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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Fueling Your Own Creativity, Innovation, and Productivity With Juliet Funt Aug 03, 2021
    Show notes

    The rise in remote work as a result of the COVID 19 pandemic has left many of us living our lives in a whirlwind of zoom meetings, endless email chains, and urgent work tasks. Our guest today is a firm believer in the transformative power of integrating small moments of thoughtfulness throughout the day, and has the science to prove it. Juliet Funt is a renowned speaker, author, and CEO of White Space at Work, a training and consulting firm that helps organizations reexamine the norms of business to reclaim their creativity, productivity, and engagement. We talk with Juliet about the key concepts in her new book A Minute to Think and discuss why so many of us are prioritizing low-value quantity work over slow, deep work. Tuning in you'll hear Juliet explain how our brains benefit from interlaced moments of quiet as well as why many of us may be addicted to busyness as a distraction from our own thoughts. Join us today for an essential conversation on productivity, creativity, and meaningful work!


    Chester Elton Recap: Highlights from the Interview Jul 30, 2021
    Show notes

    In today's episode, we revisit our conversation with Chester Elton, a best-selling author, and co-founder of FindMojo, a global assessment company. Tuning in you'll hear Rory and AJ discuss their top three takeaways from Rory's interview with Chester and how they've seen those lessons reflected in their own lives and careers. The power of proprietary data is indisputable, especially as a means to gain dominance in your field. AJ discusses why accurately interpreting your data is an essential skill and how to share it with your audience in a way that is relevant to them. Rory delves into Chester's lessons on creating an audience for your book and why it is ultimately up to the author to market and sell their publication. We had a great time catching up with Chester and hearing his many tips and insights. For all our highlights from the interview and more, tune in today!


    How to Dominate Your Niche Jul 27, 2021
    Show notes

    In today's episode, we are joined by Chester Elton, the co-founder of FindMojo, a global assessment company. Chester has had tremendous success, along with his business partner, Adrian Gostick, in being a dominant presence in their area of expertise, namely workplace culture. They realized early on that data was essential to giving credibility to their research and obtained a sizable portion of proprietary data of over one million working adults. Together, they have written multiple bestsellers, from The Carrot Principle and Leading with Gratitude to their most recent title, Anxiety at Work. In our conversation with Chester, we delve into how they go about conducting research, why they hire outside help to assist in putting together their assessments, and why he believes that Anxiety at Work is their most important book to date. We hear from Chester about the importance of a competent team, why it's ultimately up to the author to sell their books, and why it's essential to leverage your personal brand to do so successfully. For all this and more, tune in today!


    Ken Coleman Recap: Highlights from the Interview Jul 23, 2021
    Show notes

    In today's recap episode Rory and AJ get together to discuss their conversation with Ken Coleman, a master interviewer and host of The Ken Coleman Show. Rory and AJ each share their top three takeaways from the interview and what they learned from talking with Ken. Rory notes Ken's insight into the importance of being attentive, not only to what your guest is saying but how they are saying it. He reflects on how he was also able to sharpen that skill while working in sales and how it has benefited him as a transferable skill during interviews. AJ discusses the power you gain from not being intimidated by your guests and why experience and preparation are key, much more so than whether you have a close relationship with the person you're interviewing. Tuning in you'll hear a summary of Ken's expert tips for interview preparation, how to be entertaining as an interviewer, and much more!


    How To Be an Amazing Show Host with Ken Coleman Jul 20, 2021
    Show notes

    Any good show host knows that, to conduct a great interview, your number one priority needs to be the guest and the audience, not yourself. On today's episode of the Influential Personal Brand podcast, we get together with consummate interviewer, Ken Coleman, host of The Ken Coleman Show, to talk about the interviews he's conducted with highly accomplished individuals like George W. Bush and Condoleezza Rice, as well as the skills and lessons he's learned from taking almost 5,000 live calls live on air. In this conversation, we discuss his show's philosophy that every individual has a unique purpose in how they contribute to society and the profound impact this belief has had on his work. We hear from Ken about how he gets to the heart of his callers' problems in the short span of six minutes while still being entertaining and engaging to his audience, why he is not intimidated by the accomplished figures he has interviewed, and why intense preparation leads to reflexive performance. He also explains some of the key questions interviewers need to ask themselves while preparing and why thorough research is so important. Join us today for an informative episode full of wisdom and practical tips on the art of interviewing!


    Stephen Scoggins Recap: Highlights from the Interview Jul 16, 2021
    Show notes

    On today's recap episode Rory and AJ get together to discuss Rory's conversation with Stephen Scoggins about how he became a certified strategist, his personal brand journey, and the subject of visual identity when building a personal brand. Rory and AJ each share their top three takeaways from the interview and what they learned from talking with Stephen. We delve into why one of the biggest challenges of building a personal brand is whether you feel worthy of having a voice and the value in doing what you can with what you have at a given moment in time. AJ shares her admiration for Stephen's ability to be resourceful and still produce high-quality services and how he has been able to help people and have an impact. For all this and more, join us today as we revisit our conversation with Stephen Scoggins!


    How To Accelerate Your Personal Brand Through Strong Visual Identity Jul 13, 2021
    Show notes

    In today's episode, we get together with our good friend Stephen Scoggins. Stephen is an entrepreneur, keynote speaker, best-selling author, and business and life-mastery thought leader. We talk with Stephen about how he was able to overcome adversity early in his life to build a highly successful business empire comprising of different pursuits like real estate and building a personal brand. In our conversation, Stephen shares why he was resistant to building a personal brand for so long and how the advice of a friend helped him decide to pursue it. Tuning in you'll hear how Stephen was able to gain over 100 000 followers in just twelve months and what some of his biggest challenges were during his journey to building his personal brand. We break down the concept of the content diamond and why it's so useful in helping you optimally use your time to establish a cohesive online presence. Later we discuss one of the biggest problems that new public speakers face and how Stephen and the Brand Builders Group are helping public speakers and others build their personal brand by offering accessible, high-quality video and photography content production. Stephen emphasizes the importance of investing in your dreams and why your visual identity is so important to your personal branding. Join us today for an energizing discussion on how to take the most important steps for your personal brand, and so much more!


    Claire Díaz-Ortiz: Highlights from the Interview Jul 09, 2021
    Show notes

    In today's episode, we revisit our conversation with longtime Silicon Valley influencer Claire Díaz-Ortiz. Rory and AJ share their top three takeaways from the interview and discuss how they see the lessons reflected in their own lives and business. Tuning in you'll hear about how it's an entrepreneur's responsibility to share their idea with the world and how ultimately you have the ability to be your own media company thanks to the power of social media. We discuss what it means to reframe PR as 'moment making' and why it's so much more engaging than sending out a press release. Finally, we reflect on the increased necessity for an online presence and how best to optimize that by understanding your messaging and how that needs to manifest on different platforms. Claire is an expert in her field and we loved talking with her. For all our highlights from the interview and more, tune in today!


    How Entrepreneurs Should Use Their Personal Brand to Launch their Startup Jul 06, 2021
    Show notes

    For public speakers, establishing a personal brand is essential, but what about entrepreneurs and the owners of new companies and startups? When it comes to the two spheres of social media marketing and tech startups, and how they overlap, there is no one better to talk to than Claire Díaz-Ortiz. Claire established herself in tech during her time at Twitter, where she was hired to lead corporate social innovation. She is the author of several books with titles ranging from Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits to One Minute Mentoring: How to find and work with a mentor - and why you'll benefit from being one. She is also a speaker, advisor, and angel investor in early-stage startups. Tuning in, you'll hear us discuss how the world of personal branding has changed over the past 20 years and how best to leverage the power of social media to engage with your followers. We unpack the increasing pressure to have an online presence, regardless of your line of work, and why building a personal brand and engaging with your followers adds immense value to any business. Later, Claire discusses her enthusiasm for mentoring and explains why early-stage investments are ideal opportunities for mentorship. Claire has a wealth of knowledge and we loved having her on the show. Join us today for an inspiring discussion on how to leverage the power of social media and finding which platform is right for you!


    Tom Rath Recap: Highlights from the Interview Jul 02, 2021
    Show notes

    On today's recap episode Rory and AJ get together to discuss Rory's conversation with Tom Rath, bestselling author of books like StrengthFinders 2.0 and It's Not About You. Rory and AJ each share their top three takeaways from the interview and what they learned about creating a work of nonfiction that will sell and have an impact. Tuning in you'll hear about the importance of giving your readers something to do and why it's important to give advice that is backed up by data and research, not just opinions. We delve into what makes an idea more shareable and why you should always consider how to incorporate human connectivity into your topic for maximum impact. For all this and more, join us today as we revisit our conversation with Tom Rath!


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