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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Paula Faris Recap: Highlights from the Interview Sep 18, 2020
    Show notes

    It was so amazing to introduce our audience to Paula Faris in our last episode! What an amazing and inspiring person from the top-tier of her profession, and as you probably heard, she did not disappoint! We had a personal and practical conversation, with Paula sharing actionable methods that you can apply to your business today! There were three main gems that Rory highlights in this recap, messages that really emphasize what we are all about here at the Influential Personal Brand Podcast! Paula talked about the importance of being relaxed, a conversational and relatable energy on camera or in your audio recordings is what will keep an audience coming back to you. By embodying the desire to serve, you are able to sidestep the self-conscious feelings that get in the way so often!


    Get Your Foot in the Door and Kick it Down with Paula Faris Sep 15, 2020
    Show notes

    The skills necessary for television broadcasting and those needed in the online influencer and podcasting space have a great deal of overlap. With that in mind, we have invited the wonderful and inspiring Paula Faris onto the show today to share her wealth of experience and wisdom from a life hosting and broadcasting! Paula talks to us about taking initiative, making opportunities out of nothing, and the big moments in her career that led to progress. We also spend time on the subject of presentation with Paula sharing her thoughts on getting comfortable on camera, and how important research and homework are for professional hosting.


    Dan Miller Recap: Highlights from the Interview Sep 11, 2020
    Show notes

    It's easy to succumb to shiny object syndrome, especially when that trendy new thing promises to triple your revenue stream. In this recap episode, we share our top takeaways from our conversation with Dan Miller, whose mega-successful business model is based on consistency and not chasing quick cash injections. Host AJ shares our first highlight about creating products and content around the problems that your audience approaches you with. Reflecting on a key theme, we talk about how Dan resists the temptation to dive into every new thing and instead focus on building a consistent audience. We then discuss Dan's business model and how his coaching formed the foundation for his content. Following this, we unpack why Dan doesn't expect to make income from his books and how he sees his books as pillar content that he builds ancillary income streams around.


    One Core Message with Dan Miller Sep 08, 2020
    Show notes

    It's a revelatory moment — finding that one core message to build your business around. Today we speak with Dan Miller, a New York Times bestselling entrepreneur and the author of 48 Days to the Work You Love. A personal branding pioneer, Dan shares how he created his wildly successful business around his 48-Day concept. A concept that he developed while offering career coaching at Sunday church. We then talk about Dan's business model that ranges from offering one-on-one coaching and affiliate commissions to hosting events at his farm. Diving deeper into his subscription-based online community, Dan discusses what his community looks like, the services that he provides them, and how it provides a linear income while requiring very little of his time.


    Juliet Funt's Recap: Highlights from the Interview Sep 04, 2020
    Show notes

    Welcome to another special recap episode, where we'll do a debrief, recap, and summary of our most recent interview with Juliet Funt. In our previous episode with Juliet, we discussed the battle against reactive busyness through something called white space. Juliet is the CEO of WhiteSpace at Work and an expert in white space, which helps organizations retrieve their talented teams from beneath piles of crushing to-dos and relentless task assaults. In today's episode, we share our cliff notes from that interview, from making sure to work white space into every day to living the dream and setting up a flexible, virtual business and living on the road. We also share our main takeaways, which include writing a book at any stage of your career and the multiple ways in which we can be successful, as well as growing into your personal brand and doing things at your own pace. Tune in today to find out more!


    The Battle Against Reactive Busyness with Juliet Funt Sep 01, 2020
    Show notes

    As leaders, we often find ourselves in the trap of reactive busyness. Our time is under attack, from meetings, emails, and ever-present smartphones. But, if we want to get perspective and assess and enhance our business decisions, we need to take time to reflect. Time to daydream. Time to rest and recuperate. Juliet Funt is the CEO of WhiteSpace at Work, a very successful company that works with a lot of the Fortune 500, including some of the world's top brands, such as Nike, P&G, Wells Fargo, Hershey's and Hyatt. Juliet is an expert in something called white space, which helps organizations retrieve their talented teams from beneath piles of crushing to-dos and relentless task assaults. She has managed to build her business while living abroad with her family, living the dream of following her passion, creating an empire, and traveling the world at the same time.


    Jim Cumbee Recap: Highlights from the Interview Aug 28, 2020
    Show notes

    Welcome back to another recap episode! In our previous interview with Jim Cumbee, experienced business intermediary and President of Tennessee Valley Group, we spoke to him about making your business irresistible to buyers. He shared with us how a business is quantitatively valued using a metric called EBITDA, how you can increase your company's value, and why strong businesses don't always sell. In this recap, we go over our favorite takeaways from that interview, including building a business that operates without you, the dichotomy between selling a great business and wanting to keep it, recurring revenue, and applying these thought processes to purchasing rather than selling, as well as just having fun and making some money along the way, and the value of having an extensive contact base. Tune in today!


    Seven Principles To Make Your Company Irresistible with Jim Cumbee Aug 25, 2020
    Show notes

    No two businesses are alike and with so many unique elements adding to a company's success, business appraisal is more art than science. In today's episode, we talk about making your business irresistible to buyers with Jim Cumbee, a foremost expert on the subject and author of Home Run, A Pro's Guide To Selling Your Business. After introducing Jim, he discusses how a business is quantitatively valued using a metric called EBITDA. While EBITDA provides a good start, Jim emphasizes that smart buyers closely scrutinize the qualitative aspects of a business.


    Amanda Tress Recap: Highlights from the Interview Aug 21, 2020
    Show notes

    In a previous episode, we spoke to Amanda Tress about how she turned her personal brand into an eight-figure business using a brilliant micro-influencer strategy. Today we recap our key takeaways from our conversation with Amanda, starting with how you can be super successful and still run your business off of Google Sheets. Amanda's business shows us the importance of focusing on what counts and not needing to have every aspect of your business figured out. On the topic of focusing on what's important, we talk about how Amanda's story is a reminder that anything is possible as long as you provide people with something that they need. For our third takeaway, we dive into the concept of micro-influencers.


    Using Micro-Influencers to Earn $65 Million in Two Years with Amanda Tress Aug 18, 2020
    Show notes

    Word of mouth is still the most powerful marketing tool in the business. Today we speak with Amanda Tress, founder of FASTer Way to Fat Loss, whose micro-influencer and word-of-mouth campaign has grown her business at an astounding— it's made $65 million in two years. We open the conversation by talking about how Amanda started her program as a side-hustle with only 11 clients. She explains her business model and why not everyone can get certified as a FASTer Way to Fat Loss coach. A key takeaway, Amanda shares how she turned her customer force into her sales force by using her clients as affiliates and influencers.


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