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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Wealth Building Strategies For Entrepreneurs Dec 26, 2023
    Show notes

    One of our favorite things to do is speak with clients who have expertise relevant to the Influential Personal Brand community. In today's episode, we speak with Rob Luna, a distinguished wealth strategist and CEO of Real Talk Capital, about tax and financial strategies for personal brands. Rob's mission is to help people build, grow, protect, and enjoy their wealth. His experience and dedication to financial success make him a valuable resource for those seeking financial guidance and security. In this conversation, Rob unpacks the various strategies that personal brands can leverage to reduce their tax liability and secure a reliable source of future income. From retirement planning to fixed-income and dividend-paying stocks, we cover everything personal brands need to know! Rob explains the types of assets personal brands should focus on for long-term investment and how to supplement your income by buying other businesses. To gain insight into the range of financial products suitable for personal brands, why long-term investment is an indispensable part of your financial journey, vital steps to formulate an effective investment approach, and more, be sure to tune in and take charge of your financial future today with Rob Luna!


    What To Know If You Want To Be a Highly Paid Professional Speaker Dec 22, 2023
    Show notes

    There's more than one way to become a highly paid professional speaker. But what are the best paths to success? And how do you choose what's right for you? In today's special recap episode, AJ takes us through her top takeaways from her conversation with Shawn Hanks, CEO of Premiere Speakers Bureau. We find out about the three non-negotiables for becoming a highly paid professional speaker, before taking a closer look at how to hone your craft, the evergreen speaking categories you should be aware of for exponential growth, and how to tailor your niche content for a new category, empowering you to have substantial increases over time. AJ also covers why having an excellent video is crucial for speakers, how to go about creating a phenomenal reel out of your footage, what you need to include in your press kit, and a whole lot more. To hear all of AJ's insights on this fascinating topic, press play now!


    What You Should Know About Working with Speaker Bureaus with Shawn Hanks Dec 19, 2023
    Show notes

    Are you a talented speaker looking to advance your career, but unsure of how to take the next steps and scale up? Then look no further than today's conversation with Shawn Hanks, CEO of Premiere Speakers Bureau (PSB) – a company that has spent over 25 years successfully partnering leading speakers with satisfied clients. Tuning in, you'll hear Shawn unpack everything you need to know about the dynamics of working with bureaus, along with a host of practical tips for aspiring speakers. We explore the nuances of choosing your content as a speaker, what to consider when it comes to trending topics, and how you can tailor your content to suit the market. Our conversation also covers essential assets for speakers looking to land top gigs, including a detailed breakdown of what to consider when putting together a preview reel — like getting audience reaction shots — and how to tailor keynote descriptions for different industries. For a comprehensive overview of what speakers bureaus are all about, plus Shawn's actionable advice and top strategies, be sure to tune in today!


    Using Speed as a Competitive Advantage Dec 15, 2023
    Show notes

    There is a guiding principle for wealth accumulation and financial prosperity that says money loves speed. Take a moment to reflect on that. Money tends to grow faster when it's put to work quickly, and people are almost always willing to pay more for speedier results! Today, we expand on our recent episode with Jay Baer, titled 'The Time to Win with Jay Baer'. Join Rory as he shares his key takeaways from that conversation, including a powerful question to ask yourself to help you make more money, get more referrals, and become more well-known. Tuning in, you'll learn about the concept of the fast pass and why you should be making a time promise, especially one you can overdeliver on. For more insightful tips to help you make more money by using speed as a competitive advantage, don't miss this episode!


    The Time to Win with Jay Baer Dec 12, 2023
    Show notes

    Speed is an incredibly important factor in delivering products and services to your customers and it is often overlooked. Today on the Influential Personal Brand Podcast, Jay Baer joins us to discuss his new book, The Time to Win, the importance of finding the perfect time to deliver to your customers, and why that time is most likely faster than you think. Tuning in, you'll hear all about the premise of the book, how the pandemic inspired Jay to write it, why speed is as important as price, fast passes in business, and finding the perfect balance of speed. We delve into the relationship between responsiveness and respect before discussing the importance of under-promising and over-delivering. Finally, Jay tells us all about his work in the tequila space and where we can find out more. To hear all of this and so much more, press play now!


    Is This the Golden Age of Publishing? Dec 08, 2023
    Show notes

    Welcome to the recap of our conversation with the author and CEO of Copper Books, Allison Trowbridge about why an author is also an entrepreneur. In this episode, we discuss why this is the golden age of publishing, why it is easier than ever before for anyone to write a book, and more! We even delve into why being an author automatically makes you an entrepreneur before being reminded that writing a book is a calling. In the previous episode, Allison likened the three ways to publish a book to business moves, and today, we recap those. Finally, we talk about the importance of falling in love with the process, not just the highs. Thank you for listening!


    Be an Author Entrepreneur with Allison Trowbridge Dec 05, 2023
    Show notes

    Authors are entrepreneurs! If you are an author of any kind or if you aspire to write a book someday, then this is the episode for you! Today we are joined by the incredible Allison Trowbridge, author and entrepreneur, to discuss her book, her company, and so much more! Tuning in, you'll hear all about what made Allison want to write a book, what it's about, how she got her start in the world of books before she even started writing, and more! If you are ready to be an author and sell your story to other people then you also have to be ready to be an entrepreneur and in this episode, our guest highlights what her company, Copper Books, does to help aspiring authors achieve their dreams. She even shares two key insights aspiring authors need to know before telling us about her favorite book. Finally, Allison gives us some advice about following dreams. To hear all this and even get a discount code for Copper Books' Accelerator Course, press play now!


    The Secrets of Building an Amazing Affiliate Lead Generation Machine Dec 01, 2023
    Show notes

    Ever wonder about the secrets behind Brand Builders Group's success? Then don't miss out on this special recap episode stemming from our recent interview with Matt McWilliams. Today, Rory talks about the secrets to building an amazing affiliate lead generation machine, including what it means when we say affiliate marketing and the essentiality of overdelivering to the people who already trust you, and in you. Rory expands on their BBG for Free Program, how to kick-start your referral cycle, why affiliate marketing works, and so much more! Dive in and unlock the secrets to transforming your customer source into your sales powerhouse and discover practical strategies and insights that can elevate your business game. Enjoy!


    How To Get Affiliates To Promote Your Product with Matt McWilliams Nov 28, 2023
    Show notes

    Building a business is not as valuable as building a reputation, and there are few better ways of carrying your business' reputation forward than by implementing an affiliate program. Affiliate marketing uses third-party affiliates to market and promote your products, and you only pay them once a sale has been made. So today, we've asked the affiliate guy himself, Matt McWilliams, to join us and explain why every business needs to have its own affiliate program. We discuss how to know when the time is right for your company to start sourcing affiliates, how the programs work and the money behind them, why it helps to be an affiliate first, and how to find affiliates for your business or become one yourself. As a bonus, we explore the software behind affiliate marketing programs and why the space makes room for multiple technologies, and Matt details everything that you can find in the affiliate marketing guide that he has made available for all our loyal listeners!


    How to Get Better Outputs Using ChatGpt Nov 24, 2023
    Show notes

    As we recap the inspirational conversation that we had with Elevate and Scale's Kyle Stout, we decided to hone in on how to get the best outputs from using ChatGPT. The most important thing to understand is that you need to train ChatGPT in order for it to give you the best results on a consistent basis. That means honing your inputs until ChatGPT understands your personal brand and being as specific and detailed as possible for optimal results.


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