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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Creating Superfans with Brittany Hodak Jul 04, 2023
    Show notes

    Did you know that creating superfans of your personal brand is the key to long-lasting success? Joining us today on the Influential Personal Brand Podcast is our friend, Brittany Hodak, to tell us all about her new book, Creating Superfans: How to Turn Your Customers into Lifelong Advocates. Brittany is a marketing and customer service expert, keynote speaker, and author. In this episode, she shares her definition of what a superfan is, what the ladder to 'superfandom' entails, and some of the mistakes most companies make. You'll also gain some insight into Brittany's game-changing CX system, the SUPER Model, and how you can use the tools she provides to create superfans and build a successful brand. All of these things are outlined in detail in her book and, if you stay tuned, she even offers us a special link to get the first four chapters for free! You won't want to miss out on this incredibly informative episode, so go ahead and hit play now.


    Simple Steps to Grow and Scale Jun 30, 2023
    Show notes

    If you are starting your coaching journey or you've been on it for a while, in this recap episode, we discuss our key takeaways from our interview with Andy Bailey on how to scale your coaching practice. We discuss the importance of understanding your motivation for scaling and the various costs involved, including financial, resource-related, time, and effort. You'll learn about why you should allow your practice to grow organically and in response to demand, the importance of gaining clarity on shaping your culture, and how to optimize your people acquisition process. We also talk about price setting, why you may need to raise your prices, and strategies to establish recurring revenue streams. Join us as we distill these invaluable lessons, empowering you to make informed decisions and chart a successful path toward scaling your coaching practice!


    Scaling Your Coaching Practice with Andy Bailey Jun 27, 2023
    Show notes

    If you are a coach, consultant, trainer, speaker, author, or expert who wants to scale your coaching practice, then this episode is for you! Andy Bailey is a renowned serial entrepreneur, speaker, and constant adventurer who has built two successful coaching businesses, Petra Coach and Boundless. Today he joins us to share insights from years of experience and breaks down the top three things he believes business owners need to do to grow and scale. You'll learn about nurturing personal growth within your team, mastering sales and marketing, and the importance of profitability. You'll also hear about Andy's own mistakes, gain valuable tips on how to hire and maintain top talent, and hear why you should probably raise your prices. Don't miss this opportunity to unlock the secrets to building and sustaining a thriving coaching business!


    How to Break Free from Being Busy Jun 23, 2023
    Show notes

    After our conversation with Dan Martell, in which he laid out his plan for buying back your time, we wanted to double down on this concept and underline some of the most important steps that you can take as an entrepreneur to escape the traps of busyness and overwhelm. Following on from the themes in our chat with Dan, Rory shares some of the complementary ideas from his second book, Procrastinate on Purpose, and how they relate to Dan's message. The power of time multiplication can make a world of difference to business owners and their success, and by tuning today you will hear about the three biggest concepts for moving the needle in the right direction. As always, mindset is a key component, and in order to behave like a multiplier, we need to think like one! So if you want to learn about escaping urgency, building systems, time arbitrage, hiring smartly, and the 10-80-10 rule, make sure to listen in with us!


    How to Build Your Own Media Production Team with Dan Martell Jun 20, 2023
    Show notes

    Today we welcome to the show angel investor, influencer, YouTuber, thought leader, bestselling author, and standout entrepreneur, Dan Martell! After founding, scaling, and exiting three tech companies in ten years, Dan dedicated himself to coaching work, publishing his book, Buy Back Your Time, and starting the SaaS Academy. Dan focuses his energy on working with SaaS founders to help them break through the limitations on their business growth and success, and in today's conversation we get to hear all about his central idea of maximizing time. Dan goes into his perspectives on media in the entrepreneurial sphere, delegating outcomes not tasks, and creating the right kind of feedback loops. We also hear from Dan about the importance of communication and the steps he has taken in his work to become a world-class communicator. So if you want some strong motivation from a massively successful coach and entrepreneur, press play now and hear it all!


    How To Get Your Brand Protected Jun 16, 2023
    Show notes

    In the context of so many recent changes in technology and business, entrepreneurs and brand leaders need to stay abreast of what keeps their companies and ideas safe. In this recap episode, AJ goes over the biggest lessons that Heather Pearce Campbell shared during our recent chat with her. The focus of the conversation with Heather was the legal steps that are vital for any business to take, and here, AJ covers a few of these that stood out. You can expect to hear some insight into intellectual property considerations, the different types of agreements and their legal requirements, and all about legal entity structure. So make sure to tune in and also listen to our full episode with Heather if you have not already!


    What You Need Legally To Protect Your Personal Brand with Heather Pearce Campbell Jun 13, 2023
    Show notes

    Some of our episodes are so foundational and important that they can apply to all of our listeners, no matter what niche of online business and personal brand building you occupy. Today's conversation about legal protection with the amazing Heather Pearce Campbell is one of these! Heather is a powerhouse attorney, legal coach, mother, and a whole lot more, and in this chat, we get to cover some of the most pressing issues that entrepreneurs need to be aware of. We talk about copyrights and trademarks, different types of agreements and contracts, and everything in between. As Heather points out, this is such a vital part of a business but is often neglected, which happens for a variety of reasons. So if you want to put your concerns to rest, or just brush up on where you should be focusing your energy, join us to hear Heather simplify the often complex legal side of your business.


    3 Elements of Mental Toughness Jun 09, 2023
    Show notes

    All of the most successful people in the world have cracked the 'mental toughness code' and today, we are recapping our chat with Todd Durkin, entrepreneur, speaker, and trainer, discussing the three elements of mental toughness. First, we delve into the three elements and explain how they lead to success. We then discuss how you can increase your discipline, why negative thoughts are dangerous, the place grief has and how it serves you, and so much more! To hear all this and even be introduced to Rory's brand-new concept, tune in now!


    Having a High-Performance Mindset with Todd Durkin Jun 06, 2023
    Show notes

    Do you want to recapture the mojo you have lost? We want you to do the work to get your mind right and today on the Influential Personal Brand Podcast, we are joined by the incredible personal trainer and high-performance expert Todd Durkin. Following a back injury and some life-changing realizations, Todd began working as a trainer, inspiring athletes to get their minds right. Tuning in, you'll hear about how Todd has overcome struggles, why you need to take time and listen to 'whispers', the importance of positive talk, and so much more! Todd even shares the secret to getting your mind right before explaining why you need someone to hold you accountable and support your goals. If you want to change your life and fix your mindset, this is the episode for you!


    Redefining Success Jun 02, 2023
    Show notes

    Success is difficult to define because it is a subjective and evolving concept influenced by individual values, changing circumstances, external factors, and the multifaceted nature of human life. It requires introspection, self-awareness, and an understanding of one's own priorities and values to arrive at a meaningful definition of success. In this recap episode, we review our interview with entrepreneur and best-selling author Ryan Blair and unpack what success looks like. AJ shares her definition of success and how it relates to time, confidence, and serving others. We discuss the power of being able to walk away, the freedom of time, and why continually paying it forward is vital. To discover the true definition of success, tune in now!


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