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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    How To Be a Better Writer Sep 07, 2021
    Show notes

    Have you ever wondered whether you might have what it takes to write a novel? In today's episode, we're very excited to get together with award-winning author John David Mann to discuss his new thriller Steel Fear and gain valuable insights from his immense writing wisdom. Tuning in you'll hear John discuss some of his previous works including his partnership with Bob Burg in writing the hugely popular Go-Giver books. John unpacks his writing process and discusses some of the unique challenges of writing his first thriller, like constructing nuanced characters and figuring out the plot. We hear from John about how he balances structure and flow in his writing and how his previous experience running a sales organization has informed his approach to writing characters. In closing, John emphasizes the importance of empathy and why it's crucial for storytelling as well as character creation. Join us today for a fascinating look at the writing process, practical tips, and much more!


    Shep Hyken's Recap: Highlights from the Interview Sep 03, 2021
    Show notes

    In today's episode, we revisit our conversation with Shep Hyken, a New York Times and Wall Street Journal best-selling author who is also featured in the Professional Speaking Hall of Fame. Shep has achieved considerable success over several decades across multiple industries as an author, public speaker, and customer service expert. Tuning in you'll hear Rory share his top three takeaways from their conversation and dig into some of Shep's most prescient insights, from how to successfully market yourself in a b2b environment to gaining thousands of followers. Rory shares how he's seen Shep's advice in action in the lives of his clients and why consistency is crucial to the success of your brand and reputation. For a concise breakdown of these valuable lessons and more, tune in today!


    How to Start a Keynote Speaking Career Aug 31, 2021
    Show notes

    When you see the phrase 'New York Times Bestselling Author' or 'Hall of Fame Speaker', it can be difficult to comprehend the years of work and energy that went into achieving those titles. In today's episode, our guest Shep Hyken gives a candid breakdown of how he achieved success across multiple industries as an author, public speaker, and customer service expert over several decades. Shep is both a New York Times and Wall Street Journal best-selling author and is featured in the Professional Speaking Hall of Fame. Tuning in you'll hear key insights from this industry expert on how he first entered the world of business, including how he identified and pursued clients. Hear how Shep discovered his passion for customer service as a young adult and how the National Speaking Association dramatically increased his proficiency as a public speaker as well as his advice for anyone looking to improve their customer service. Join us today for a fascinating conversation on how to create resilience and flexibility in your business and thrive in your field, no matter the circumstances!


    Hanson Cheng Recap: Highlights from the Interview Aug 27, 2021
    Show notes

    How to Hire Great Contractors Aug 24, 2021
    Show notes

    Deciding who to hire for a project can be daunting and arduous. Often, you will need to sift through dozens of profiles, and even then, there's no guarantee that you will find a good fit for your project or your budget. Our guest today is an expert in his field and possesses a wealth of knowledge when it comes to hiring internationally. Hanson Cheng is a rapid skill acquisition expert, speaker, and multi-million dollar earner who helps CEOs optimize their time to ensure more freedom and flexibility, allowing them to spend more time on their vision and increase their earning power. In our conversation with Hanson, we discuss his tips for finding competent individuals on LinkedIn and how he approaches hiring individuals in non-western countries. We delve into artificial intelligence and how Hanson utilizes translation software when hiring people who aren't first language English speakers. Tuning in you'll hear about changes happening on the frontiers of machine learning and how that will affect content creation and plagiarism. Later Hanson shares why building relationships in your working life is so important and how a Reddit post landed him an interview with Entrepreneur Magazine. Join us for a fascinating conversation on what it means to hire internationally and how artificial intelligence will affect automation.


    Kevin Kruse Recap: Highlights from the Interview Aug 20, 2021
    Show notes

    In today's special recap episode, Rory and AJ revisit their conversation with entrepreneur and bestselling author, Kevin Kruse. They share their top three takeaways from their conversation and expand on the significance of Kevin's unique insights into the world of entrepreneurship, business, and tech. Listening in, you'll learn about the three primary business valuations, how a service-based business is valued differently from a subscription-based business, and why building a business you want to sell is no different from building a business you want to keep. We also interrogate the ubiquity of apps and discuss how to efficiently design your app for the highest chance of success. Our conversation with Kevin is a must-listen for any entrepreneur looking to take their business to the next level. For all this and much more, tune in today!


    How To Get a $10 Million Business Valuation Aug 17, 2021
    Show notes

    Our guest today is an accomplished figure, not only in the world of personal brands but also in entrepreneurial one. Kevin Kruse is a New York Times best-selling author of nine books and has built several businesses throughout his career. As an entrepreneur and executive, Kevin has a distinguished line of companies to his name, including being the Co-Founder of Connexa which was acquired by IBM. Today he is the Founder and CEO of LEADx, a fascinating AI-powered platform geared to helping companies scale leadership behaviors and employee engagement. In our conversation with Kevin, we ask him to share his entrepreneurial wisdom on how to leverage your personal brand in the current marketplace. He explains why those with a personal brand need to consider whether they want to hire employees or be a solo practitioner and why having employees adds considerable value to your company. Later we discuss why subscription-based models are valued at a higher rate than service-based models and how to leverage that for your personal brand. We delve into the earning potential of building an app for your personal brand as well as the real-world steps and challenges involved in getting an app off the ground. Join us today for a fascinating conversation on personal brands, entrepreneurship, app development, and much more!


    Scott McKain Recap: Highlights from the Interview Aug 13, 2021
    Show notes

    In today's special recap episode, Rory revisits his conversation with Scott McKain, one of the world's leading thinkers on what it means to be distinct. Tuning in you'll hear Rory share his top three takeaways from their conversation and elaborate on why being distinct as a brand is reliant on your unique perspective. Rory reflects on the fact that no one is loyal to 'generic' and discusses why it's necessary to do tough internal work in order to identify and refine the core ideas that inform your personal brand and business. Hear how Brand Builders Group is constructed to help entrepreneurs do meaningful internal work and why making a decision is the toughest part of taking action. For all this and much more, tune in today!


    Creating Distinction in Your Personal Brand Aug 10, 2021
    Show notes

    In today's episode, we speak with the leading expert on the concept of distinction in personal branding and business. Scott McKain is the author of ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Highest Level of Distinction which has been named as one of the Top 10 Business Books of the Year, he is a keynote speaker at events for top organizations and has the rare honor of being feature in both the Speakers Hall of Fame and the Sales and Marketing Hall of Fame. In our conversation with Scott, we dive straight into the concept of distinction and why it's so important for your personal brand. We hear Scott's breakdown of the four cornerstones of distinction: clarity, creativity, communication, and the customer experience focus. Scott places a particular emphasis on the concept of clarity and why it is in many ways the most difficult step since it involves identifying what makes you distinct and excluding potential business opportunities that do not fall within what makes your personal brand unique. Scott offers his advice and tips for finding your distinction and explains why we should all find out why people recommend us. Join us today for an edifying discussion on the concept of distinction and how to define it for your personal brand!


    Juliet Funt Recap: Highlights from the Interview Aug 06, 2021
    Show notes

    In today's special recap episode, Rory revisits his conversation with Juliet Funt, author of the new book A Minute to Think, and shares his top three takeaways from the interview. Rory breaks down key concepts from Juliet's book, such as why we all need more oxygen in our lives and why having whitespace on our calendars is essential. He reflects on the elegance of her writing and how the phrase "interlacing moments of thoughtfulness throughout your day" is such a profound lesson. Hear why it's important to ask yourself direct questions like "Where am I doing high quantity, low-value work" and "Am I comfortable being quiet?". Join us today as we discuss some of the incredible work Juliet has been doing, as well as how to listen to your own wisdom, and much more!


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