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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    How Coaches Can Use Technology to Scale with Minal Mehta Mar 21, 2023
    Show notes

    There's a big difference between the skills required to be an exceptional coach and the expertise you need to create a thriving business. If you've ever felt overwhelmed by the technology side of building a coaching business, then this episode is for you! We sat down with Minal Mehta, CEO and Co-founder of AllTakes, to talk about her journey from employee to coach to entrepreneur, and how she became aware of the demand for an online tool that could serve the needs of coaches. AllTakes is a groundbreaking platform that is not only built specifically with coaches in mind but is also designed by an incredible individual who has spent many years working as an accomplished coach herself! Tuning in, you'll hear Minal share her insights on the current rise in coaching, what she has learned from her coaching career, and why she wanted to create a product that would streamline the technological components of being a coach. We also unpack what it takes to become an exceptional coach in a niche market before discussing how AllTakes is providing unique solutions for coaches who want to build meaningful connections and community. So if you're a coach looking to streamline your process — or if you're debating whether it's finally time to share what you've learned with the people who need your expertise most — then you'll definitely want to tune in for this one!


    How An App Helps You Build Community Mar 17, 2023
    Show notes

    Building and nurturing a community is an essential part of building a brand. In this episode, we recap our recent interview with AppIt Ventures CEO, Amanda Moriuchi, and share our most significant takeaways. Our conversation with Amanda was centered around how we can use technology (apps, specifically) to deepen relationships with and within our communities. This recap lists the benefits of having your own app, rather than relying solely on social media, as well as the three things you need to consider as you strategize community-building tactics. Tune in to discover the value of owning and consolidating engagement, and what it takes to create a deeper sense of community!


    How To Know When You Are Ready For An App with Amanda Moriuchi Mar 14, 2023
    Show notes

    Having an app allows for a more intimate engagement with your customers, but how do you know whether you're ready to take that step? Joining us today to break down the process of building, launching, growing, and monetizing an app is the CEO of Appit Ventures, Amanda Moriuchi. In this episode, Amanda shares insights into the growing mobile app trends, the sense of community tech facilitates, and the role of apps in creating intimate bonds amongst customers. We discuss the main revenue streams of applications, when it makes sense to monetize them, and how to calculate the price point for paid apps. Tune in to find out how to determine whether you need an app, and what it will take to create and maintain one while providing value to your community.


    15 Legal Strategies for Entrepreneurs to Reduce Taxes Mar 10, 2023
    Show notes

    Much of what we do here at Brand Builders Group and on this podcast is geared toward helping you grow your income, but there is more to being a successful business owner than just that! Today we are reflecting on our recent chat with Henry Yoshida and sharing 15 powerful tax-saving strategies. Our conversation with Henry was packed with amazing insight and useful tactics, and taxes only made up a portion of what he covered, so make sure to go back and listen to that episode if you have not already. These are all legitimate, legal, and ethical tax strategies that you can implement today if you want to save, and the crazy thing is that so many of these are not widely known about! It is important to remember that these strategies are applicable to the US, as tax laws differ across the world, but there is also a good possibility that if you live elsewhere, there may be a comparable rule that you could adhere to in order to save. So without further ado, let's get into the 15 ways you and your business can start saving today!


    Alternative Investment Vehicles for Entrepreneurs with Henry Yoshida Mar 07, 2023
    Show notes

    Today we are very excited to bring you a finance and investment focussed episode of the show, as we welcome the CEO and Co-Founder of Rocket Dollar, Henry Yoshida! Rocket Dollar is a fintech platform aimed at helping investors prepare smartly for retirement by offering private alternative investment options. Henry has been a CFP since he was 22, and spent 10 years at Merrill Lynch before the segue into building his own companies. He is also a licensed realtor, so he knows a thing or two about the important subject of investing in real estate! In our chat today, Henry shares some amazing wisdom and insight that will help any listener improve their understanding of self-directed IRAs, pension plans, and real estate purchases. He also unpacks why he chose to pursue building a fintech company, and how this work compares to his previous position as an active advisor. Tune in to hear it all!


    Sales Enablement for Beginners Mar 03, 2023
    Show notes

    A healthy relationship between marketing and sales is crucial. But how often does your sales and marketing team truly communicate, collaborate, brainstorm, or provide feedback? And how can you ensure they're working together in the sales enablement process without getting siloed off from one another? Today on the show, AJ answers these questions and more as she reflects on her conversation with Ben Rigsby on sales enablement and how to run a seamless marketing-to-sales pipeline. Tuning in, you'll hear AJ break down the most effective lead nurturing strategies (both online and offline), the importance of converting your social media followers into customers, and how to grow your email list by creating high-value offers. She also shares her tips for effective communication with customers and unpacks what it means to create lifetime value. To learn why the relationship between sales and marketing is like a marriage, how to put excellent sales enablement processes in place, and much more, be sure to tune in today!


    Business Automation: What You Need To Know so You Know What To Automate, With Ben Rigsby Feb 28, 2023
    Show notes

    If you're an entrepreneur or business owner, then you are no doubt aware of the challenges of running a seamless marketing-to-sales pipeline. But what do you do when your lead generation processes aren't resulting in sales, and your customer retention rates are continually dropping, no matter what you try? Joining us today to answer all these questions, and more, is Ben Rigsby, Co-founder and President of SnapShot Interactive, and President of ECOS. Throughout his career, Ben has helped countless clients create frictionless digital processes that elevate the client experience, and in today's episode, he shares his expertise with us! Tuning in you'll hear Ben provide a detailed breakdown of how to fix lead generation, speed up the sales process, and provide lifetime value for clients. He delves into the important relationship between marketing and sales, how to identify sales-qualified leads (SQL), and what you can do to foster synergy between your marketing and sales processes. We also discuss the power of CRM (Customer Relationship Management) tools like HubSpot, how to use them, the importance of innovation, and much more. If you want to create a digital infrastructure for a thriving sales and marketing process, but aren't sure where to start, then today's episode is for you!


    Developing a Mindset of Persistence Feb 24, 2023
    Show notes

    As an entrepreneur, on a mission-driven trajectory, only you can make the decision that you will not be stopped. You can't accept someone else's rejection as permanent and only you can decide that you are going to make it! We're back with another special recap edition of the Influential Personal Brand Podcast, where Rory does a debrief, recap, and summary of the most recent interview with Annie F Downs and provides listeners with three big takeaways. Annie dropped some very insightful nuggets in our interview including how to monetise podcasting, getting help before you can actually afford it, and the importance of having the resolve to not quit along your journey. Tune in now to hear more from Rory in this recap episode.


    How to Build a Bestselling Brand in the Christian Market with Annie F Downs Feb 21, 2023
    Show notes

    If you've been listening to the podcast for a while now, you'll know that your hosts from the Vaden Villa are hard-core, Bible-thumping, Jesus freaks, and one of the questions we've been wanting to answer is how you build a bestselling brand in the Christian market. Our guest today is a New York Times bestselling author and speaker that speaks all over the country doing sermons and Christian conferences, along with some business gigs every year. She is a teaching pastor at our church and also the host of an amazing podcast called That Sounds Fun. Annie also founded and co-owns a podcast network called the That Sounds Fun Network. In our conversation with Annie today we hear from her about the journey of her company, Downs Books Inc., and how she worked her way up from the beginning of her career by recognizing the doors that were opened for her and the opportunities that arose. She describes her transition from speaking to young teen girls to speaking to women and provides insight into how she utilized events that she was paid to do, in order to create opportunities that would allow her to do what she wanted to do. We then dive into how you can build your business in a Christian market before she breaks down the different types of things you can do as paid events and how to make money from your podcasts. For all this, and much more, don't miss out on today's episode. Tune in now!


    You Don't Need A Visual Identity To Build Your Personal Brand Feb 17, 2023
    Show notes

    Here at the Influential Brand Podcast, we believe that a personal brand is a formalization of what you want to be known for and who you want to be known by. It is not your visual identity. In this episode, we unpack why people incorrectly confuse their visual identities with their personal brands and get hung up on fonts and colors. We reflect on a past episode with Nadine Hanafi from Digital Brand Kit and break down some of the key tips we learned from her about how to create your visual identity and where to place your focus in the process. Tune in for key tips to consider when creating your visual identity while keeping your eye on the bigger picture of building your personal brand.


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