you some money?
Being a good buyer is the most important part of getting good results with a marketing agency. In this episode our host, Nick Trueman, covers his top learnings about getting the right services, which get results and get your business moving.
Be sure to stay tuned for further Shopify & marketing expert advice every Friday!
You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digital

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Creating a Profit-Driving Shopify Store - Nick Outlines His Top Steps Aug 14, 2020

Show notes

Shopify can seem like such an easy thing to do. You click some buttons, pay your $29 a month and hey presto! You're an ecommerce business. The reality couldn't be further from this.
Before you know it you've got customer enquiries, mounting costs, a lack of new customers, unprofitable marketing and worst of all; a migraine.
In this episode, Nick outlines his top steps to both acquiring new customers and, the most important bit, getting more revenue from them. After all, 80% of business growth is generally within the existing customer base!
You can learn more about Nick's main business, Spec, by visiting their website: https://spec.digital

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Exclusive Interview With Brightpearl - Preparing Your Store To Scale Aug 07, 2020

Show notes

Brightpearl is the omnichannel retail management system that puts your orders, inventory, financials, POS and CRM in one place. Our host and CEO, Nick Trueman, caught up with Brightpearl's CEO, Derek O'Carroll.
When Derek O'Carroll joined Brightpearl three years ago, he took on the biggest risk any CEO can take - a turnaround. Since taking the helm as CEO, Derek has led the retail operations platform from stagnant growth to more than $12 million in revenue, nearly 1,400 customers worldwide, and managing more than $3 billion in orders. Shortlisted for CEO of the Year at the Digital Masters Awards in 2018, the father-of-two is now recognized globally as a retail expert.
In this podcast episode, Nick dug into Derek's expert advice on growing a store, what sort of technology infrastructure you to really hammer home a good customer journey and some of the challenges retailers face today.
To learn more, check out their website: https://www.brightpearl.com

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