Wealthy and Well-Known Podcast

Latest Episodes:

Secrets of Self-Publishing Your Way to Becoming a Bestselling Author with Chandler Bolt Jan 05, 2021

Show notes

As Chandler Bolt explains in this episode, publishing a book is like getting the keys to Narnia — it opens a magical land of opportunity for your brand. As the CEO of Self-Publishing School and with six bestselling books, we've brought Chandler onto the show to share the secrets of self-publishing, along with the incredible brand benefits of publishing a book. We open our conversation by comparing self-publishing with traditional publishing, with Chandler commenting on why self-publishing is the better option for most people. From a breakdown of costs to details on cover design, we dive into the specifics of self-publishing and what you can do to make a slick-looking product. After unpacking the services that his company offers, Chandler provides insights into packaging, printing, and shipping your work. We then focus on how your book can function as the world's best business card, getting your foot in the door of podcast appearances and speaking events. Near the end of the episode, we touch on how you can get your book onto best-selling lists and earn persistent sales. Tune in for more on becoming a best-selling author.

Lisa Woodruff Recap: Highlights From the Interview Jan 01, 2021

Show notes

As famed businessman Charlie "Tremendous" Jones was a fan of saying, "five years from now, you'll be the same as you are today except for the books you read and the people you meet." In this episode, we share our top highlights from Lisa Woodruff, whose approach to personal development has grown her company into a seven-figure business. Our first takeaway from Lisa is profoundly simple — that your mind is your greatest lifelong asset. We discuss the importance of investing in your mind and the ways that Lisa has developed herself. Linked to this, we then dive into Lisa's journey with Brand Builders Group and how it gave her tactical and actional steps to scale her business. For our final takeaway, we focus on Lisa's patience when building her brand. As she explains, growth takes hard work and time. You need both to achieve incredible results. Tune in for more insights into our inspiring conversation with Lisa Woodruff.

How to Serve a 7-Figure Niche with Lisa Woodruff Dec 29, 2020

Show notes

Building a seven-figure brand requires long-term commitment and consistent hard work. While there's no shortcut, investing in your education is a surefire way of growing your greatest asset — yourself. Today we speak with Organize 365 Founder and CEO Lisa Woodruff about how she serves her niche and how she found success by playing the long game. We open the episode by talking to Lisa about her experience nurturing her brand with Brand Builders Group and why being a teacher has helped her win at business. After discussing the enormous value of investing in yourself, we unpack Lisa's path to success. She provides insights into how her business evolved and what she did to carve out her niche in the organization industry. We touch on how Lisa established herself as a thought leader and how creating a body of content bolstered her brand. We then dive into the specifics, with Lisa sharing details about her revenue numbers, staff and customer size, service offerings, and how her customer journeys impact her messaging. Reflecting on her target market, Lisa chats about the power of positive affirmation and acknowledging the emotional components of time management. As Lisa explains, building a brand and finding the best way to serve your niche is like running a marathon. Tune in to hear the strategies that Lisa used to win hers.

Sean Cannell Recap: Highlights From the Interview Dec 25, 2020

Show notes

The power that YouTube has to grow your brand and spread your message is stronger than ever. Today we recap our top takeaways from our interview with Sean Cannell, YouTube King and the guy to go to if you want to know how to win at video. After discussing how YouTube has become increasingly relevant, we highlight Sean's advice that for your channel to succeed, "you need to become a master at holding attention." We share our simple secrets to becoming a more engaging presenter before focusing on the importance of editing down when creating video content. For our last takeaway, we dive into why you should enjoy your obscurity while you have it. As Sean explains, this is the time to build a solid foundation and prepare yourself for popularity. Tune in to hear a summary of Sean Cannell's most impactful learnings.

How to Win at YouTube with Sean Cannell Dec 22, 2020

Show notes

When you create YouTube content, you are only one viral video away from changing your whole life. Today we speak with best-selling author and video expert Sean Cannell about how you can grow your brand on YouTube. We open our conversation by exploring the YouTube landscape and how, unlike other platforms, it acts as a content library and not as a feed. Sean shares why now is the best time to start a YouTube channel before explaining how you can overcome your early challenges like slow growth and having little viewer feedback. Sean then opens up his playbook, diving into the best practices that lead to YouTube success. You'll hear practical advice on creating punchier videos and insights into how best to approach your content. We also discuss the top ways to get high YouTube rankings, why you should focus on quality over quantity, and why you should never upload a video that your subscribers didn't ask for. YouTube has become a dominant way for people to build their brands. Tune in for an inside scoop on winning at YouTube from a creator whose videos have earned over 100 million views.

Clint Salter Recap: Highlights From the Interview Dec 18, 2020

Show notes

"I don't want to limit my opportunity by serving a small audience." This is a common sentiment felt by many personal brands. But as our interview with Dance Studio Owners Association CEO Clint Salter proves, you increase your opportunity by serving a smaller community in a deeper way. Today we share our top highlights from our conversation with Clint and pinpoint the lessons that will help you grow your brand. We reflect how personal brands have a different path of success than traditional brands that rely on mass appeal. We then dive into why niching down is a powerful method of making your fortune. After sharing tips on carving out your niche, we discuss the value of treating new projects as experiments. For our final takeaway, we unpack how knowing your audience puts you in the best position to serve them. Tune in for more insights into how you can find success by serving your community.

How to Get Rich in a Niche with Clint Salter Dec 15, 2020

Show notes

Too many personal brands fail to find success because they're inconsistent with their message and the audience they target. Clint Salter, CEO of the Dance Studio Owners Association, is the perfect model of how you can build a huge revenue-generating company and own your niche — all by committing to your message and audience. We open our conversation with Clint by exploring his business and career highlights. As he unpacks his journey, Clint highlights the importance of experimentation and being willing to devote yourself to a project. After sharing specifics on his services, pricing, and subscription model, Clint talks us through what he did to build his audience. Apart from his process, Clint talks about how he creates value for his audience by understanding their challenges and why you should first master one distribution platform before moving onto another one. Near the end of the episode, Clint emphasizes the role of commitment, hyper-focus, and clarity in establishing yourself in your niche. Tune in for more of Clint's top insights into getting rich in your niche.

John Jantsch: Highlights from the Interview Dec 11, 2020

Show notes

In today's episode, we highlight our top takeaways from our previous conversation with, "the world's most practical small business marketing speaker and expert" — John Jantsch, AKA The Duct-Tape Marketer. We open by exploring John's thoughts on researching and testing your ideas long before they appear in your book. After talking about how you can use your audience to test your content, we discuss John's strategy of finding your audience by partnering with brands that serve your community. Reflecting a theme that has consistently appeared in many of our recent episodes, we then focus on the importance of building your email list and how you can do this through your content. Considering that strong SEO is eternally relevant to your online presence, we unpack John's insights into structured data and SEO best practices. We wrap up the episode by looking into how data can give you a competitive edge and why having a process to gather and interpret data is necessary to grow your brand. Tune in for more of our key moments from our incredible discussion with John Jantsch.

How to Get Your Product Found with John Jantsch Dec 08, 2020

Show notes

The most elegant marketing plan will always be restricted by real-world limitations. But when it comes to getting results, it doesn't have to look pretty. It just has to work. Today we speak with Duct Tape Marketing Founder and world-famous practical marketer John Jantsch about what you can do to get your product in the hands of customers. Early in our conversation, John shares his ever-relevant marketing approach before exploring how he created the Duct Tape Marketing brand. We then ask him for tactical advice on landing early customers. His answers highlight the value of involving potential customers in your product building process and starting your marketing as soon as possible. With so many platforms available, John discusses the best ways to find an audience. After emphasizing the importance of your email list, John unpacks everything that small businesses need to know about SEO. We wrap up by touching on the history of duct tape. Throughout our discussion, John shows how so-called complex marketing concepts are easy to understand and directly lead to a higher business profile. Tune in for more insights on getting your product found.

Dr. Josh Axe Recap: Highlights from the Interview Dec 04, 2020

Show notes

Dr. Josh Axe perfectly embodies our strategic approach to building a personal brand. For Josh, this approach has been incredibly lucrative — he's converted his personal brand into a 9-figure business. Today we reflect on our previous episode with Josh, highlighting our top takeaways from the conversation. For our first takeaway, we discuss the importance of forming your brand around one core message that you're passionate about. While chatting about how Josh's business evolved from a newsletter, we talk about why you should start creating your brand as soon as you can. After sharing the power of consistently adding value and having a desire to serve, we touch on why reaching only one audience member can still significantly impact your success. Near the end of the episode, we dive into why you should build a strong website and why having a data dashboard allows you to better market your products. A master of following the formula, tune in to hear more takeaways from our fascinating and informative conversation with Dr. Josh Axe.

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