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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Nick Onken Recap: Highlights from the Interview Jul 09, 2020
    Show notes

    In today's special episode, we reflect on our powerful interview with photographer extraordinaire, Nick Onken. Not only was he a great guest, but he also drove home important points that we sometimes overlook in our brand-building endeavors. Some of our main takeaways from the interview include the role that photography plays in connecting with people online, how elevated realism makes your pictures jump out, and the importance of having cohesive pictures and captions. Along with this, we consider other important points from the conversation, such as the malleability of your online identity and the power you have to create and re-create your digital self, why being human and vulnerable fosters connection, and strategically planning your photographs' emotions. Be sure to tune in today!


    Using Elevated Realism to Build the Visual Identity of Your Brand with Nick Onken Jul 07, 2020
    Show notes

    The visual identity of your brand is especially important in conveying your message, and photography plays a vital part in creating those visuals. Nick Onken is a world-renowned photographer, host of the NION Radio Podcast, and a creative entrepreneur devoted to inspiring the world to activate their creativity. His focus is around elevated realism, and in today's episode, we're going to talk about how the elevated realism that Nick creates relates to the visual identity of your brand. Nick shares his motives for conceptualizing, building, and directing creative shoots for his clients, and why a constant flow of energy is important to him while photographing his subjects. We discuss the importance of props, wardrobe, and location and how Nick creates visually stunning and authentic images from what could otherwise be cheesy ideas.


    John Ruhlin Recap: Highlights from the Interview Jul 02, 2020
    Show notes

    You don't need millions of followers to create millions of dollars. Instead, you can develop deep connections with a few clients. That's one of the key insights from our previous episode featuring John Ruhlin, an expert in client gifting. Today, AJ and Rory share their top three takeaways from the valuable conversation with John. We talk about our number one takeaway, the 'love bomb', which involves dropping a massive amount of love and attention on a select group of people. AJ and Rory experienced this first-hand when John threw a unique party at their home — and they're still talking about it years later. After highlighting the impact of providing extraordinary experiences for a few, instead of ordinary experiences for many, we talk about how investing in people is a long-term marketing strategy.


    Unlock Loyalty and Strengthen Your Network with John Ruhlin the Guru of Giftology Jun 30, 2020
    Show notes

    Relationships are the bedrock for most businesses. John Ruhlin, today's guest, is a speaker, author, and master of giftology, a marketing strategy that solidifies your relationships and builds stronger networks. There are few better pitches for the power of giving gifts than John's own journey. From Ohio farm boy to becoming the top performer for one of the world's most recognized brands — John's success has been propelled by the power of radical generosity. We discuss the ins-and-outs of giftology as a strategy that increases customer loyalty and referrals. John explains why the essence of gift-giving is about honoring relationships and why gifting should never be transactional.


    Kristen Giese Recap: Highlights from the Interview Jun 25, 2020
    Show notes

    Our recent interview with Kristin Giese did not fail to deliver several ah-ha takeaways that we are highlighting in this episode. Our conversation with her was all about getting booked on television, and, as you will hear from Kristin, you need to up the entertainment value rather than concerning yourself too much with the information. Because television is primarily about entertaining viewers with embellished stories and drama! That is not to say that you should be anyone other than yourself, however. Kristin talks about tapping into your "heightened authenticity" to strike the balance between being true to yourself while still giving the audience the fanfare they want. We also talk about what Kristin said about social media, viewing everybody as a meaningful connection, and doing your research before making a pitch.


    What It Takes to Make It On Television with Kristin Giese Jun 23, 2020
    Show notes

    Today's show is a rare occurrence because we're introducing you to someone who is neither a client nor someone from the industry that we know personally. Her name is Kristin Giese, and she cold pitched us to be on the podcast. We hear from at least four people every week who want to come on the show and we turn down most of them, but in this instance, a couple of factors played a role in us inviting Kristin on. She has outstanding results and her message is of direct relevance to our audience. She is a talent manager and executive producer who has worked with Miss USA, The Bachelor, The Bachelorette, The Real Housewives, and has sold TV shows to NBC, TLC, Bravo, and has made 79 bookings on The Oprah Winfrey Show. You get the picture. In this episode, Kristin gives listeners a glimpse into the world of television, focusing on what it takes to make it and have longevity in this medium.


    Angie Lee Recap: Highlights from the Interview Jun 22, 2020
    Show notes

    One of the most important points that jumped out from our recent conversation with Angie Lee was that it took her two and a half to three years to even get started and see traction in her business. If you are not willing to dedicate yourself to the mission of building your brand for at least five years, don't bother getting started at all, because this is a long game. And we don't mean this to be a discouraging fact but something that motivates you to keep going when it is tough.


    Going Pro with Digital Marketing with Angie Lee Jun 16, 2020
    Show notes

    Our guest on the show today says she was not cut-out for college. She hated every minute of it until she eventually dropped out and pursued her dream of merging her love for health and wellness with her then-new interest in digital marketing. Today, Angie Lee knows that this was the only path for her since she always knew she was a businesswoman rather than a dietician—which is what she studied for. Her podcast has millions of downloads and she has one of the best personal development events for female entrepreneurs called Pays to Be Brave. In this episode, she talks to listeners about hard work and consistency because there is no overnight success.


    Chris Harder Recap: Highlights from the Interview Jun 11, 2020
    Show notes

    For anyone who is into direct sales or is interested in exploring this option, the episode we had with Chris Harder is a must-listen. We speak to him about the benefits of this business model, and he shares how he and his wife have maintained direct sales as part of the income stream through the years, despite the many other sources of income they have. Chris talks about the difference between a personal brand and a media brand and how this distinction will help you to understand what you want to achieve with your podcast for example. We all tend to think that having many followers on social media is the key to success, but as you'll hear from Chris, you don't need a million followers to make a million bucks—sometimes you just need a thousand of the right followers.


    Getting Your Slice of the Personal Brand Pie with Chris Harder Jun 09, 2020
    Show notes

    Chris Harder, our guest on the show today, is generous and humble, and still invests loads of time into his personal development despite his entrepreneurial success. Rory met Chris at a high-level mastermind, programs that the latter not only teaches but also participates in and learns from as a self-proclaimed "self-development junkie". This is someone who has built a monster personal brand from the ground up and has done it right. His podcast is called For the Love of Money which is his biggest platform, and he has over a quarter of a million followers on Instagram.


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