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    Business

    Wealthy and Well-Known Podcast

    Welcome to The Wealthy and Well-Known Podcast — hosted by Rory Vaden and AJ Vaden, co-founders of Brand Builders Group.

    This is the show for mission-driven messengers who want to build reputation and revenue at the same time. Whether you’re launching a book, scaling a business, or trying to become a recognized expert in your space, you’ll learn how to craft a Monetized Personal Brand™ that drives massive impact.

    Each episode features real coaching, case studies from our 1-on-1 clients, and insider strategies from 8-figure entrepreneurs, viral speakers, New York Times bestselling authors, and trusted BBG partners. You’ll hear directly from the minds behind some of today’s most influential personal brands.

    Subscribe and turn on notifications — because your message matters, and the world needs to know your name.

    Advertise

    Copyright: Copyright © 2021 - Brand Builders Group

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    Latest Episodes:
    Become A Better Copywriter with AI with Kyle Stout Nov 21, 2023
    Show notes

    There are many fears surrounding AI and its recent evolution. While many of these are valid, some are not, and many people are forgetting about the undeniable benefits of using AI in business. Joining us today is Kyle Scout, the Founder of Elevate Scale, a company that helps e-commerce brands maximize their revenue with SMS and email marketing. The first half of our conversation with Kyle is all about using AI for content generation, as we explore how he learned to use AI efficiently and effectively, what he thinks about using AI as a copywriter, how to generate the perfect prompt, the ups and downs of using AI to generate content, and how AI affects the copywriting market. Then, we dive deeper into email marketing as Kyle explains its importance, how to maximize the benefits of email marketing, how sales price influences email copy, and some of the biggest mistakes that businesses make when it comes to email marketing. All-in-all, AI can help us be more efficient and effective in everything we do, including helping to generate the perfect email for your list of loyal customers.


    3 Secrets to Getting Publicity Nov 17, 2023
    Show notes

    Today on the Influential Personal Brand Podcast, we are recapping our discussion with Paige Dungan and highlighting three secrets to gaining publicity. Tuning in, you'll hear all about the importance of connecting your expertise to the news cycle, the two ways you can 'become the media', the importance of having a relationship engine, and why the media needs you just as much as you need them! We even delve into the biggest publicity secret of all, the principle of the relationship switchboard. Finally, we are reminded to give, give, give, and do our part to make the world a better place. To hear all this and so much more, press play now!


    How to Get Publicity for Your Book Launch with Paige Dungan Nov 14, 2023
    Show notes

    The media doesn't care about your book until you have proven yourself as an expert! The incredible PR guru, Paige Dungan, joins us today on the Influential Personal Brand Podcast to discuss publicity for book launches. Tuning in, you'll hear all about what authors need to know about getting media attention for their books, how to build a relationship with the media, knowing your target audience, and the biggest mistakes authors make in PR for their books. We discuss how TV and podcasting can bring you great publicity for your book before delving into the ways you can get a great national TV hit for your book launch. Finally, Paige reminds us not to give up on our book launch pitches while respecting those we are pitching to. You don't want to miss this one so press play now!


    Building Your Consulting Practice by Positioning Your Expertise Nov 10, 2023
    Show notes

    In the previous episode, we spoke to author and speaker, David Baker, about the steps to positioning yourself as an expert in your field. Using the insights gained from our conversation with David, in this recap episode, we unpack the steps to building your consulting practice by leveraging your expertise. We delve into the concept of expertise, how to avoid being a generalist, and why you should narrow your focus. We uncover what it means to be a true expert in your field and why this distinction can be a game-changer for your career. Gain insights into how being an expert increases your value, the main difference between a generalist and an expert, why it is okay to say no, and much more. To discover how to redefine your path and transform from generalist to expert, tune in now!


    Charge More by Doing Less with David Baker Nov 07, 2023
    Show notes

    Have you ever wondered why being an expert in your field can make or break your brand's success? Becoming an expert takes time and effort. It requires continuous learning, staying up-to-date with industry trends, and relentlessly demonstrating your knowledge. Over time, your expertise will contribute significantly to your brand's growth and reputation. Joining us today is David Baker, author and speaker, to explain what it means to be an expert, how to become an expert, and everything in between. In our conversation, we discuss why long-term relationships can be dangerous for your advisory practices, productizing your service offerings, how to avoid the time-for-money trap, and the steps to position yourself as an expert in your field. David also reveals his approach to writing, emphasizing the key elements that keep him inspired and motivated. Discover why it's not about knowing the right thing; it's about having the courage to share your thoughts and experiences. To learn the secret sauce to becoming an expert and how to charge more for doing less, tune in now!


    How to Turn Your Personal Brand into a Worldwide Movement Nov 03, 2023
    Show notes

    Ever wondered how a personal brand transforms into a global phenomenon? In today's episode, Rory delves into what it means to be a mission-driven messenger and the incredible things that can happen when you commit to sharing your message with the world. Using last week's conversation with Pat Flynn as a jumping-off point, we kick things off with a refresher on how AI can help automate the mundane aspects of business and free you up to focus on the more meaningful and human elements of your enterprise. You'll then hear about one of our talented clients, Dr. Gabrielle Lyon, how the Brand Builders Group method helped launch her book, Forever Strong: A New, Science-Based Strategy for Aging Well, and what her story teaches us about the power of prioritizing the message, not the messenger. Find out how to hone in on the message you feel compelled to share, why promoting that message is not just a duty, but a privilege, and why every piece of content you share should be a gift to your audience. Rory also shares the details of his new podcast, Eternal Life, why he felt compelled to share it, and what drove him to put so much work into something that he couldn't monetize. To learn more about turning your personal brand into a worldwide movement and the power of prioritizing your message, be sure to tune in for this thought-provoking episode!


    How AI will reshape Customer and Member Experience with Pat Flynn Oct 31, 2023
    Show notes

    AI might be all the rage right now, but in keeping up with all the latest advancements in this field it is important not to lose sight of the power of real, human connection. That is the opinion of today's guest, Pat Flynn, a serial entrepreneur, best-selling author, creator, and founder of SPI (Smart Passive Investment) Media. Pat is a truly multi-talented individual and in today's conversation, he shares his expertise on a range of subjects from podcasting to Pokémon. Tuning in you'll hear Pat share the details of his podcasting journey, starting back in 2010, and how he aspires to create content that can serve as a gift to his audience. He goes on to unpack his expansion into YouTube and the staggering success of his Pokémon channel, Deep Pocket Monsters, which he started during the pandemic as a way to bond with his son. At this point, the channel has accumulated almost 200 million views and we hear from Pat about how he's applying lessons from entrepreneurship to further leverage the success of this channel. Our conversation also touches on his work as an advisor for various SaaS companies, his opinions about AI, and why he believes that micro-communities are the future. Today's conversation is jam-packed with actionable advice and powerful insights, so be sure to tune in to hear everything that Pat has to share!


    Hidden Perks of Podcasting | Carli van Heerden Episode Recap Oct 27, 2023
    Show notes

    In the previous episode, we spoke to Carli van Heerden, CEO and Founder of We Edit Podcasts, about what it takes to start your own podcast and the ins and outs of podcast production. In this recap episode, we highlight the main takeaways from our conversation with Carli, with a focus on the hidden benefits of creating and hosting your own podcast. From continuous learning and expert exposure to the art of audience growth through diverse content, we'll unravel the perks of hosting versus being a guest, and how podcasting allows you to target a niche audience like never before. Discover how hosting can be a dynamic tool for business outreach and client connections, and why podcasting is a potent sales technique. To discover how to leverage the hidden perks of creating and hosting your own podcast, tune in now!


    Podcasting - Behind the Scenes Edition with Carli van Heerden Oct 24, 2023
    Show notes

    How do I get started in podcasting? If I do start a podcast, what can I do to make sure it succeeds? These are just some of the common questions we hear regarding podcasts, so we thought it would be a great idea to do a podcast about podcasting! Here to help answer these questions and guide us through the podcasting landscape is Carli van Heerden. Carli is the CEO and Founder of We Edit Podcasts, a company that specializes in providing comprehensive podcast production services. Their primary focus is to simplify the podcasting process for their clients, reduce the overhead involved, and help podcasters publish their content quickly with the support of a professional team. In our conversation, we explore how to turn your podcasting dreams into reality and uncover the basics of podcast production. Learn how We Edit Podcasts was borne from her own need for podcast production and how podcasting has changed over time. Get a behind-the-scenes look at what it takes to put a podcast together, from editing the audio to being the host, we cover the entire process. Learn the essentials of podcasting success as Carli demystifies the biggest challenge in the game and what pitfalls to avoid. Explore the hidden perks of hosting and gain valuable insights from Carli's trade secrets. Plus, learn about the exceptional production services offered by We Edit Podcasts. Whether you are a podcaster or someone who wants to be a podcaster, this episode is for you! Tune in and learn the secret sauce of podcasting with expert Carli van Heerden!


    3 Ways to Set Yourself Up for a Miracle Oct 20, 2023
    Show notes

    Are you interested in the idea of creating miracles in your life? Join us as we make it practical on today's recap episode and talk about three ways to set yourself up for a miracle! The interview with Tim Storey was incredible and he posed an inspiring question. He said, "What can you do to make your situation different, better, and more magical?" Today, your host, Rory Vaden, dives into a discussion on three ways to position yourself for a miracle including being willing to ask for one, taking actionable (working) steps toward your miracle, and exposing yourself to miracles. Make sure you tune in to this episode to gain valuable insights into how you can set yourself up for a miracle, even if you don't believe in the supernatural, God, the Bible, or other Christian things. Thanks for listening!


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