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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    How to Create a Viral TedTalk with Jennifer Cohen Apr 20, 2021
    Show notes

    In today's episode of The Influential Personal Brand Podcast, Jennifer Cohen returns to talk about the runaway success of her TedTalk entitled 'The Secret to Getting Anything You Want in Life'. Jennifer is an entrepreneur, fitness authority and best-selling author of Strong Is the New Skinny and also hosts a podcast called 'Habits and Hustle'. In our conversation today we talk about Jennifer's experience on the TED Talk stage and how she got there. Hear anecdotes of everything that went wrong during her talk and how that may have contributed to the viral success of her video. Jennifer also unpacks the process during which Rory and his company helped distill her ideas into the impactful TED Talk that resulted from their work together. Listeners will also hear how the success of her TED Talk has affected her business and why giving actionable advice is so powerful. For all this and more, join us today!


    Jon Acuff Recap: Highlights from the Interview Apr 16, 2021
    Show notes

    The key distinction between overthinking and preparation is that preparation leads to action and overthinking leads to more thinking. In today's recap episode, we reflect on our top takeaways from our conversation with Jon Acuff, a brilliant speaker and bestselling author whose recent research has resulted in extensive knowledge on how what we think affects what we do. We devoted much of our conversation to successful self-talk for personal brands. Today, we further unpack the nature of negative self-talk and why our brains believe the thoughts we repeatedly feed it, even if they aren't true. Later, we discuss why what you believe about yourself affects how clients see you and how that affects your career. We also elaborate on how our brains are like computers and why it's important to consciously choose your thoughts to reprogram them. Join us today as we take deep dive into the impact of thoughts and how to change your habits for the better!


    Successful Self-Talk for Personal Brands with Jon Acuff Apr 13, 2021
    Show notes

    In this episode, we get together with Jon Acuff, New York Times Bestselling Author of seven books. Jon is an incredible speaker and speaks for big companies such as Fedex, Nissan, and Chick-fil-A. His last book was a number one Wall Street Journal bestseller called Finish: Give Yourself the Gift of Done. During our conversation, Jon shares all about the research he has been doing lately for his new book, Soundtracks — finding the solution to overthinking and specifically some of the mindsets issues that need to be resolved to really build and grow and become an influential personal brand. We also dive into some of the biggest evolutions that Jon has undergone in his mindsets to rewrite the negative soundtracks that were holding him back. Stay tuned to today's episode as we unpack Jon's top strategies for building a successful personal brand!


    Honorée Corder Recap: Highlights from the Interview Apr 09, 2021
    Show notes

    In today's special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares a debrief and summary of his most recent interview with Honorée Corder. You'll hear some of the key lessons to be learned from that episode, namely the fact that launching a book is not just launching a book, it's launching a business. There are so many aspects to it, and a book outline is not just a "how to" for writing a book, but a business proposal too! Listen in as Rory shares three quick takeaways from the Honorée Corder episode as it relates to book launches. Enjoy!


    How to Produce and Promote Your Self Published Book with Honorée Corder Apr 06, 2021
    Show notes

    Writing and getting books published, distributed, and marketed properly is one of the biggest pain points that many listeners have. Over the years, your host, Rory Vaden has had the opportunity to interface with a number of people with superpowers in the writing and publishing space and, in this episode, he introduces you to one of them. Today's guest is Honorée Corder, strategic book coach, publishing specialist, and co-creator of The Miracle Morning book series with Hal Elrod. She specifically caters to those who wish to self-publish and maintain ownership and rights of their work, and has written over 50 books herself. Tuning in, you'll hear her advice for getting past that first blank page, the importance of being accessible to your readers, and some strategies to use when you are launching your book, as well as the value of learning from the experience of an established author. Honorée believes that the best tool you'll ever have for your business or personal brand is a book with your name on the cover, so make sure to tune in today to learn more!


    David Horsager Recap: Highlights from the Interview Apr 02, 2021
    Show notes

    What are you focused on that is truly unique? And what can you do so deeply in your subject matter that no one else can compete with you? Today we recap our interview with David Horsager, a thought leader who is so cemented in his niche that his brand is synonymous with his specialty: building trust in businesses. Our first takeaway relates to how you can create brand clout and credibility by being research-driven. We then dive into how David uses gratitude to differentiate himself. After talking about the benefits of providing unique perspectives and of being the first in your space, we unpack David's advice on getting speaking engagements. Later, we discuss how you can use your existing content to generate different revenue streams. As David has shown, it pays to be trustworthy. Tune in for our recap where we show you the how and the why of being a trusted leader.


    Building a Trusted Personal Brand with David Horsager Mar 30, 2021
    Show notes

    Most of us are trying to solve the wrong problem. As David Horsager explains in today's episode, trust is at the root of every business challenge. David should know. As the foremost expert on trust and CEO of the Trust Edge Leadership Institute, he's helped companies increase their revenue by improving their reputation. We open our conversation with David by exploring how he went from humble beginnings to becoming a world-renowned thought leader. He shares how he discovered his niche and why most issues in business relate to a lack of trust. After discussing why data-driven research is the backbone of trustworthy leadership, we look at the many benefits of being a reputable leader. David then chats about what he does to differentiate his brand before unpacking his business model. Later, we talk about his book and the bonuses that David is offering to the Influential Personal Brand Podcast community. This episode shows that without trust, people and businesses fail. Tune in to hear what you can do to build your trustworthiness.


    John Lee Dumas Recap: Highlights from the Interview Mar 26, 2021
    Show notes

    To find success, you don't always have to be the best in your niche. Sometimes all it takes is being the first in your niche. In this recap episode, we reflect on our top takeaways from our conversation with podcast grandmaster John Lee Dumas, someone who has built his brand by having the first-mover advantage. After chatting about the advantages of being the first person in your niche, we highlight John's lesson that consistently creating and putting yourself out there will lead to excellence. Or in his words, "focusing on quantity will guarantee quality." Later, we discuss how John's direct, honest, and personal marketing approach so effortlessly wins over his audiences. Join us to hear us unpack more of John's recipe for success.


    Launching a Powerful Podcast with John Lee Dumas Mar 23, 2021
    Show notes

    Discovering your one big idea and then making it a reality is the key to unlocking financial freedom and fulfillment. Today we speak with John Lee Dumas, the creator and host of Entrepreneurs on Fire, a podcast that's enjoyed over 100 million downloads. In our conversation with John, we explore what he did to find uncommon success while also unpacking his best lessons from interviewing over 3,000 of the world's top entrepreneurs. Early in this episode, John talks about the most important elements to building a thriving brand. After chatting about how he discovered his niche, he dives into why being the first in your niche is such an advantage. We then discuss when and why you should focus on quantity over quality and why excellence is often achieved from consistent work. Later, we talk about John's book and how it provides 17 core principles that are the foundations for entrepreneurial success. As John explains, there's a common path that anyone can follow to achieve their dreams. Tune in and learn how you can take your first step.


    Victoria Labalme Recap: Highlights from the Interview Mar 19, 2021
    Show notes

    Take creative risks. Often it's the only way to differentiate yourself and build a memorable brand. This simple message is a top takeaway from our interview with eminent speaker and business expert Victoria Labalme. Today we share our chief learnings from our conversation with her. After chatting about her book, Risk Forward, we unpack what it means to take creative risks. Reflecting on how artfulness entrepreneurship is, we explore why you need to balance having business processes and structure with a creative approach to your brand. Later, we look at why uncertainty is a good thing and how feeling comfortable at unclear points is key to innovating your brand. Join us to hear more about the profound impact of taking creative risks.


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