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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    How to Build a Credible Personal Brand with Dr. Mariel Buqué Apr 25, 2023
    Show notes

    Today's guest is a true expert in mental health and trauma recovery. Dr. Mariel Buqué is a Columbia-trained psychologist and author who has been featured across television and media platforms. She joins us today to tell the story of her rise from private practice to a personal brand with over 700 000 followers. Despite her concerns that building a social media presence would detract from her credibility as an expert, these platforms have helped Dr. Buqué to create visibility, leading to real-life opportunities in academic spaces. Join us to hear how she structures her content, the strategy behind growing her team, and plenty of tips to enhance your social media journey. Thanks for tuning in!


    What Is Imposter Syndrome and Do I Have It Apr 21, 2023
    Show notes

    After our incredible conversation with therapist and entrepreneur, Michelle Chalfant, we wanted to take a closer look at imposter syndrome and how it affects our lives. To start, we define what imposter syndrome is, how you can find out if you have it, where it comes from, and how it disrupts our lives. Then, we tackle some solutions for overcoming limiting beliefs including slowing down and taking control of your emotional health, adopting positive affirmations, and moving through life with desire and intention. If you feel like you are living as a fraud, then please tune in, this one is for you!


    How Believing In Yourself Can Grow Your Business with Michelle Chalfant Apr 18, 2023
    Show notes

    It is very easy to tell ourselves that we are not good enough, that we are not worthy, and that we don't deserve to have it all. And in business, self-doubt sticks out like a sore thumb and can deter would-be business partners from working with you. To help us rediscover our worth and to show us that we are indeed valuable, is therapist and entrepreneur, Michelle Chalfant. In our conversation, we get a sense of Michelle's professional background and how she became ingrained in multiple industries. Michelle explains what The Adult Chair podcast is all about, why she launched her coaching certification program, and what her timeline of success looks like. We also discuss the need for hard work, dedication, and persistence, what you can do to navigate low seasons, and how to foster self-worth and beat imposter syndrome. As we explore the recent explosion of the coaching industry, we encourage you to invest in yourself by taking part in Michelle's free Self-Worth Bundle course! We end this informative conversation with examples of how to find your why, how to always put your best foot forward, how to outsource correctly, and Michelle's five tenets for how to be an emotionally healthy adult. Enjoy!


    3 Hidden Traits of Successful People Apr 14, 2023
    Show notes

    Successful people usually have a mix of traits that are easy to spot and others that are not as evident but are just as important. What are those hidden traits of success? Welcome to the recap edition of the Influential Personal Brand Podcast as we debrief, recap, and summarize our insightful interview with Carey Nieuwhof to unpack the character traits of successful people. Hear why achieving success in your current circumstances paves the way for even more success, the crucial role that trust, collaboration, and building relationships play, and the power of not giving up on your dreams. Discover what you need to commit to, why existential aspects should not dictate your achievements, enduring short-term pain to acquire long-term success, and much more. To uncover the price of admission for ultimate success, tune in now!


    How Pastors Can Build Their Personal Brand with Carey Nieuwhof Apr 11, 2023
    Show notes

    What began as a hobby ended up turning Carey Nieuwhof into one of the most influential leadership speakers and authors in the world! Between 2012 and 2014, while Carey was pastoring at Connexus (the church he founded), he began blogging and podcasting casually. Today, his online content gets over 1.5 billion views a month and his podcast episodes have been downloaded over 27 million times. In this episode, Carey talks about the providential meeting that kick-started his speaking career, how he has gradually developed his personal brand over the years, and his approach to fulfilling his personal mission of serving leaders. From law school to seminary to the global stage, Carey's story exemplifies what life can look like when you listen to your calling!


    5 Things You Need to Know to Hit A Bestseller List Apr 07, 2023
    Show notes

    As an author, you are no doubt much more occupied with writing an exceptional book, than you are with selling it. And while not all authors are in the business of hitting bestseller lists, most publishers are. So if you're interested in working with a traditional publisher or publishing house, then you'll need to know what it takes to be featured on these lists and what your role will be in marketing your work. In today's recap episode, we delve into the many facets of this topic as AJ shares her thoughts on writing a bestseller while recounting her conversation with Esther Fedorkevich, Founder and CEO of The Fedd Agency, a literary agency that has helped more than 100 people hit the New York Times Bestseller list. You'll hear AJ provide an insightful breakdown of her top takeaways, like how to create excellent content that stands out from the rest, the benefits of allowing people to accompany you on your journey, and what it takes to implement a successful marketing strategy. To hear all of AJ's observations on writing, marketing, publishing, and more, be sure to tune in today!


    What Makes A New York Times Bestselling Book with Esther Fedorkevich Apr 04, 2023
    Show notes

    Not every author aspires to become a bestseller. But if your goal is to join the ranks of one of these coveted lists, such as the New York Times, then there are a few key things to know before you get started. Our guest today, Esther Fedorkevich, is uniquely qualified to share advice on this multifaceted topic. Not only is she the founder and CEO of her very own thriving literary agency, The Fedd Agency, but she has also helped over 100 authors hit the New York Times Bestseller list! Tuning in, you'll hear insights from Esther's years of experience as she unpacks what it takes to produce a bestseller, why it relies on more than just good writing, and how the decline of retail and the rise of social media has changed the way that people discover books and authors. In our conversation, Esther reflects on how her love of literature, people, marketing, and sales puts her in an excellent position to support writers, before detailing the important role she plays in helping authors and celebrities uncover the story that they are uniquely qualified to tell. We also discuss what authors need to know about marketing their books, identifying when it's time to enlist the help of a qualified sales team, and how to get books into the hands of readers, before revisiting an important reminder that the ultimate goal is not about selling copies, but changing lives. If you're interested in sharing your story with the world but are unsure of where to start, then you'll definitely want to hear all that Esther has to say!


    How to Build Recurring Revenue Mar 31, 2023
    Show notes

    In the previous episode, we spoke to John Meese about building massive membership sites. In this recap episode, we zone in on the key ways to build massive recurring revenue within the membership site model. We explain what recurring revenue is and why it matters, how it affects business valuation, and why we love it! In order to secure consistently recurring revenue, it's essential to generate new sales while retaining existing customers. Utilization equals retention and today, you'll find out how to increase the utilization of your offer, keeping the back door closed and the front door open. Tune in to find out how you can better serve your customers, and reduce risk and volatility within your business.


    How to Build Massive Membership Sites with John Meese Mar 28, 2023
    Show notes

    Membership sites are a great way to ensure continuous revenue and build a community. Today we are joined by membership site expert John Meese. John has helped people and brands build six to seven-figure membership sites, one of the most notable being Platform University which he managed to scale to the point of resale. He is also the author of the bestselling book, Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One), and in this episode, he fills us in on everything we need to know about building a membership site. We discuss ways to facilitate and nurture the community aspect of membership sites and leverage the urgency factor to encourage people to sign up. John shares the keys to membership retention and delivering a high-value membership site. Tune in to discover John's view on the free trial strategy, the infinite promise, and more! This episode will equip you to build a strong membership base of satisfied customers who continue to come back for more.


    Tips For Being a Better Coach Mar 24, 2023
    Show notes

    Today's episode is for all the coaches out there! Tune in for a series of quick and practical tips on how anyone can elevate their offerings as a coach. In this brief, but informative episode, AJ shares her top takeaways from her conversation with Minal Mehta, CEO and Co-founder of AllTakes, an online platform built specifically for coaches. You'll hear AJ break down the value of niching down as a coach and how to run an exceptional coaching business, before illustrating the top three ways that technology can elevate the coaching experience. For a series of powerful insights on coaching, technology, and more, be sure to tune in today!


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