Wealthy and Well-Known Podcast

Latest Episodes:

D'Arcry Benincosa Recap: Highlights from the Interview Apr 30, 2020

Show notes

If you've ever been curious about video courses, our full-length interview with D'Arcy Benincosa which today's episode acts as a recap of, is an absolute must. In today's debrief, we focus on the different strategies D'Arcy uses to promote, price, and create her online courses. We touch on what determines a course's value, using bonuses effectively, and how funnels can actually be really simple. Other big takeaways are how to prep an audience before launch, the value of doing webinars live, and building trust before launching a paid product. Tune in for this and a special bonus topic too, and catch the full-length to hear D'Arcy's great advice coupled with her amazingly charismatic and bubbly self!

Everything You Need to Know to Make Brilliant Online Courses with D'Arcy Benincosa Apr 28, 2020

Show notes

If you have a skill that you can teach, making online courses is an amazing way to add value to people's lives as well as bring in significant revenue. In today's show, we discuss the nuts and bolts of creating online courses with D'Arcy Benincosa, a hugely successful online course creator and one of the most sought after luxury destination wedding photographers in the world. We kick things off hearing about how D'Arcy forged a second career path out for herself so successfully. Her creative skills drew people to her work, but it was her gift for storytelling that made them want to learn from her. The law of reciprocity is huge in marketing and one of the big takeaways from today is how well the strategy of adding massive value to your audiences without charging them a cent works.

Mike Dillard Recap: Highlights from the Interview Apr 23, 2020

Show notes

Mike Dillard went from being an introverted direct sales worker to earning millions of dollars a year using smart marketing tactics and today we recap a few from our recent interview with him. He invented magnetic sponsoring which basically digitized marketing but more interestingly he convinced an initially disinterested audience that they needed his product. Key takeaways include Mike's use of copywriting to create this market for his product, how he disrupted the field of marketing by taking it digital, and a potentially less tapped AdSpend strategy too. Make sure you catch this one and hear all about how Mike took his uniqueness and applied it with amazing success to his winning businesses.

Putting A Stake Through The Sacred Cows of Your Industry with Mike Dillard Apr 21, 2020

Show notes

No matter what niche you are operating in, the value of zagging when others zig can't be overstated. Just be ready to make a few enemies amongst all the dollars you're making along the way though! We got a chance to speak about this and many other valuable concepts regarding building a personal brand and business with our amazing guest for today, Mike Dillard. Mike has grown and exited several successful companies, has over five million downloads on his podcast, and his followers and book sales count in the hundreds of thousands. Mike's main focus at present is helping entrepreneurs succeed, and he really teaches what he lives. In our conversation with Mike, he shares a wealth of expertise on topics ranging from the nitty-gritty of copywriting and digital marketing to high-level concepts of investing and managing a business.

Connie Podesta Recap: Highlights from the Interview Apr 16, 2020

Show notes

Getting up on stage and mastering your delivery is so important, but how do you know that what you said actually sunk in? This is one of the many key questions Connie Podesta posed during our interview with her and today we sit down to do a debrief of the best parts. We talk about how Connie has no grand backstory but rather sells herself by focusing on her will to transform the audience. Another major takeaway is the fact that she uses no slides, opting rather to give the impression of spontaneity which she uses to engage more directly. This is so admirable because it means she trusts and owns her expertise enough to manage any unexpected situations that may crop up as a result!

Deeper Audience Engagement through Unscripted Keynotes with Connie Podesta Apr 14, 2020

Show notes

Many of the best speakers use slides or a personal success story as tools to help them leave a lasting impression on audiences. However, there is a certain type of intimate chemistry enabled by a level playing field and a sense of spontaneity that this method fails to accomplish. Connie Podesta, our guest for today, falls into a more niched group of speakers, one that prefers to ditch the crutches and approach their keynotes as full-blown conversations. Connie is perhaps the queen of this method, and as a Hall of Fame speaker who has written seven books and worked with clients like Microsoft and Harley Davidson, her lengthy career stands as testimony to its effectiveness. In our conversation with Connie, we get into the nuts and bolts of the method of planned spontaneity she practices, where it came from, and how she teaches it to her students.

Jack Siney Recap: Highlights from the Interview Apr 09, 2020

Show notes

Amidst the stress and strain that COVID-19 has placed on businesses across the globe, we must remember that some companies are in fact, booming! With every challenge comes opportunity, and we have to learn to adjust our skillsets and services where necessary if we are to survive! One such way is tapping into resources that you may have not ordinarily considered, like selling your business to the government perhaps. When it comes to recession-proofing your business, this is certainly not the go-to consideration for most people. But what if we told you that maybe it should be?

A Special Edition on Selling to the Government with Jack Siney, GovSpend Apr 07, 2020

Show notes

While many businesses are suffering hugely at the moment, we can also think of this as a time that is begging for people to innovate, a time during which huge success can be found. Our guest for today, Jack Siney, joins us to talk about innovation in crisis, and he shares some unique content on the matter because he occupies an unusual corner of the market. Jack is the nation's leading expert on selling to the government, having completed over 1.5 billion dollars in government sales through GovSpend, a company he co-founded. GovSpend is a database that displays comprehensive lists of government purchase orders so that businesses whose products the Feds might be interested in can find relevant agencies and assess their competition. In our conversation with Jack, he gives listeners an idea of just how big the demand in the government is for a wide-ranging set of products, especially in the current climate.

John DiJulius Recap: Highlights from the Interview Apr 06, 2020

Show notes

In today's special recap edition of the Influential Personal Brand Podcast, we are diving into a debrief and summary of the biggest takeaways from our interview with John DiJulius. John is a successful entrepreneur and authority on world-class customer service. When John is not running the daily operations of both his businesses, he is also a keynote speaker, international customer experience consultant, and best selling author of four books. Our number one takeaway from John's episode is to practice what you preach. We are not teaching people ideas that we've learned, but rather principles that we've practiced. The second lesson is to make price irrelevant, and finally, learning how to operate under one message through multiple modalities. Stay tuned as we dive into these three concepts and how it applies to your business and brand building journey.

Dominating the Customer Service Vertical with John DiJulius Mar 31, 2020

Show notes

All businesses place some degree of value on customer service, but the few that take it to the next level create something very special in their clients: emotional equity. In their customers' eyes, these businesses are so good that the price they charge becomes irrelevant. Today's guest is John DiJulius, AKA the guy who dominates the customer service vertical, and he joins us to talk about how his consistent devotion to this one thing made him so successful. John has written all the main books about customer service, runs coaching masterminds on the topic, and provides his services to some of the best companies in the world as a consultant too. John tells the story of how he and his wife aimed to focus strongly on customer service with their fledgling company, John Robert's spa, and how this led to him getting asked to speak at events about his model thereafter.

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