Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Google’s Move to "Mobile First Crawl" and the Impact on SEO Performance Mar 26, 2019

Show notes

Cindy Krum, CEO of MobileMoxie discusses the impact of Google’s shift to a mobile first crawl. The mindset of SEOs is changing dramatically in response to Google’s prioritization of mobile content over the desktop. Show Notes

Connect With:

Cindy Krum: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Is the Radical Future of Our Mobile Device Experience? Mar 25, 2019

Show notes

Cindy Krum, CEO of MobileMoxie, will cover our mobile future—where we’ve been and where we’re going—and how search is evolving to an Amazon versus Google world. You’ll learn about: How mobile has changed for the SEO and content landscape that we have today Google’s new Merchant Centers The future of mobile optimization as multi-modal and screenless. How is the code base changing for mobile and the desktop? Show Notes

Connect With:

Cindy Krum: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mobile UX: Content Optimization Tips and Tricks Mar 20, 2019

Show notes

Hear the best practices on mobile content literacy from Andrew Lassetter, product designer at Udemy, with strategies for the App Store, Google Play, multimedia, long and short form content, and more: How the relationship with our devices is changing How principles of design and gestalt should shape your content and CTA Setting expectations and instructing the user on their next nav step. Show Notes

Connect With:

Andrew Lassetter: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A SEO Innovator’s Wild Ride to Success Mar 14, 2019

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Hear the story of Jeremiah Smith, founder and CEO of SimpleTiger, and learn about his career path and his beginnings innovating from the trenches of SEO. A Renaissance man with expertise ranging from link building and content optimization to Chinese medicine and military weaponry, Jeremiah Smith’s wild ride shows how taking risks can lead to learning (sometimes the hard way), spiritual growth, and ultimately, marketing success. Show Notes

Connect With:

Jeremiah Smith: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Top Strategies for Mobile Conversions Mar 13, 2019

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With the recent major changes in mobile search, companies need new SEO and content strategies based on user psychology and their predictable mobile behaviors. In this Voices of Search podcast, we cover: User expectations for their mobile experience Strategies for engagement and simplification How to develop rich content and high volume for better rankings on Google What are micro commitments and why does understanding them matter? Best practices for analyzing heat and click maps Understanding the data on page flow, engagement and bounce rates, and time on site for optimal conversions. Show Notes

Connect With:

Justin Christianson: LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Career Day: From International SEO to Growth Advisor Mar 11, 2019

Show notes

Follow Kevin Indig's journey from rookie member of a global SEO agency to international startup growth advisor. Kevin's advice? Learn your craft from the inside out Practice makes perfect Always be curious. Show Notes

Connect With:

Kevin Indig: LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mobile SEO: The Latest Usage Trends and Content Strategies for Maximum Impact Mar 06, 2019

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Mobile use has skyrocketed, surpassing the desktop. Learn the latest optimization and content strategies to maximize SEO: Generation Z and multi-gen usage trends How different industries are being impacted and the rise of mobile pioneering industries SEO content strategies for mobile. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

February 2019 SEO Winners and Losers Mar 04, 2019

Show notes

Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for February of 2019. Join us to learn who the big movers were, why, and the lessons to be learned from their successes and failures. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2019 Content Industry Trends Feb 27, 2019

Show notes

We're thrilled to be hosting Robert Rose, the Content Marketing Institute's Chief Strategist and one of the Content Marketing Industry's leading thinkers. In this episode, Ben and Robert discuss the growing fragmentation of content, driven by omni-channel marketing strategies as well as the growth and evolution of the industry as a whole. Tune in to understand what's next and how to leverage cutting edge trends to improve your content marketing efforts. Show Notes

Connect With:

Robert Rose: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Tips for Relationship Building With Your Content Teams Feb 20, 2019

Show notes

We continue content marketing month with an overview of how to build strong working relationships with your content marketing organization. Joining Ben for this episode is Taylor Robinson, Senior Manager of SEO for Conde Nast. Join Ben and Taylor to understand how to blend proactive, change agent approaches to filling online performance gaps with while providing excellent, reactive SEO support. Show Notes

Connect With:

Taylor Robinson: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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