Wealthy and Well-Known Podcast

Latest Episodes:

How to Unlock Your Hidden Genius with Victoria Labalme Mar 16, 2021

Show notes

What can only you do? And how can you do it in your own way? Answering these questions is the key to building a brand that stands out from the crowd. Today we welcome presentation strategist Victoria Labalme onto the show to help listeners discover the value that only their brand can provide. We also speak with Victoria about how her book, Risk Forward, can help you find success when the future seems uncertain. Early in our conversation, we chat with Victoria about how critical creative risks are to forming strong brands. She then shares her insights on how you can find your unique value proposition, and how you can then refine your proposition before taking large risks. After talking about the emotional side of dealing with risk, we discuss how the biggest business leaders are pulled toward creative risk-taking. While reflecting on the power of listening to our intuitions, Victoria unpacks how listeners can move forward at times when their path seems unclear. As Victoria explains, "the extraordinary lie at the edge of not knowing." Join us to hear more about the incredible benefits of taking a risk forward.

Neil Patel Recap: Highlights from the Interview Mar 12, 2021

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The golden path to effective SEO doesn't require any technical expertise. Instead, it requires that you consistently publish content that relates to your market. This critical insight comes from our interview with the Godfather of SEO and marketing thought leader, Neil Patel. Today we recap more of our top takeaways from that conversation. For our next highlight, we talk about how you can use content to drive your business growth, adding tips on how you can best do this. Reflecting the view that SEO is a long-term strategy, we then unpack Neil's advice to start your SEO project by going after niche terms within broad topical areas. After exploring why this is such an effective strategy, we look at how you can use heat maps to create highly optimized web pages. Throughout this episode, we also share SEO best practices to draw in traffic and build your website authority and subscriber list. Tune in to hear the next step of your SEO journey.

SEO Secrets for Personal Brands with Neil Patel Mar 09, 2021

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Building an SEO strategy may seem like a daunting task. But in reality, the most effective SEO is built on strong foundations and consistent work that requires little to no technical skill. Today we welcome SEO and marketing king Neil Patel onto the show to talk about the core SEO fundamentals that personal brands need to cover. Neil's first lesson highlights that SEO is a long-game that requires you to consistently post content. After chatting about the hit and miss nature of content, we dive into the role that keyword research plays in your SEO strategy. Neil then opens up his keyword playbook, sharing insights into the kinds of keywords that you should target. Linked to this, we discuss how tools like Ubersuggest can help you find keywords to target, along with how Schema markup can help you create a faster-loading website. Later, we look at how you can optimize your website for a near-perfect web experience. Throughout our conversation, Neil offers clear and actionable advice that will up your SEO game. Join us to begin your journey to SEO mastery.

Luvvie Ajayi Jones Recap: Highlights from the Interview Mar 05, 2021

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The deepest satisfaction in life can only come from serving others. And to do that you need to be bold enough to be your authentic self. This idea is one of the top takeaways from our episode with Luvvie Ajayi Jones, viral TED Talk speaker and author of Professional Troublemaker. In this episode, we recap our phenomenal interview with her, with our first highlight touching on how courage is contagious. As Luvvie explains, you can strengthen your audience by being a source of emotional fortitude. We then dive into what it means to be a purpose-driven personal brand and why being authentic is linked to serving your community. Later, we explore the value of yourself and others, and permission to be yourself. Fortune favors the bold. Tune in for more on living fearlessly.

Fear Fighting and Being Bold with Luvvie Ajayi Jones Mar 02, 2021

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This is the second time we're welcoming charismatic New York Times best-selling author and speaker Luvvie Ajayi Jones onto the show. Today we speak with Luvvie about the key message of her new book; that to truly, meaningfully change our lives, we have to become professional troublemakers. Early in our conversation, we discuss the importance that boldness can have when building your personal brand. Luvvie then shares how she developed her boldness. As she explains, being a person of impact means that you'll both repel and attract people no matter what your intentions are. We explore why being judged shouldn't be seen as a worst-case scenario, with Luvvie adding insight into how she uses her boldness to empower people. We ask Luvvie about her courage to post online about her beliefs. In her answer, she highlights the strict criteria that inform each of her posts and the role of thinking about a topic before posting. Later, she reflects on the responsibility that comes with being a public figure, how she overcomes her fear of success, why she wrote her book for the person she once was, and why the risk of offending people shouldn't prevent you from doing your work. Luvvie's mission is to give people permission to be themselves. Tune in to learn about the benefits of conquering fear, being yourself, and living audaciously.

Jamie Kern Lima Recap: Highlights from the Interview Feb 26, 2021

Show notes

Just because it hasn't been done before doesn't mean that your inspired idea won't work. Jamie Kern Lima's life is proof that you can build a successful business from your unique idea. Today we recap our conversation with Jamie and share our top takeaways from her story. We open by discussing why you shouldn't look to your competitors for insights into your value proposition. We then dive into the power of listening to your gut. Using Jamie's example, she was told that no one would buy products from someone who looked like her. She's since sold her company for $1.2 billion. Later, we dive into the vital role that authenticity plays when building your brand before looking into why inauthenticity guarantees failure. We wrap up our overview by unpacking the importance of tying your passion to hard work. Tune in as we highlight the key lessons from our discussion with the incredible Jamie Kern Lima.

How Billionaire Entrepreneurs Learn to Believe In Themselves with Jamie Kern Lima Feb 23, 2021

Show notes

No one believed in Jamie Kern Lima's vision. At the end of one meeting, an investor even told her that no one would buy cosmetics from someone who looked like she did. In 2016, and after building one of the biggest cosmetics brands in America, Jamie sold it to L'Oréal for $1.2 billion. Today we're joined by Jamie to talk about how she overcame the limiting beliefs of an entire industry to achieve her wildest dreams. We open our conversation by discussing how Jamie founded It Cosmetics, a journey captured in her new book, Believe It. A key theme in this episode, Jamie shares her mission to create a cosmetics company that represents all women and not just the airbrushed models that are typically used to market products. Jamie then highlights how this mission motivated her to keep fighting for her company, despite a lack of interest from investors. Later, she reveals how she got her big break before unpacking the value of authenticity and following your intuition. We wrap up our discussion by chatting about Jamie's book and the giveaways she's releasing alongside it. Jamie's story is an inspiring example of how you can challenge the status quo while building a strong brand that serves your community. Tune in to discover why staying authentic and believing in your vision can put you on the path to success.

Robert Glazer Recap: Highlights from the Interview Feb 19, 2021

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From crafting newsletters to creating a perfect Instagram caption, it's nearly impossible to build a personal brand without having mastery over the written word. Today we recap our insightful episode with Robert Glazer which explored how he uses writing to build his personal brand. Early in the episode, we chat about how writing can boost your Google rankings and trustworthiness while also generating free traffic. After sharing how writing articles and books can lead to speaking engagements, we unpack one of Robert's top lessons: your content should aim to deliver the most value to your audience. We then reflect on why it's a dead end to create a self-centered brand instead of aiming to provide value. Following this, we highlight how writing strengthens your brand in the long-term. For our final takeaway, we discuss why sensationalism isn't click-bait before diving into Robert's tips on writing compelling and attention-grabbing articles. Tune in to hear more on how you can use writing to take your brand to the next level.

Using Written Articles to Grow Your Personal Brand with Robert Glazer Feb 16, 2021

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Writing articles is an effective means of establishing yourself as a thought leader while adding long-term value to your brand. Today we speak with Acceleration Partners CEO Robert Glazer about how he built his personal brand through writing. We open our conversation by exploring how he kick-started his brand by writing his famed Friday Forward newsletter, a newsletter that now reaches hundreds of thousands of people. We then dive into his approach to content, touching on his goal to add value and why writing is a long-term strategy that rewards consistency and patience. He then shares what he did to get published by big names like Forbes and Inc. After talking about his biggest writing mistake, Robert unpacks how you can syndicate your articles and use editors to streamline your workflow. Later, we hear his insights on using data to guide your process and how you can leverage your articles to write a book. We wrap up our discussion by hearing Robert's take on why there's nothing wrong with writing a sensational title. Tune in to hear more you can grow your personal brand by writing articles.

Phil M Jones Recap: Highlights from the Interview Feb 12, 2021

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Sales is a vital part of business that most brands get wrong. Today we share our top takeaways from our enlightening conversation with sales expert Phil M Jones, touching on what you need to know to sell more and with greater confidence. For our first highlight, we unpack why indecision is the enemy of sales. We then dive into why selling is about helping people find a solution to their problems. While exploring this concept, we talk about the differences between ethical and unethical sales, as well as why sales are about being a good listener and not a smooth talker. Later, we discuss the mindset shift that will make you a better salesperson while also fostering long-term success. We wrap up the conversation by sharing Phil's insights on selling yourself as a speaker and thought leader. As Phil explains, selling is about figuring out how you can make your customer's life better. Tune in for more as we recap our greatest sales lessons from Phil M Jones.