Wealthy and Well-Known Podcast

Latest Episodes:

Lessons in Personal Branding from the Ziglar Family May 25, 2021

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"You can have everything in life if you help enough other people get what they want," these are the famous words of Zig Ziglar that the Ziglar Inc brand continues to live by. In today's episode, we get together with Tom Ziglar, CEO of Ziglar Inc, Author, Speaker, and proud son of Zig. His most recent book is titled Choose to Win: Transform Your Life, One Simple Choice at a Time. In our conversation, Tom speaks about the challenges he faced in continuing the family brand and legacy. Tom explains how once he changed his mindset and stopped trying to emulate his father, he was able to fully tap into his skills and understand how best to serve the company and its clients. Later in our conversation, Tom addresses the pandemic, the changing nature of work, and why employees should expect more from their company leadership. Tom introduces the concept of asynchronous vulnerability to illustrate how to nurture the human spirit in a digital environment. Join us for an honest conversation about understanding yourself, helping others, and prioritizing a high quality of life while achieving your work goals!

Allison Fallon: Highlights from the Interview May 21, 2021

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On today's special recap episode, Rory and AJ revisit their interview with Allison Fallon, author of The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life. Rory and AJ each share their top three takeaways and share what they found most valuable from their conversation. They each emphatically agree on the notion that great writing comes from great thinking, which forms a key point in Allison's book, and they note that the biggest obstacle to great writing is writer's block. AJ remarks on Allison's advice to get past your writer's block by prioritizing the reader and asking yourself how you can provide value to them and Rory shares his enthusiasm for Allison's assertion that, if you have a valuable idea, it means you have a responsibility to share it and put it out into the world. Join us for an informative recap with lots of special comments and insights!

How to Write a Good Book with Allison Fallon May 18, 2021

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What transformation do you want the reader to undergo after reading your book and how do you achieve that? Sometimes, the surest way to overcome mental obstacles is to take a new approach and ask different questions. Today's guest is an expert in helping writers process their self-doubt and put their ideas into motion. Allison Fallon has a distinguished reputation for writing and ghostwriting and has helped countless clients become published authors. She is the author of over 12 books, including her latest release, The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life. In today's episode, she shares the most common mental roadblocks that new authors encounter and her practical advice for how to overcome them. Hear Allison's thoughts on why getting on the New York Times bestseller list shouldn't necessarily be a priority and why self-doubt puts you in very good company. She also explains the difference between content-driven and story-driven books and the middle ground that exists in between. Tune in for more key insights and a fascinating discussion on the writing process and the world of publishing!

Eric Siu Recap: Highlights from the Interview May 14, 2021

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In today's special recap episode, Rory revisits his conversation with Eric Siu, where they discussed methods for leveling up your paid acquisitions strategy. Rory dives straight into how to create scalable growth for your personal brand by sharing his top three takeaways from his conversation with Eric, and he breaks down the different types of advertising traffic and why they are important, namely paid traffic, unpaid traffic, and get-paid traffic. He notes that paid traffic's unique attribute is predictability and expands on this by breaking down how to utilize this quality and why a new iOS update will drastically change what type of paid advertising gets results. Listening in, you will hear all about the implications of this update, how to adapt to the future landscape of digital advertising, and why influencer marketing could be particularly useful. You won't want to miss this! Tune in today for all the highlights from Rory's conversation with Eric, plus his personal insights!

Leveling Up Your Paid Acquisition Strategy with Eric Siu May 11, 2021

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Internet marketing is the science of efficiently reaching audiences online, an essential skill set not just for SaaS companies but personal brand builders too. Today we are joined by internet marketing guru, podcast host, and recent author of Leveling Up, Eric Siu, to talk about his audience-building strategies and gamified approach to life and business. We hear about the dual method of influencer marketing and paid ads Eric is using to promote his book. He talks about why he has chosen to write a book about the game of life rather than his extensive marketing knowledge. For Eric, writing about his relationship with gaming is his way of appealing to an already extensive community. He explains how the notion of community fits into Naval Ravikant's four forms of leverage and is one of the most powerful forces a brand builder can utilize. Tune in for countless golden nuggets and marketing secrets from Eric today!

Natasha Takahashi Recap: Highlights from the Interview May 07, 2021

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It's easy to feel resistance to setting up chatbots for your brand, but is it all that different from a pre-recorded video or online course? On today's special recap episode, Rory revisits his conversation with Natasha Takahashi on utilizing chatbots to generate ROI for your Business. Rory shares his top three takeaways from their discussion and how it's been a learning process for him. Hear Rory's thoughts on what to look out for when setting up a chatbot service and why it's important to be closely involved with the writing process when it comes to engineering the chatbot's script. Rory tackles questions like how to monetize social media and when to integrate chatbots with marketing automation. Join us today for all this and more!

Chatbots, Marketing and Direct messaging at Scale with Natasha Takahashi May 04, 2021

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On today's episode of The Influential Personal Brand Podcast, we get technical! We speak with Natasha Takahashi from The School of Bots about the amazing potential of chatbots and what they are already doing for marketing campaigns across industries. In our conversation, Natasha explains exactly how chatbots work by automating direct messaging at scale for exponential impact. Listeners can expect to hear about the best platforms to utilize for making chatbots a part of your business and why it's far more effective to implement once you are an established business. Natasha explains how chatbots are a combination of artificial intelligence, conversational design, and decision trees. We also speak about the ethical and emotional concerns around chatbots, especially when it comes to personal branding and how to address those concerns safely. Learn how the evolution of chatbots increased with Facebook messenger and why it's still the ideal place to start for testing chatbots. For all this and more, join us today!

Bob Burg Recap: Highlights from the Interview Apr 30, 2021

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In today's episode of The Influential Personal Brand Podcast, we revisit a recent conversation we had with Bob Burg. Hear about our top three takeaways, as well as why we love Bob Burg's philosophy of being a Go-Giver and why it's a concept that works! We expand on how speaking for free, while still monetizing your time was essential to the careers of countless esteemed personal speakers including Tony Robbins and Bryan Tracy, in addition to Bob Burg. Hear a frank rundown of what we think is broken about the world of sales today, and why the Brand Builders Group takes a novel approach that prioritizes serving the client to ensure lasting success and an enduring reputation. Listeners can expect special insights into the ethos of the Brand Builders Group as well as an introduction to their new training program on pressure-free persuasion. For all this and more, join us today!

Secrets to Selling the Go Giver Way with Bob Burg Apr 27, 2021

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"Great salesmanship is never about the salesperson. Great salesmanship is about the people whose lives are made better because you've been a part of it." This profound message comes from renowned speaker, author, and today's guest, Bob Burg. He joins us to discuss how you can get more profits and referrals by embracing the 'Go-Giver' mentality. We devote the early part of this episode to unpacking Go-Giving and exactly how consistently providing value leads to financial profitability. After exploring why Go-Giving perfectly aligns with the free market, Bob shares his journey in developing this business strategy. Later, he touches on why his Go-Giver books are written as parables and how he promoted his book through speaking engagements. We wrap up our conversation by looking at the importance of learning from the experts who came before you. As Bob explains, the Go-Giver approach is both the most meaningful and the most profitable way of conducting business. Tune in to hear all about it.

Jennifer Cohen Recap: Highlights from the Interview Apr 23, 2021

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In today's special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares his biggest takeaways and thoughts from his recent interview with Jennifer Cohen. Hear how Jennifer achieved viral success with her TED Talk and why she advocates for trusting the process and being patient. Rory unpacks lessons from the interview and explains why it's important to market your product based on the result rather than the content. Tune in for a quick recap and plenty of thought-provoking insights!