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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Having a Miracle Mentality with Tim Storey Oct 17, 2023
    Show notes

    Different, better, and more magical, whether due to faith or what is innately in you, our guest today wants to encourage you to step out into who you are supposed to be and open yourself up to the supernatural realm because it is wonderfully powerful. Today, we welcome to the podcast Tim Storey. Tim is an acclaimed culture-influencing thought leader, life strategist, author, speaker, and counselor. Known for his insight and coaching among high-profile individuals who find themselves in a place of personal recovery and discovery, he has been labeled as the Original Comeback Coach. And he is here today to talk about having a Miracle Mentality, which also happens to be the title of his new book! We dive into what it means to have a miracle mentality, how to manage expectations, and what that requires, and he shares his insights into how you can discern the voice of God in your life. We talk about aligning to your assignment, tapping into and accessing a miracle mindset, and then Tim shares the steps of a comeback. He's an example of someone who is unashamedly owning the gift and life that God has given him and wants to empower you to take on a miracle mindset, because, your mindset is ultimately yours to set. For all this, and so much more, don't miss out on this episode. Start listening now.


    How To Attract Your Top Customers | Tom Schwab Recap Episode Oct 13, 2023
    Show notes

    In the entrepreneurial community, there are plenty of conversations being had on the topic of other people's money, but when it comes to other people's platforms there is so much that is being left unexplored. For today's special recap episode, AJ revisits her phenomenal conversation with Tom Schwab to share her thoughts and elaborate on his most illuminating insights. She unpacks some of the top reasons why you should consider not taking other people's money, but instead, leverage their platforms and explains how this can help you attract your top customers when you can't afford expensive marketing strategies. You'll also learn why you don't need to be visible everywhere, how to connect with your clients, and why partnering with someone you have a trusted relationship with can be such a powerful catalyst. To learn more about the power of borrowed audiences and how to attract top customers, be sure to tune in for this informative recap!


    How Digital Marketing Could Be Destroying Your Business with Tom Schwab Oct 10, 2023
    Show notes

    These days there's so much pressure for your brand to be everywhere online. But what if digital marketing is actually harming your brand, rather than helping it? Joining us today to unpack this controversial topic is Tom Schwab, Chief Evangelist Officer and Founder of Interview Valet, a podcast interview marketing agency that helps thought leaders drive growth by leveraging select audiences on other platforms. Tom has a wealth of knowledge when it comes to sales and branding, having worked with over 700 leading brands to transform their content. We talk with Tom about the biggest misconceptions people have when it comes to marketing and sales, how to determine where you should be marketing online, and why you should be having quality conversations with your super-consumers. Our conversation also delves into the subject of podcasting, with Tom sharing his biggest tips, like how to go about choosing your guests, and what you can do to grow your audience by leveraging other people's platforms. If you're interested in taking your content to the next level and supercharging your marketing, then look no further than today's conversation with Tom Schwab!


    Turning a Book into a Big Business Oct 06, 2023
    Show notes

    We are back with a special recap of our interview with Scott Jeffrey Miller. What an inspirational story to hear, it's not about fame, it's not about notoriety, it's about impact. To be able to hear the journey of how they took Franklin Covey to become a $300 million public company, was truly amazing. Today we share three things, two that we 100% agree with and one that we don't. The first two are secrets imperative to growing your company, and principles we fully implement at Brand Builders and educate our clients on. If you're eager to discover insights on how to expand your company to $300 million, and why we disagree with Scott Jeffrey Miller on a particular point, then don't miss this episode! Tune in now.


    How to Build a $300 Million Training Company with Scott Jeffrey Miller Oct 03, 2023
    Show notes

    On our show today is Scott Jeffrey Miller, a twenty-five-year FranklinCovey associate, serving as the Chief Marketing Officer and Executive Vice President of thought leadership. He is the host of On Leadership With Scott Miller, the world's largest weekly leadership podcast, and CSuite Conversations with Scott Miller. Scott is also the co-founding partner at Gray+Miller, a speaking, literary, and talent agency. As you join the conversation, you'll hear from Scott about what led to his recruitment by Franklin Covey, his account of the transition of the company from being privately held to becoming publicly traded, and how the business model changed as a result of the acquisition. We also discuss the influence of a foundation built on successful books, Dr. Covey's humility, and his stepping out of the way, and Scott highlights pivotal marketing strategies and the mantra at Franklin Covey. To delve deeper into Scott's insights on the viability of embracing and integrating personal and corporate brands, and more on how to build a $300 million training company, make sure to listen in now.


    Use Your Existing Customer Base to Double Your Business | Nikki Nash Episode Recap Sep 29, 2023
    Show notes

    The interview with Nikki Nash was truly insightful, as she provided fantastic tips for doubling your business in 12-18 months, including 5 Must-Haves for 7-Figure business owners, so be sure to go back and check out our interview with Nikki. In this special recap episode, AJ takes us through three key concepts to take full advantage of your existing clients. To find out how you can grow your business by selling new programs and services to existing clients, focusing on retaining your current clients, and generating referrals from your existing client base, be sure to start listening now!


    Rethink Your Business Development Strategy to Grow Sales with Nikki Nash Sep 26, 2023
    Show notes

    If you are looking to grow your business, you do not want to miss this episode! Today, we dive into how you can double your business in the next 12-18 months, and we are excited to have Nikki Nash on the podcast. Nikki is the Hay House bestselling author of her new book Market Your Genius, and she's also the host of a top-rated podcast bearing the same name as her book, a renowned expert in crafting marketing strategies with a unique focus on empowering fast-growing coaching and online companies, and has a real specialty in helping drive sustainable growth. Today, we dive into the key things you should be doing to take advantage of your current and past clients, tips on having conversations early with your clients regarding their long-term retention trajectory, and unleashing the power of client referrals. Nikki then shares the 5 Top Must-Haves that 7-figure business owners must do to double their business. This episode is a golden opportunity if you're serious about expanding your business, so hit that play button now!


    7 Tips for Winning a Lawsuit Sep 22, 2023
    Show notes

    After an incredibly insightful conversation with Rebecca Zung about maintaining your integrity and finding practical resolutions while disengaging from a covert, overt, or malignant narcissist, we're excited to bring you this special recap episode. Today, we'll be discussing how you can position yourself for success in a lawsuit by following Rory's 7 Tips for Winning a Lawsuit. These insights have been distilled from the personal experiences and legal challenges that both Rory and AJ have encountered over the years. Tune in to uncover these valuable takeaways and ensure you're well-prepared for potential legal challenges.


    How to Negotiate with Narcissists with Rebecca Zung Sep 19, 2023
    Show notes

    If you tell a narcissist what you want, they will ensure you don't get it. Rebecca Zung is a negotiation expert specializing in the seemingly impossible task of negotiating with a narcissist. She is a top attorney with a huge personal brand, empowering people in tricky dynamics to strategically navigate the process of getting a fair deal. During today's conversation, she shares insights from her two published books, Negotiate Like You M.A.T.T.E.R. and Breaking Free, and offers a glimpse into her upcoming release, Slay the Bully. Our conversation is filled with valuable tips to maintain your integrity and find a reasonable solution as you dissolve your connection to a covert, overt, or malignant narcissist. Whether you are dealing with dissolving a personal relationship or negotiating the end of a business partnership, today's guest is here to tell you that there is a way to emerge with your peace intact. Tune in today to hear all this and more!


    3 Tips to Help You Uplevel Your Instagram Game | Chelsea Peitz Episode Recap Sep 15, 2023
    Show notes

    Your most important content is the conversations you are having while engaging on your social media platform. Welcome to the recap episode of our conversation with Chelsea Peitz, all about how you can uplevel your Instagram game. Today, we share three tips you can implement to help build your brand by using Instagram as your social media platform. You'll hear about how knowing how the algorithm works can reward your efforts on Instagram, then we dive into tactical tips to optimize your findability, and finally, we go through insightful tips to create engaging short-form video content! To hear more about the 3 tips to uplevel your Instagram game, tune in now.


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