Wealthy and Well-Known Podcast

Latest Episodes:

Exactly What to Say To Sell High Dollar Offers with Phil M Jones Feb 09, 2021

Show notes

As you build your personal brand, it can feel uncomfortable to push your products. But you don't have to be the stereotypical slimy salesperson. Today we speak with global sales expert Phil M Jones about what you can do to become a persuasive and ethical salesperson that lands high dollar offers. Early in the episode, Phil discusses his approach to sales and why selling is about providing solutions to your customers. After highlighting the importance of listening to your clients, Phil offers insight into being a sales professional. As he explains, a key step is to shift your perspectives on success. He then unpacks how the best salespeople aim to achieve different levels of success and that sales isn't about winning or losing. Later, we talk about why sales is a teachable skill. Following this, we ask Phil about how he sells himself as a keynote speaker. His answers focus on the marketing tools that you can use to grow your brand. Phil's sales methods ensure that both you and your clients will feel good about each sale. Tune in to learn what to land valuable sales with confidence.

Eric Dahan Recap: Highlights from the Interview Feb 05, 2021

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By tapping into the appeal of word-of-mouth selling, influencer marketing has exploded onto the advertising scene. Today we recap our highlights from our interview with influencer marketing expert Eric Dahan, unpacking the key lessons that will help you land lucrative brand deals. Early in the episode, we explore how the emerging influencer marketing industry follows tried and tested formulas that companies use to get their brands in front of viewers. After talking about the impact that micro-influencers can have, we discuss the importance of patiently growing your audience instead of faking your follower count. We then dive into how you need to consider the laws of supply and demand when monetizing your brand. We touch on the pros and cons of niching down, how valuable your market is to companies, how data can help you approach brands, and why you should weigh up the strengths of competing influencers. Later, we look at why forging trust and delivering results is so crucial to building your brand partnerships. Influencer marketing is dominating social media advertising. Tune in for insights on signing big brand deals.

How to Get Bigger Brand Deals with Eric Dahan Feb 02, 2021

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Most big brands have developed a strategy to harness the power of influencer marketing. Today we speak with Open Influence CEO Eric Dahan about what you can do to land massive brand deals. After introducing Eric's work we dive into his role in sourcing influencers. Key insights include the importance of audience metrics like impression rates when attracting brands. We then ask Eric about how high influencer follower counts should be. His answer highlights the fact that advertisers care more about your impressions, click-through rates, and how you can drive their product than they do about your follower count. We also touch on Eric's process when reaching out to influencers, what content deals look like, and breakdowns on how influencers are paid. Later, we explore top mistakes that limit influencer success before Eric discusses the collaborative nature of influencer-advertiser relationships. Big brands need influencers to get their message in front of audiences. Tune in to hear how you can get in on the action.

Liz Bohannon Recap: Highlights from the Interview Jan 29, 2021

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Sseko Designs CEO Liz Forkin Bohannon knows the marketing secret that's used by billionaires like Elon Musk and Jeff Bezos; your personal brand is a tool to drive the profits of your business. Today we recap our incredible conversation with Liz, touching on this insight among many others. We open by reflecting on Liz's journey in becoming an entrepreneur as a way to help people. After talking about why many of the world's problems can be solved through job creation, we dive into how Liz has leveraged her personal brand to promote her company. As she explains, personal brands are given access to relationships, events, and resources that companies don't get. Later, we explore Liz's concept of pluck, the idea that beginners have advantages over established experts. We wrap up our discussion by highlighting the importance of overcoming your limiting beliefs. Tune in for more of our top takeaways from our interview with Liz Bohannon.

How Entrepreneurs Can Use Their Personal Brand to Grow Their Business with Liz Bohannon Jan 26, 2021

Show notes

As a strong personal brand, you're offered opportunities to engage with multiple audiences that your company has little to no access to. Today we speak with Liz Forkin Bohannon, CEO, and Founder of ethical fashion brand Sseko Designs, an entrepreneur who has used her personal brand to grow her business. Early in the episode, Liz shares her mission to scale her company and transition from being central to Sseko's operations to serving as the face of her company. A key theme in this episode, Liz discusses how business can change the world, along with how her company empowers women in east Africa. We then dive into specifics, with Liz providing an overview of Sseko's business strategy and how they use direct sales and network marketing to drive revenue. After exploring what you can do to grow your company through your personal brand, Liz talks about the virtues of "beginner's pluck." As insightful as our conversation is inspiring, tune in to hear how Liz built a mega-successful company by leveraging her personal brand.

Maggie Thurmon Recap: Highlights from the Interview Jan 22, 2021

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With the right message and a well-honed delivery, you have the power to create a media network that attracts six-figure brand deals. Today we recap our episode with Maggie Thurmon, a college freshman who has built a TikTok empire. For our first takeaway, we reflect on how you can use social media to earn revenue, with host Rory Vaden chatting about four top ways to monetize your content. We then highlight how Maggie found success through the huge amount of effort that she puts into her videos — each minute of video took three hours to craft. Later, we touch on Maggie's mature response to social media hate and how some viewers forget that online personalities are real people. Tune in for more insights on how you can make money from platforms like TikTok.

How To Get Millions of Followers on TikTok with Maggie Thurmon Jan 19, 2021

Show notes

While we usually interview the most successful of the old guard, today we speak with young mover and shaker Maggie Thurmon about how she gained three million TikTok followers and over 100 million likes in only one year. We open our conversation by exploring Maggie's start on TikTok and the early content goals she set for her channel. From concept creation to making the post, Maggie unpacks her process and provides insight into TikTok's technical details. After highlighting the massive amount of work that can go into a 60-second video, we discuss how Maggie connects with her audience through sincerity, capturing her relationship with her family, and by her focus on only posting positive content. We then touch on her approach to her product before diving into how she monetizes TikTok. She shares specifics on aligning with sponsoring brands and the earning potential of being a TikTok influencer. Later, she opens up about dealing with trolls and why experiencing hateful feedback is a part of being an online personality. Maggie has built a TikTok empire. Tune in to hear more about how she did it.

Cameron Herold Recap: Highlights from the Interview Jan 15, 2021

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Few business experts can boast such a high reputation among C-suite executives as Cameron Herold. Today we recap our previous episode with Cameron, unpacking insights that show why his reputation is so well earned. We open by exploring Cameron's 'ones and threes' concept — the idea that your revenue is a marker of how evolved your business is. As host Rory Vaden explains, you need next-level thinking and operating principles to move from 100,000 to 300,000 dollars in revenue. Overcoming new challenges is then needed to hit 1 million before you need to revamp your business to hit 3 million dollars. We then discuss why the best books are based not on good ideas but on meeting your client's needs. Linked to this, we dive into Cameron's strategy of finding an underserved audience and carving out your niche serving them. We wrap up our conversation by touching on the differences between uniqueness and differentiation and how they impact your brand. Tune in for more as we highlight our top lessons from Cameron Herold.

Four Lessons Personal Brands Need to Know to Go to Eight Figures with Cameron Herold Jan 12, 2021

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When building a company, you need to decide what type of equity is more important to you — having equity in the company or getting brand equity by having that company associated with your name. Today we speak with author and business growth expert Cameron Herold who built many successful companies before focusing on his personal brand. The Founder of the COO Alliance, Cameron joins us to share his secrets on turning a personal brand into an eight-figure business. After talking about his career highlights, we dive into the importance of attaching your name to your company so that your hard work goes recognized. From taking on speaking arrangements to appearing in press interviews, Cameron gives listeners his tips on becoming the face of your company. We discuss his journey in creating the COO Alliance, what his revenue funnel looks like, and where the true value of coaching lies. Cameron then opens up his playbook and reveals the four lessons that brands need to know to scale their business. Near the end of the episode, Cameron gives listeners advice on what fees to charge and we wrap up a rich conversation by reflecting on the future of personal branding. Few business leaders have helped grow as many companies and executives as Cameron Herold. Tune in to hear some of his top insights.

Chandler Bolt Recap: Highlights From the Interview Jan 08, 2021

Show notes

Your book has the power to change lives and bolster your brand. It's also the best business card that you'll ever need. Today we recap our conversation with Bolt Chandler, CEO of Self-Publishing School and publishing expert, highlighting our top takeaways on what writing a book can do for your business. We open by exploring how you can use your book to build your business before discussing how you can use your book to engage people on a more profound level. After looking at when you should consider authoring a work, we dive into the importance of ensuring that self-published books don't look self-published. We then touch on top factors to consider before publishing including self-publishing versus traditional publishing, how you're going to market your book, and how you can make it onto prestigious best-seller lists. For more insights into the world of publishing, be sure to tune in today!