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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    How to Sell 10 Million Books Jun 29, 2021
    Show notes

    What are the factors that determine whether a nonfiction business book will be a bestseller? In today's episode, we get together with a highly knowledgeable and accomplished figure in the world of publishing to find the answers to this question. Tom Rath is the author of several bestselling books, including StrengthsFinder 2.0, which happens to be one of the bestselling nonfiction books on Amazon. He has sold over 10 million copies of his various books over the years and is a senior scientist and advisor to Gallup, where he previously spent 13 years leading the organization's work on employee engagement, strengths, and wellbeing. Tuning in, listeners will hear what Tom has learned from his years in publishing and what characteristics have helped make his books so successful. Find out why giving your readers something tangible to do can be a good predictor for the success of a book and why it's good to base your book on one or a few central ideas. We hear from Tom about his primary goals when tackling a new writing project and how COVID-19 affected the release of his book, It's Not About You: A Brief Guide to a Meaningful Life. As we wrap up, Tom shares what has kept him humble and grounded, despite his success in business and publishing. For all this and more, join us today!


    Pete Wilson Recap: Highlights from the Interview Jun 25, 2021
    Show notes

    On today's special recap episode, Rory and AJ get together to discuss their interview with their former pastor, Pete Wilson. We hear from AJ about why she is so passionate about the concept of reinvention and why she believes that we are all in a constant state of reinvention in some area of our lives. She shares how a behind-the-scenes conversation with Pete gave her an insight into how he sees himself and his accomplishments, versus how other people see him, and how we can all benefit from seeing ourselves through the eyes of others. Rory unpacks the beauty of a blank slate and why we are never truly starting over since we all have a past set of skills that we can realign to serve our current purpose. For all this and more, tune in today!


    4 Keys to Reinventing Your Career and Your Personal Brand Jun 22, 2021
    Show notes

    In today's episode, AJ and Rory get together with their former pastor Pete Wilson to discuss the topic of reinvention, especially when one considers the amount of upheaval that has been caused by the COVID 19 pandemic. Pete is the best-selling author of Plan B: What to Do When God Doesn't Show Up the Way You Thought He Would, which he wrote after undergoing his own reinvention several years ago when he drastically altered his life by leaving his successful career in ministry. In 2019 he established Good Vibes Management, an organization that, among other things, pairs up high profile individuals with ethical corporate brands, giving new purpose to their celebrity platforms. He also hosts a podcast, Good Talk with his wife, where they inspire people to be healthier, happier, and more purpose-driven versions of themselves. In our conversation, Pete shares what he learned from his reinvention and how interviewing others informed his viewpoint. He discusses the important role that gratitude and humility have to play when adjusting your mindset for reinvention and why you must reevaluate your definition of success. Join us today for an eye-opening discussion on the challenges and potential that lies in reinvention and much more!


    Kim Scott Recap: Highlights from the Interview Jun 18, 2021
    Show notes

    In today's special recap episode, Rory revisits his conversation with Kim Scott, author of Radical Candor and most recently Just Work. Rory reflects on their conversation and how its lessons extend far beyond applications to one's personal brand. Rory shares his top three takeaways from their conversation, the most fundamental of which is the idea that discrimination exists on a continuum, with Kim categorizing its different forms in the workplace as bias, prejudice, and bullying. Rory also reflects on his desire to receive criticism with more humility and less defensiveness and how to apply the important lesson that it's one's impact that matters, not one's intention. For all this and more, tune in today for an informative and thought-provoking recap!


    How to Develop Stronger Social Justice Sensitivity With Kim Scott Jun 15, 2021
    Show notes

    Most of us aspire to behave in a manner that is ethical, fair, and just, but our efforts are often undermined by unconscious biases, and without outside interventions, we may never take the necessary steps to change these unintended habits. In today's episode we sit down with Kim Scott to talk about her new book Just Work: Get Sh*t Done, Fast & Fair. Some listeners may recognize her as the New York Times bestselling author of Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity. Kim has spent many years working as a high-profile CEO coach, doing in-depth work at Dropbox, Qualtrics, and Twitter to name a few. She was also involved with AdSense at Google, is a member of the faculty at Apple University, and has worked directly for Sheryl Sandberg. In our conversation with Kim, we talk about what she learned from writing Radical Candor and how she applied those lessons to her latest book Just Work. Kim breaks down the three revelations she experienced after getting feedback from a colleague, the most striking of which was that Radical Candor did not address how much more difficult it is to apply its lessons if you are a woman and especially if you are a woman of color. She explains why she felt it urgent and necessary to delineate the distinctions between bias, prejudice, and bullying in Just Work, and how she recommends using 'bias interrupters' to facilitate a more just and equitable workplace. Later we discuss how influencers can become more aware of their biases when using social media and how to respond reasonably to criticism and feedback by taking the time to step away and calm down when our fight or flight response gets triggered. We had a fascinating conversation with Kim and we're sure that you will find it every bit as informative and stimulating as we did! Tune in today for all this and more!


    Mark Divine: Highlights from the Interview Jun 11, 2021
    Show notes

    On today's special recap episode, Rory revisits his interview with Mark Divine, a Navy SEALs commander, and New York Times and Wall Street Journal bestselling author. Rory shares his top three takeaways from speaking with Mark about his lessons on cultivating an Unbeatable Mind. Rory dives right into box breathing, a method that Mark uses with his operatives before going into battle as a way to center themselves and calm their nervous systems. Rory reflects on the fact that this can be applied to many situations, including giving a presentation or media interview. Other takeaways include the phrase, "No plan survives contact with the enemy," and how to incorporate that attitude into your mindset, as well as how to have a productive relationship with your thoughts. Join us today for this reflective recap on how to cultivate an Unbeatable Mind!


    How Personal Brands can Create an Unbeatable Mind Jun 08, 2021
    Show notes

    No plan survives contact with the enemy, which is why you need to be ready for anything. In today's episode of the Influential Personal Brand Podcast, we speak with Mark Divine. Mark is an exceptional individual who has achieved excellence in an astonishingly diverse range of areas. He holds an MBA from NYU, is a New York Times and Wall Street Journal bestselling author, while also having a long and established career as a Navy SEALs commander. He is also a high-profile public speaker and was recently part of a Tony Robbins event. In addition, Mark has an enduring relationship with martial arts, meditation, mindfulness, and ancient yoga practices, which are integral to his leadership style and having what he calls an Unbeatable Mind. In our conversation, Mark almost immediately dives into the intricacies of his zen training and how he has utilized it over the years to train and lead his Navy SEALs teams to incredible effect. He repeatedly emphasizes the importance of an inner meditative practice for leaders in a world that is facing ever-increasing environmental damage due to self-serving human interests and how one can go about fostering a mindfulness practice. Listeners will hear Mark share his insights on the conflict of flow and why the ego isn't something to be feared, as well as how to apply these lessons as a leader. Join us today for deep dive into mindful leadership, the nature of fear, and how it all comes together. You won't want to miss this!


    Todd Henry: Highlights from the Interview Jun 04, 2021
    Show notes

    We had such an amazing conversation with Todd Henry in our last episode, and today we will be looking at the biggest takeaways from it! Todd's work is all about accessing creativity and using our energy and strengths to make an impact. Todd talked about how creativity is more about problem-solving than anything else, and this can be applied to so many different areas of our lives. Wherever you look, in your personal, professional, and family life, there are problems to solve, and creativity can be applied to these situations! The next big takeaway from Todd was how he defines art: for Todd, art's central component is its expression of value. This means that no matter what you are creating if you are expressing your values through it, you can consider it your art! We believe that starting a business or brand is nothing other than an expression of values and the realization of your internal value system into the external world. Todd's point on where to start with building a personal brand and service is such a great piece of advice; he believes that our greatest strengths are most often the things that seem most obvious and negligible to us. So think about what seems almost too simple and straightforward to you and consider how it might just be your gift to the world! The last takeaway we wanted to underline was Todd's beautiful point about pursuing mastery of a craft instead of chasing stardom. This is a message we wholeheartedly believe in and can be the key to success, longevity, and lasting impact!


    Accessing Your Creativity Jun 01, 2021
    Show notes

    The ocean of creative work is not limited to processes that create art. Creativity is in so much of what we do as humans, and as our guest for today's show, Todd Henry explains, creativity is essentially problem-solving. Todd is the host of the Accidental Creative Podcast, which has over 10 million downloads! He is a leading thinker on the topics of creativity, leadership, passion, and bringing out your everyday brilliance. He has written five books, with the most recent being The Motivation Code, and we get to hear a bit about some of the ideas that his amazing books contain. We also get to see why Todd sees himself as an arms dealer for the creative revolution, and his particular set of gifts for helping people access deeper parts of their creativity. In our conversation, we cover demystifying the journey of success, why we are the worst judges of our own work, and how leaders can foster more successfully creative spaces for their teams. So for all this and a whole lot more from Rory and Todd, be sure to join in today!


    Tom Ziglar: Highlights from the Interview May 28, 2021
    Show notes

    On today's special recap episode, Rory and AJ get together to discuss his interview with Tom Ziglar, son of the legendary Zig Ziglar. Rory and AJ each share their top three takeaways from the interview and unpack the nuances of each point. AJ reflects on an old Zig Ziglar quote that Tom brought up, namely "If you pursue a standard of living you will likely never have a better quality of life, but if you pursue a better quality of life the standard of living will always go up". They discuss how the words still ring true today and how it has made them evaluate their motivations. Both AJ and Rory were moved by Tom's wise insight that his skills are very different from those of his father and how that acceptance was able to allow him to embrace his own unique skills and strengths. Join us for a meditative recap on lessons from Tom Ziglar on what gives life meaning, how to be true to yourself, and much more!


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