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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Anton Gunn Recap: Highlights from the Interview Jun 08, 2020
    Show notes

    Welcome to another special recap edition of the podcast. Today on the show we are diving into our interview with Anton Gunn, a former senior advisor to President Barack Obama. Anton has a master's degree in social work from the University of South Carolina and is one of the most authoritative voices on socially conscious leadership. He is also the bestselling author of The Presidential Principles and an international speaker and consultant. During our interview, Anton shared some really useful and profound ideas that helped us personally process all that is going on through the lens of a strong leader, a black man, and a personal brand.


    Bonus Episode: Responding Versus Reacting to Injustice with Anton Gunn Jun 03, 2020
    Show notes

    Today we introduce our listeners to a good friend and client of ours who we look up to and whose work we respect deeply. He is Anton Gunn, a former senior advisor to President Barack Obama. Anton is one of the most authoritative voices on socially conscious leadership, with a master's degree in social work from the University of South Carolina. He is the bestselling author of The Presidential Principles and an international speaker and consultant who has worked with, among others, organizations such as Microsoft, Sodexo, and Boeing. In this special episode, we get his perspective on the right way to think about and approach the racial injustice crisis that has flared up in the US in recent weeks.


    Sazan and Stevie Hendrix Recap: Highlights from the Interview May 29, 2020
    Show notes

    Do you ever think you're too old to join Tik Tok? If we learned anything from our conversation with Sazan and Stevie Hendrix, it's that you're never too old to create fun and relatable content and that just being present is half the battle. Today, we bring you another special recap edition of the show, where AJ and Rory debrief and summarize Rory's recent interview with legendary influencers, Sazan and Stevie Hendrix. We spend the first few minutes of the episode just riffing about how cool and funny Sazan and Stevie are, but we get into our constructive takeaways eventually, we promise! For more on how the Hendrixes show up early, use SEO and hashtags to help viewers find them, recycle popular content, create a consistent presence, and evolve with their audience, make sure not to miss this recap episode. It's full of useful information from one of the most popular couples on social media. Tune in today!


    Truly Connecting with and Growing Your Social Media Audience with Sazan and Stevie Hendrix May 26, 2020
    Show notes

    We all have social media accounts, but do we know how to utilize them effectively to leverage our audience and grow our brand? Today's guests have a few ideas about how to truly connect with your audience, grow your following, and create relatable content. If you're already one of their millions of followers, you already know that Sazan and Stevie Hendrix are the coolest couples in social media. Together, they have built a loyal following on Instagram, YouTube, and even Tik Tok.


    Mike Johnson Recap: Highlights from the Interview May 21, 2020
    Show notes

    Welcome to this special reality TV recap edition of the show where AJ and Rory chat about their recent interview with Mike Johnson! One of the biggest takeaways for today is the idea of being yourself, and you'll hear about how Mike's authenticity on camera can teach brand builders so many lessons. Other big talking points from today's recap are how one platform can be used to catapult you into others, the connection between reach, results and reputation in the brand-building formula, and a whole bunch more! Tune in for some amazing pointers about the parallels between performing on TV and building a personal brand!


    Putting the 'Real' Back into Reality TV with Mike Johnson May 19, 2020
    Show notes

    Today's show is all about reality TV and the role that being vulnerable and authentic plays in building a personal brand, and who better to talk to about this than Mike Johnson? If you haven't heard of Mike yet, he is the man all of America has fallen in love with since his appearance on The Bachelorette and Bachelor in Paradise! What many people don't know about Mike is that he is actually an Air Force vet, but after he auditioned for The Bachelorette on a whim, he has since fallen into the personal brand-building game and is crushing it! We chat to Mike about the surprising pivot he made from the military into being a financial advisor, and what then gave him the idea to try out reality TV before becoming a celebrity and total heartthrob.


    Rick Steele Recap: Highlights from the Interview May 15, 2020
    Show notes

    When it comes to learning about paid ads using Google, it makes sense to listen to the man who spent 94 million dollars on it – Rick Steele! Our interview with him pretty much amounts to a course in digital marketing that somebody could charge for and today we recap its most valuable gems. The biggest takeaways are three key concepts that need to be understood to get digital marketing right: intent-based searches, retargeting, and optimizing your website using heat mapping. Rory prophesizes that these strategies will be as important to brand builders as they are to product vendors very shortly – indeed they're already being used – so tune in and get in on the gold rush before its too late!


    Getting to Grips with the Fundamentals of SEO with Rick Steele May 12, 2020
    Show notes

    Understanding SEO concepts like paid traffic acquisition and intent-based searches is easier than one might imagine, and if put to use properly, these digital marketing strategies can yield millions of dollars. Today's guest is Rick Steele, and he joins us on the show to speak about how his use of SEO strategies has enabled him to build multiple billion-dollar businesses. Rick is not just an incredibly masterful businessman though, he is also a celebrated philanthropist and ambassador of effective altruism who is organizing a movement of high net-worth business leaders, to bring them together to solve immediate humanitarian and environmental concerns. He is a bestselling author, has been featured on the Inc 500 list twice, was named Humanitarian of the Year by Harvard Business School, is listed amongst FastCompany's most innovative companies, and has been featured in Washington Post, Forbes, Entrepreneur, ESPN, Huffington Post, and Fox News. Amazingly, Rick is also a 13-time IRONMAN who has recently just completed seven marathons in seven consecutive days on seven continents! In our conversation with Rick, he talks about his early adoption of online, direct to consumer sales, and takes us through the entire process of finding a product to tweaking the way you market and sell it on your website.


    John O'Leary Recap: Highlights from the Interview May 07, 2020
    Show notes

    Our conversation with John O'Leary couldn't have happened at a more appropriate time. His philosophy of humility, love, and gratitude which we speak about in today's recap contains many lessons to apply in business but also in a personal capacity during this time where the world has reached a sudden halt. We talk about John's experiences with people that helped him and how he pays this forward by treating everybody with kindness, no matter their position in society, and how this fits into his immensely positive worldview but has also played a central role in his success. Tune in for some much-needed inspiration and make sure you catch the full length too.


    Gratitude with John O'Leary May 05, 2020
    Show notes

    We learn our biggest lessons during our hardest times and it is important to remember and be grateful for this as we embrace our trials by fire. Today on the show we discuss gratitude, humility, and life lessons with John O'Leary who went from getting third-degree burns on 80% of his body after a gas tank explosion accident at age nine to becoming one of the busiest professional speakers in the world. John is the best selling author of On Fire: The 7 Choices to Ignite a Radically Inspired Life, and has spoken to millions of people in over 2000 events across 50 states. John attempts to 'live in yes,' and he tells the story of how this attitude led him from his first few years of unpaid speaking gigs to arriving where he is today. Failure has a huge place in learning life's lessons, and John tells a beautiful story about his grandfather which acts as a reminder that we should not only not forget, but actively practice gratitude for the things we learn in our toughest moments.


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