Wealthy and Well-Known Podcast

Latest Episodes:

Turning Your Story Into A Message with Damon West Aug 08, 2023

Show notes

In this episode, we explore the importance of turning your brand's story into a powerful message. We discuss how this process enables you to create emotional connections, stand out from competitors, build trust, engage your audience, and align with customer values. Join us as we dive into the incredible journey of Damon West, a renowned keynote speaker, and best-selling author. Damon's story of redemption, resilience, and determination has inspired countless individuals worldwide. During his time in prison, Damon experienced a life-changing conversation that sparked a spiritual awakening. This pivotal moment revealed his ability to transform his environment, much like a coffee bean changing under heat and pressure. With unwavering commitment, a program of recovery, and renewed faith, Damon emerged from over seven years in prison as a completely transformed individual. In our conversation, we delve into Damon's remarkable transition from a football player to a prison inmate and his path to becoming an author and speaker. Discover how he effectively spread his message to the world and how following his passion enabled him to turn his life around. Join us for an inspiring discussion that will leave you motivated to unleash the power of your own story.

The 5 Reasons Why Authors Miss Bestseller Lists Aug 04, 2023

Show notes

In our most recent episode, we spoke with Chicken Soup for the Soul trailblazer, Patty Aubery, about the successes and challenges of building the publishing industry's first billion-dollar brand. Today, we supplement that fascinating conversation with five of the most common reasons that authors miss bestseller lists. At Brand Builders Group, we've helped 14 different authors become New York Times or Wall Street Journal Best Sellers, so it's something that we know quite a lot about! Whether you're an aspiring author, an established writer looking to make every sale count, or an entrepreneur using the art of writing to gain more momentum in your career, we've got you covered. Be sure to tune in today for some key insights into the publishing world and practical advice for cracking the bestseller code. As you'll discover, there's a lot more to becoming a bestselling author than just selling a lot of books!

How Chicken Soup for the Soul sold 500 million books with Patty Aubery Aug 01, 2023

Show notes

There's no doubt that you've heard of Jack Canfield and the Chicken Soup for the Soul series, which has over 250 titles and has sold more than 500 million copies in 43 languages worldwide. Today, you'll hear from Patty Aubery, President of the Canfield Training Group, former secretary to Jack Canfield, and one of the people behind the biggest book brand in history. Join us as Patty offers some insight into the successes and challenges of building the publishing industry's first billion-dollar brand. We talk about how they did it, the role that promotional partnerships and licensing deals played, and what the Canfield Group is up to these days. As the author of the bestselling book and course, Permission Granted, Patty also shares her passion for business building, her desire to help people live life on their own terms, and how she helps speakers, authors, and coaches create the lives and businesses they've always wanted through her online programs, coaching, mentoring, and luxury retreats. If you're looking for inspiration to show up more authentically and go after your own dreams, this episode is full of incredible anecdotes and practical advice from someone who has done exactly that! For all this and so much more, be sure to tune in to this conversation with the one and only Patty Aubery.

How to Set Your Fees Jul 28, 2023

Show notes

If you are a speaker, consultant, coach, author, or any other type of content creator, you are probably the kind of person who is motivated by engaging in meaningful work. But that doesn't mean you shouldn't get paid well for what you do, because what you do is so valuable! We want to help you get to the point where you have the confidence to charge more, so in this episode, we run through an exercise where you get the opportunity to rank yourself (from non-existent at level 1 to crushing it at level 10!) according to the five categories that we believe should be the determinants of your fees. These five categories are credibility, content, delivery, marketing materials, and reach. Doing this exercise will help you understand which areas you need to work on so that you can charge more for your offerings!

How To Be Well Paid As A Coach with Mitch Matthews Jul 25, 2023

Show notes

If you're driven to help people thrive, you're already well on your way to success as a coach. The next step is setting your prices right and finding the clients who want to pay you what you are worth. Today's guest, Mitch Matthews, has been an informal "coach" for most of his life, so when he decided to make a career out of this passion, he was faced with the conundrum of how to charge for something he had been giving away for free for so long. In this episode, among many other insightful things, Mitch explains the journey that led him to where he is today, why the high prices that he charges for his coaching sessions are actually beneficial to his clients, some of the keys to being a great coach, and how to get to the point where you are charging the prices you should be (and feeling confident about it)!

What You Need to Know about Becoming a Bestselling Author Jul 21, 2023

Show notes

In this episode, we build on our recent episode with Nena Madonia, delving into the world of book deals, publishing, and bestseller lists. We share our expertise and proven strategies, as well as the secrets to becoming a bestselling author! If you're an author, you'll discover why it ultimately falls to you to sell your book and what truly moves the needle in order to do so! Tune in to learn the impact of offline relationships and the true goal of making a difference in readers' lives. Whether you're an aspiring or experienced author, this episode offers guidance in navigating the world of publishing and achieving your goals.

How to Get a Big Book Deal with Nena Madonia Oshman Jul 18, 2023

Show notes

Literary agents play an important role in bringing an author's words to life. They help authors to secure the book deals that they need to turn a simple concept into a lucrative accomplishment. Today we are joined by one of the most prolific literary agents in the business, Nena Madonia Oshman. In her 17 years as an agent, Nena has worked on over 500 titles, has assisted on more than 300 book deals, and has helped secure a whopping 5 million dollars in book advances! We are grateful to have someone of her notoriety on the show today as she shares the hidden secrets for getting a big book deal as a new author. Tuning in, you'll gain a better understanding of the relationship between an author and their agent, the factors involved in determining your publishing route, what publishers and agents are looking for when signing up authors, and why an author's passion for their work is non-negotiable. We explore the various challenges of publication and determine the derivative rights that a book could be turned into, before Nena shares some effective strategies for a successful book launch while offering up advice to new and prospective authors. Nena's wealth of knowledge cannot be matched and it's available to you here, for free! So, press play now.

How To Find Your People Jul 14, 2023

Show notes

Inspired by our conversation with Phil Treadwell, this episode centers on social media, human interaction, and how this relates to finding our people and building our personal brands. Tuning in, you'll hear about social media as a tool for business and why we need to question why our audiences go online and how they're using these platforms. AJ talks about what she learned from the book Find Your People by Jennie Allen, the importance of commonalities for forming natural connections, and how this plays out on social media. Tune in today to learn how to differentiate yourself from your competition by letting people get to know you.

How To Build Your Brand In the Mortgage and Real Estate Industry with Phil Treadwell Jul 11, 2023

Show notes

If you're wondering how you can use your personal brand to leverage and differentiate yourself to generate more leads when the market is challenging, this episode is for you! In this niche episode aimed at real estate developers, brokers, loan officers, or anyone in the mortgage and real estate industry, we are joined by Phil Treadwell to discuss how to build your brand and diversify your income stream. Phil is a mindset coach and a national speaker. He's the founder of the M1 Academy and the host of the Mortgage Marketing Expert podcast. In this discussion, we talk about the power of educational social media content, how to use it to solidify referrals, the platforms Phil recommends for maximum impact, how often to post, and how to strike the perfect balance between personal and business content. Phil also explains why having a website is essential and how to take online interactions offline for true success, before shedding light on how you can leverage your personal brand to diversify your income and revenue streams. For all this and more, tune in today!

Two Customer Service Secrets That Will Grow Your Sales Jul 07, 2023

Show notes

Today on the Influential Personal Brand Podcast, we are recapping our discussion with Brittany Hodak about creating superfans and sharing two revenue-growing customer service secrets with you! Be sure to tune in to hear all about why you want to have secret service, not customer service, how to anticipate your clients' needs, and so much more! Giving unexpected gifts at unexpected times tailored to your clients and being ahead of the needs of your clients will set you apart from everyone else and in this episode, we give you the keys to achieving both of these tricks. Find out why your clients' wins are your wins by pressing play now!