Wealthy and Well-Known Podcast

Latest Episodes:

Masterful Storytelling with Craig Valentine Oct 12, 2021

Show notes

In 1999 our guest, Craig Valentine, became the World Champion of Public Speaking and subsequently learned a lesson that he has carried with him throughout his career: that he could no longer 'get ready to speak' he had to 'stay ready to speak'. Craig has built his career on his exceptional acumen as a public speaker, his presentation skills, and his prolific coaching. He runs a prodigious coaching certification program called World Class Speaking, in addition to the Speak and Prosper Academy, and is the author of The Nuts and Bolts of Public Speaking. In our conversation with Craig, we dive straight into his passion for public speaking and how he discovered that 'staying in your lane' is not necessarily the best advice. Listening in you'll glean key insights into the art of storytelling and why it is integral to effective public speaking. Learn why conflict is the most important part of storytelling and how escalating conflict can elevate a good story into a great one. We also delve into the intricacies of dialogue, why it's important, and how it offers rich opportunities for humor and connection with your audience. Later, Craig breaks down how he combines storytelling and messaging to reach his audience, and why his approach to storytelling varies depending on the situation. Tune in today for an engrossing and highly informative episode as we see phenomenal storytelling in action!

Marley Jaxx Recap: Highlights from the Interview Oct 08, 2021

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In today's special recap edition, Rory revisits his conversation with Marley Jaxx on the world of video content and how to take your online presence to the next level. With the majority of us having a camera readily available on our smartphones, creating video content has become more accessible than ever before. Tuning in you'll hear about how to take advantage of the power of video content and why YouTube is uniquely suited to marketing, thanks to its search engine optimization and sophisticated algorithm. Rory shares his top three takeaways from his conversation with Marley and elaborates on both her technical and psychological advice for putting yourself out there. Make sure you tune in to this essential episode on the power of video content and the future of marketing your personal brand!

Video Content System with Marley Jaxx Oct 05, 2021

Show notes

Creating video content can be intimidating. You need to decide which camera you're going to use, what you should be talking about, and even after you've filmed your footage you're still faced with figuring out your editing process. In today's episode, we are joined by Marley Jaxx, to help us better understand the world of video content and answer our many questions about how to start a digital video journey and take our video content to the next level. Marley is an entrepreneur and acceleration coach who boasts over 1.8 Million views on YouTube. She has shared the stage as a public speaker with the likes of Tony Robbins, Russell Brunson, and Frank Kern. In our conversation with Marley, we dive straight in with our most pressing questions on starting a YouTube channel and how to optimize your content. Listening in, you'll hear why the best camera is the one you already have, why search engines are an excellent resource for finding topics, and why it's so useful to hire someone for the editing process. Marley expands on key concepts like 'curiosity hooks' and how to use them to optimize viewer engagement. She also shares some of her key tips, like when to employ a call to action in your videos, how to get the most out of the editing process, and how to gain leads from your content. We loved having Marley on the show and can't wait to see what she does next. Join us today for this essential conversation on taking your video content to the next level!

Celinne Da Costa Recap: Highlights from the Interview Oct 01, 2021

Show notes

In this special recap episode, we reflect on our interview with Celinne Da Costa, a story architect who has worked with countless leaders and entrepreneurs over her eventful career. We discuss how her disarming wisdom and insight offer a fresh appreciation for the internal work necessary to live a happy and successful life. Listening in, you'll hear Rory and AJ share their top three takeaways from the interview and how it applies to Brand Builders Group and their services. Learn how identifying your uniqueness is integral to your personal brand and why so many people struggle to see how accomplished they are. For all this and much more, tune in today!

Moving Past Limiting Beliefs Sep 28, 2021

Show notes

Imposter syndrome and limiting beliefs about yourself can affect a wide array of people, even successful leaders and entrepreneurs, yet so often we don't recognize the internal work that needs to be done and end up chasing external goals instead. Our guest today, Celinne Da Costa has seen this time and again in her work as a story architect working with countless leaders and entrepreneurs. As a brand story expert and self-actualization coach, she helps visionary entrepreneurs not only tell but become the greatest story they ever told. In our conversation with Celinne, we discuss how she helps individuals identify and overcome unconscious beliefs about themselves in order to connect with the story of their true selves. She breaks down the four-step process that she uses with clients to unlock, embody, design, and amplify their true stories. We also discuss how limiting beliefs can cause you to undermine your own success and why conditioning is at the heart of why so many of us are cut off from our true purpose. Join us today for all this and much more!

Mike Michalowicz Recap: Highlights from the Interview Sep 24, 2021

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In the world of digital marketing and social media, capturing and maintaining the attention of potential customers can seem like an impossible task. In this special recap episode, we revisit our conversation with Mike Michalowicz, a master in the art of gaining instant attention in marketing. Rory and AJ identify their biggest takeaways from their conversation with Mike and elaborate on how they see the lessons reflected in their own business. Listening in, you'll hear us discuss what small businesses can learn from one another, why marketing is essentially neuroscience, and how pattern interruption is crucial for effective marketing. We also give a shout-out to some of our favorite marketing campaigns and discuss how to take your marketing to the next level. Make sure you tune in today for this quick and informative recap episode!

Gaining Instant Attention with Mike Michalowicz Sep 21, 2021

Show notes

In today's episode, we are joined by one of the world's foremost thinkers on entrepreneurship, Mike Michalowicz. Mike is a best-selling author of renowned titles like Fix This Next, Clockwork, and Profit First. He also worked as a small business columnist for The Wall Street Journal and as a makeover specialist on MSNBC. Mike has considerable experience in the world of business, having established, built, and sold two successful companies by the time he was 35 years old. He is also an international speaker and has traveled across the globe to speak at conferences and events for entrepreneurs. In our conversation with Mike, we discuss his new book Get Different: Marketing That Can't Be Ignored! and delve into why he saw a need for this content. Mike breaks down some of the key concepts and strategies from his new book as well as some of the most common mistakes small businesses make when it comes to marketing. We hear from Mike about why small businesses need to reframe how they view marketing as well as the crucial psychological insights that inform his methodology. We loved having Mike on the show and we're sure you will find the conversation every bit as fascinating as we did! For all this and much more, tune in today!

Darren LaCroix Recap: Highlights from the Interview Sep 17, 2021

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Having a thorough understanding of humor is valuable in almost any situation, whether you want to create some brevity during a presentation, or cheer up your best friend. In this special recap edition, we revisit Rory's interview with Darren LaCroix on public speaking and the power of humor! Rory and AJ share their top three takeaways and expand on how they've applied these lessons in their own lives. Listening in you'll hear key insights about how to naturally weave humor into any public speaking occasion and why it's important to connect with your audience on an emotional level. We also discuss the immense amount of work that goes into refining a good joke and how you can draw on the absurdities of everyday life to create your very own brand of humor! For all this and much more, tune in today!

How To Be Funnier with Darren LaCroix Sep 14, 2021

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Many of us believe that, for the most part, being funny is an innate skill that cannot be learned, but today's episode might just change your mind. Darren LaCroix is a legend in the world of public speaking and is especially well-known for his deft implementation of humor. In today's episode, we get together with Darren for a jam-packed conversation on humor, comedy, and the tremendous amount of work and dedication it takes to become proficient in the art of stand-up. We hear from Darren about how he first got into public speaking, why initially he was so intimidated by being humorous on stage, and how he learned that anyone can acquire the skills needed to be funny. Tuning in you'll hear Darren break down the differences between humor and comedy and why it's important to discern when to use which. Learn why the first step to comedy is training yourself to identify opportunities for humor, as well as how to hone your delivery skills. Later, Darren explains why it's important to understand tried-and-tested comedy formulas and how to implement them successfully as well as why identifying what's top of mind for an audience is crucial. We had a fantastic time talking with Darren and unpacking his knowledge and expertise. For all this and much more, tune in today!

John David Mann Recap: Highlights from the Interview Sep 10, 2021

Show notes

This week we revisit Rory's conversation with John David Mann about how to be a better writer. Rory and AJ share their top three takeaways and how being a better writer and storyteller is integral to speaking and your personal brand. Tuning in you'll hear plenty of tips on how to improve your writing and storytelling, from why your core concept is the hero of your story to how humor can be revealed organically through stories and characters. AJ explains why writer's block should really be thought of as memory block, and how to use your life experience to inform your writing. We also discuss some technical tips and how best to build suspense. Tune in today to hear it all!