Wealthy and Well-Known Podcast

Latest Episodes:

Following the Formula with Dr. Josh Axe Dec 01, 2020

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There is no guarded ninja hack to propel your brand forward. Instead, success is achieved by working hard and following tried and tested marketing formulas. Just ask natural health expert Dr. Josh Axe — he followed these formulas to build his nine-figure personal brand, along with the number one natural health website in the world. Today we speak with Josh about creating businesses and the power of following the formula. Early in our conversation, Josh talks about his motivations behind forming his natural health company. We reflect on the value of aligning your passion and what you're good at with your business service before touching on how you can structure your company based on what your competitors offer. We discuss how you can solve your problems by reaching into your network and then explore some of Josh's earliest business mistakes. A key theme in this episode, Josh shares details about how being coachable and focusing on winning formulas has led to his success. Near the end of the episode, we dive into why both a steady and accurate data stream and earning trust is crucial to scaling your brand. An inspiring story that proves how dedication and education lead to success, tune in to hear more about building your brand and business from Dr. Josh Axe.

How to Write Books from the Heart with Lysa Terkeurst Nov 24, 2020

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Being vulnerable and talking to the individual and not the crowd is a powerful way to write books that relate to your readers. This key insight comes from today's conversation with New York Times best-selling author and immensely popular Christian voice Lysa TerKeurst. After chatting about how Lysa first met hosts Rory and AJ Vaden, she opens up about her journey of discovering her husband's infidelity and ultimately forgiving him. This remarkable story forms the basis of her latest book, Forgiving What You Can't Forget. Following this, we discuss the value of being vulnerable and how it can help you get your message across to readers. While exploring the differences between privacy and secrecy, Lysa talks about not letting crisis define you. She then shares her top tips on building a message that can inspire hope without alienating readers. Reflecting on Lysa's writing process, we touch on the huge place that forgiveness and confession have in scripture and how Lysa aims to live her life in a state of "pre-forgiveness." Lysa wraps up our discussion by giving listeners some final advice on how you should position your book for readers before highlighting the need to provide solutions to your reader's problems. Tune in for more wisdom from Lysa TerKeurst, an author whose sound strategies have led to her selling more than six million copies of her books.

Michael Michalowicz Recap: Highlights from the Interview Nov 20, 2020

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Personal brands are a lot like golfers — they lie about their score. Today we recap the key takeaways from our conversation with successful entrepreneur and business fixer Mike Michalowicz, who highlights that your high score, whether it's your revenue or follower count, is nowhere near as important as your profit. As we open this episode, host Rory Vaden reflects on the fallacy of top-line thinking, emphasizing Mike's point that your profit margin indicates how healthy your business is. On the topic of building healthy businesses, we explore the difference between income and equity value before diving into why companies with high equity aren't dependent on their founders. Our final takeaway, we focus on the biggest challenges that entrepreneurs face and how you can develop systems to both identify and then solve your business problems. A profound episode for anyone interested in scaling their business, tune in for more of our top insights from our discussion with Mike Michalowicz.

Profit First with Mike Michalowicz Nov 17, 2020

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Many seemingly successful influencers brag about their huge follower numbers and the high fees they charge for speaking events. What they don't tell you about is how little of this translates to profit. Today we speak with best-selling author, entrepreneur, and business fixer, Mike Michalowicz, about putting your profits first and creating a sustainable business. We open our conversation with Mike by exploring his writing process and what he does to write books that are relevant one hundred years from now. Linking to how you can develop your brand as a thought leader, Mike talks about why your book needs to provide extraordinary value. Anything less might damage your credibility. We then discuss tips on how you can protect the financial health of your business by focusing on generating profit. Mike explains why reducing a company's dependency on its owners leads to long-term viability. We touch on how you can structure your business to resell pieces of it, how it's become easier to measure brand value and the importance of transitioning your personal brand persona into your company's icon. Tune in for more insights into what you can do to increase your profitability and develop business sustainability.

Chris Ducker Recap: Highlights from the Interview Nov 13, 2020

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While it seems glamorous to have a personal brand, the most successful brands have earned their appeal through consistent hard work. That's one of the main takeaways from our informative conversation with Chris Ducker. In this episode, we recap Chris's many insights, including how you can highlight your unique value by focusing on being someone's favorite resource within your niche. Another key lesson, we dive into why Chris never discounts his products, with host Rory Vaden discussing how discounts cut into your profits. After sharing brilliant alternatives to offering discounts, we look at how Chris built his company through commitment and hard work. As Rory explains, if you follow these same steps, then success will follow. Tune in for more of our top takeaways as we unpack our talk with Chris Ducker.

Nailing Your Online Subscription Model with Chris Ducker Nov 10, 2020

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Author and serial entrepreneur, Chris Ducker has built an income stream by following a simple formula — show up every week and create content that answers a question or solves a problem. This insight comes from today's conversation with Chris, in which he candidly explains the steps he's taken to create his successful subscription service, Youpreneur Academy. Early in our discussion, we talk about his subscriber numbers, retention rates, and what he does to manage his website. From video training to blog posts, we chat about what his members get out of his service and why he no longer needs to upload huge amounts of content per month. After touching on why he charges dollars for subscriptions, we dive into a key part of his offering — the community aspect. As Chris explains, entrepreneurs need to speak to and learn from their peers. In his case, this includes mega-successful business people who have only started to build their personal brands. We then discuss his tiered subscription model, why email is the king of his marketing funnel, and why you should aim to get users onto your website and away from social media platforms. Tune in for more on what you can do to nail your online subscription model.

Rebecca Louise Recap: Highlights from the Interview Nov 06, 2020

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When Rebecca Louise answered a casting call to appear in a YouTube video, she never knew that it would set her on the path to owning a fitness empire, complete with an app and YouTube channel. Today we recap our key takeaways from our conversation with Rebecca, whose story highlights that starting something is often more important than knowing the direction that you're headed. An early takeaway, we discuss how YouTube has become a driving force behind business success. After touching on how YouTube rewards creators who deliver content that their audience wants to see, we dive into the power of having a 'can do' mindset. We then explore how Rebecca's direct sales and personal brand feed into each other before chatting about Rebecca's road to success. We wrap up the episode by talking about Rebecca's content and how it reflects the lesson that people pay for organization and application. Tune in to hear more of our chief learnings from Rebecca Louise, a master of both direct sales and personal branding.

Using Your Personal Brand to Grow Your Existing Business with Rebecca Louise Nov 03, 2020

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Turning your content into a hefty and steady income stream is an eternal challenge, especially when you're competing with 'free.' Today we speak with author and fitness coach Rebecca Louise about how she blended her personal and network marketing brands to make money through her fitness app. After chatting about her start on YouTube and how she first discovered the power of network marketing, we discuss the process of building your YouTube channel from zero followers. A key insight, Rebecca talks about how she first developed her brand by offering free content on YouTube before creating her subscription model. We then dive into her philosophy on what she gives away, and what she doesn't, while highlighting the importance of consistency, and offering 'community as a service.' Rebecca provides listeners with tips on using YouTube's algorithm to your advantage before we explore what she's done to balance her personal and network marketing brands. Near the end of the episode, we ask Rebecca about It Takes Grit, her new book, and how she's bringing valuable lessons about mindset to her audience. Tune in and hear more on the links between personal branding and network marketing — and how you can sell your content by merging the two.

Dan Thurmon Recap: Highlights from the Interview Oct 30, 2020

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When we're thrust into uncertain times, your mindset is often the deciding factor on whether your business survives or fails. Today we recap our inspiring conversation with Dan Thurmon, a mindset champion and keynote speaker whose source of income was taken away by the pandemic. We reflect on the devastating effect that uncertainty can have in our lives before reflecting on our first key takeaway from Dan — that having a disciplined mind can help you embrace change. After all, as Dan explained, you've been adapting your whole life. Following this, we discuss the power that comes from leaning into change and up-leveling your business. The perfect example, Dan has used technical innovations to bring his live speaking practice to the virtual world. Our final takeaway, we dive into Dan's mindset to serve. A fantastic content pathway, we talk about how Dan prioritizes serving his audience and striving to make an impact in their lives over making money. We then chat about why this is such a successful model and that when you take action and consistently add value, the money will naturally follow. Tune in to hear how your mindset can help you develop the confidence and ability to weather any storm.

Dynamic Speaking and Scaling Joy with Dan Thurmon Oct 27, 2020

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We always face a level of uncertainty. But the more we improve ourselves, the more certain the future becomes. Today we talk with phenomenal keynote speaker, Dan Thurmon, who has given keynote addresses for some of the world's biggest companies. A driving theme in this episode, we dive into what Dan has done to improve his business as he transitions from event speaking to giving talks in the virtual world. Before getting into that, we chat about Dan's mega-success creating TikTok videos with his daughter. Although Dan has connected with a new audience and has found clients through his TikTok videos, he shares how his videos are made to give joy on a huge scale. After chatting about the value of giving back to your community, Dan walks us through his studio — follow the link below to our YouTube channel to see the tour. As a famously dynamic speaker, Dan explains how his studio set up allows him to maintain his out-of-the-box style. He then provides specifics on how he uses different backdrops, performative set pieces, and camera angles to structure his talks and make them more compelling. Near the end of the episode, Dan opens up about uncertainty and how we can overcome difficult times through self-improvement and adaptability. Tune in and hear more of Dan's insights on scaling joy, being a dynamic speaker, and dealing with uncertainty.