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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Create Your Visual Identity in 30 Days with Nadine Hanafi Feb 14, 2023
    Show notes

    Most people assume that having an expensive-looking brand costs a lot of money. As you'll discover in today's episode, that isn't necessarily the case! Since 2013, Nadine Hanafi has helped everyone from Fortune 100 C-suite executives to bestselling authors to startup entrepreneurs share their brand message through inspired visual storytelling. After founding the award-winning design firm, We Are Visual and crafting eye-catching visuals for some of the most viral TED Talks on the internet, Nadine is now funneling all of her talent and expertise into her latest passion project: Digital Brand Kit. As the world's first turnkey branding system for personal brands, Digital Brand Kit offers you all the strategic design assets you need to create a beautiful, cohesive, and affordable brand identity that looks and feels like you. Today, you'll learn how Nadine can help you create your visual identity in just 30 days or less, some of the biggest mistakes that people make when embarking on this process (and how to avoid them,) as well as tips for hiring a designer and so much more. If you're struggling with crafting your brand's visual identity, this is an episode you won't want to miss!


    The Four Non-Negotiables for a Successful Virtual Event Feb 10, 2023
    Show notes

    The COVID-19 pandemic and subsequent lockdowns caused unprecedented disruptions in industries across the world. One of the first sectors to feel the impact was live events. Overnight, companies were being forced to either postpone their events indefinitely or cancel them altogether. In today's special recap episode, Rory revisits his conversation with Bari Baumgardner, Founder and Chief Strategist at SAGE Event Management, a company that managed to rapidly pivot to virtual live events shortly after the onset of the pandemic. Tuning in you'll hear Rory recap his top takeaways from their conversation, including a breakdown of the four non-negotiable rules that Bari follows for virtual events, why it's so effective at emulating the dynamics of an in-person event, and why Bari swears by her three-day event formula. For a brief recap and summary of this hugely informative conversation, make sure you tune in today!


    Running Profitable Virtual Events With Bari Baumgardner Feb 07, 2023
    Show notes

    When the COVID-19 pandemic struck, the world of live events was decimated, and global lockdowns left the industry scrambling to adapt. At the time SAGE event management was one of the first companies to pivot and offer virtual live events at a large scale. And, after rapidly organizing a massive virtual event for one of their top clients (the legendary Tony Robbins) it quickly led to them becoming a front-runner in the virtual industry. SAGE has also been one of Brand Builders Group's most trusted partners and has helped countless clients produce high-ticket offers and grow their platforms through virtual events. Joining us today to give a breakdown of their business, and how they adapted during the height of lockdown, is the wonderful Bari Baumgardner, Founder and Chief Strategist at SAGE event management. Bari unpacks how SAGE helps its clients, what sets them apart from other event production companies, and why they lead with strategy first. You'll hear a breakdown of the differences between virtual and live events, the technology they developed to facilitate these events, and how their model allows you to cater to both logical and emotional buyers. She also shares her advice on how to get started with virtual events using nothing more than a TV, a computer, and a Zoom account. We cover a lot of ground in this episode, so if you're interested in learning more about how to host live virtual events for high-ticket offers, then make sure you tune in today!


    How to Create an Environment You Thrive In Feb 03, 2023
    Show notes

    We kicked off our conversation with Lori Harder with a simple and powerful reminder: no matter where you are in life, you have a choice! During this episode, we share the highlights of our conversation with the incredibly inspiring guest. You'll hear an overview of the wisdom Lori shares with us, including taking stock environment and making the necessary changes, tweaking your approach to failure, and remembering that the fundamentals never get old. Listening in, you'll also get a glimpse of what Lori shared about her journey from having an unknown podcast, to growing into a household name. Find out what is key to moving from an information-based product, to a physical product, and get a taste of the do's and don'ts behind Lori's success. You can't afford to miss this episode!


    5 Simple Things You Can Do To Better Build Your Personal Brand With Lori Harder Jan 31, 2023
    Show notes

    How do you make a successful transition from one career, industry, or company to another? Today's guest is the true epitome of someone who has taken their reputation and all of their success and accomplishments, and turned it into so many different things during the course of their career! Lori Harder has built three seven-figure businesses and recently founded a new product line. She's the best-selling author of A Tribe Called Bliss and the host of the must-listen Earn Your Happy Podcast, which has over 46 million downloads. She's also a three-time world champion in the fitness industry, a cover model, and more! Lori has truly seen the ups and downs, and she is here to share hard-earned wisdom from her journey that you can learn from and implement today. If you are a person experiencing any sort of transition, this episode is for you.


    Finding Your Purpose in the Power of Service Jan 27, 2023
    Show notes

    The art of motivation can be tricky. And what drives us can change over time as we grow and our priorities shift. In today's episode, Rory revisits his conversation with Micheal Burt, founder and leading authority on the Prey Drive principle, Supercoach, and author of the new book Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success. Tuning in you'll hear Rory reflect on his conversation with Burt and how the source of his motivational drive has evolved throughout his life and career. He examines the role that family and faith have played in his evolution, and how he has come to be motivated by a sense of service. Rory also takes the time to unpack the misconceptions many of us have about happiness and how living a life of service can provide you with perpetual meaning. There is nothing quite as powerful as helping others. We hope you'll join us for this powerful rumination on motivation, meaning, and the immense joy of helping others!


    Activating Your Prey Drive with Micheal Burt Jan 24, 2023
    Show notes

    One of the key factors in whether or not you achieve success is your level of motivational drive. But what makes that drive so powerful in some people while others struggle to access it? Our guest today, Micheal Burt, is an expert in the art of motivation and has spent the better part of his career cultivating his unique approach to what he describes as competitive intelligence. His new book Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success is a comprehensive guide to finding your motivation and unlocking your inner potential. We talk with Micheal about how he got his start coaching basketball and what it taught him about fostering motivation within a team. He goes on to share the story of how he transitioned into becoming a speaker and coach while developing his trademark Prey Drive philosophy. Next, Micheal offers a fascinating breakdown of his Prey Drive philosophy and how anyone can access it by harnessing innate human emotions. He also explains how it can help any of us overcome complacency, one of the biggest obstacles to motivation. When it comes to the art of cultivating motivation, there are few people as knowledgeable as Micheal. If you want to flip the switch and achieve your most aspirational goals in 2023, then make sure you tune in to this episode filled with top-level insights from one of the best in the business!


    3 Things To Consider If You Want To Write A Book Jan 20, 2023
    Show notes

    If you have the desire to write a book or have written a book, there's a good chance that you are hoping to share a message that will help people. And while the first step to writing a successful book is creating a quality product, that is just one component of reaching your intended audience. If you want to reach the people who will benefit most from your message, then you need to have a plan in place. Today on the show, AJ revisits her conversation with Bob Wheatley and unpacks the three key things that you need to consider if you want to write a book. Whether you're an aspiring author or are about to publish your first book, today's episode is bound to give you fresh insight into the key elements that will determine the success of your book. Make sure you tune in to hear it all!


    Tips for the First-Time Author with Bob Wheatley Jan 17, 2023
    Show notes

    Writing your first book is a huge undertaking, and getting the right support on your journey can be the deciding factor in whether you achieve your goal, or not. Our guest today, Bob Wheatley, knows this better than anyone and after two and a half years of hard work and dedication is set to release his first book Our Hearts' Desire: How Our Stories Reveal the Thing We Want Most. In our conversation with Bob, we discuss how he first realized that he wanted to write a book and the key lesson he learned from the process. He provides a detailed breakdown of the publishing routes that aspiring authors can choose to pursue, the financial implications, and why he chose to use the hybrid publishing model. He goes on to explain how having a mentor helped him, and why he is so grateful to have learned from the mistakes of others. He also expands on how the skills he learned as a professional athlete helped him pitch up every day, and how to embrace the fact that your first draft won't be very good. Writing a book takes a tremendous amount of commitment, and while it requires many hours of working in solitude, the only way you'll deliver the best product possible is by enlisting the help of trusted friends, family, and mentors. If you feel like you have a message in you that you need to share with the world but don't know where to begin, then this episode is here to give you the tools you need to start your journey!


    3 Strategies that Helped Me Stop Drinking (Part 2) Jan 13, 2023
    Show notes

    Welcome to the second half of Rory's conversation on how he stopped drinking, and why he decided to make such a big change. In our previous episode, Rory broke down the seven reasons why he decided to quit alcohol and gave an overview of the strategies that helped him break old habits and take on new ones. During part two you'll hear Rory go into detail on how to rewrite your programming and replace your choices, and why this applies to anyone looking to make a change or create better habits. He breaks down how to implement these strategies and how each of them helped him successfully quit drinking. If you enjoyed part one and want to gain a deeper understanding of how to go about forming new habits, then make sure you tune in for part two!


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