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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Built for Speed: Google Rankings for Media and Publishing Sites Apr 16, 2019
    Show notes

    When it comes to media and publishing, how do you ensure successful rankings on Google? In this podcast, Jordan Koene, CEO of Searchmetrics, explains the specific ranking factors used for the media and publishing sites, with the steps marketers can take to ensure better visibility. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google’s Unique Ranking Factors for the Ecommerce Industry Apr 15, 2019
    Show notes

    In today’s hyper-competitive market, you need access to data to outperform the competition. In this second podcast of our April Content Ranking Factors series, SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure better web visibility. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Importance of Discussing SEO During Earnings Calls Apr 11, 2019
    Show notes

    Increasingly, SEO has become an important topic for executives to address during earnings calls. It’s also becoming a barometer for investors as they evaluate company success. Renowned SEO strategist Jordan Koene, CEO of Searchmetrics, and Ben Shapiro discuss how executives should prepare to present search findings when talking to the street. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Is Google Evaluating Web Content for Rankings? Apr 10, 2019
    Show notes

    When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity. Jordan Koene and Marlon Glover discuss what it takes to have content that ranks, with best practices every marketer should know, and more.

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Marlon Glover: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Paying Your Technical Debt: Achieving Google’s Ranking Factors Trifecta Apr 04, 2019
    Show notes

    In part 1 of our series, savvy SEO strategists Jordan Koene and Sebastian Edgar reviewed the critical need for website speed, crawlability, and mobile responsiveness. In this episode, they discuss how to work with the challenges of existing platforms and legacy sites. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Sebastien Edgar: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google’s Technical Ranking Factors: SEO Strategy & Tactics – Part 1 Apr 03, 2019
    Show notes

    What are the technical content and external ranking factors that impact the visibility and performance of your website? Top industry SEOs Jordan Koene and Sebastien Edgar of Searchmetrics take a deep dive, examining the strategies and optimization tactics that can profoundly impact web traffic and your business. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Sebastien Edgar: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Winners and Losers of Google’s “March 2019 Core Update” Apr 02, 2019
    Show notes

    March 12 was the big day when Google implemented an update to their core algorithm. A number of industries and key players have seen profound changes in their rankings, which are impacting their business. Tyson Stockton takes a deep dive, looking at the web winners and losers—and why. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    What Is the Future of SEO and Mobile Optimization? Mar 29, 2019
    Show notes

    Discover Cindy Krum’s mobile insights on how the future of SEO will look dramatically different from today. To stay ahead of Google and emerging trends, companies need new strategies for multimedia, voice, and content—that may not even need screens. Show Notes

    Connect With:

    • Cindy Krum: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Fast Mobile: SEO Optimization Tech Talk Mar 28, 2019
    Show notes

    When it comes to mobile, optimization and load speed are key. Mobile SEO optimization expert Cindy Krum, author and CEO, provides tech strategies for mobile code development and management—for maximum mobile performance and visibility. In this podcast, you’ll learn: How to adjust and optimize your mobile code base without confusing Google Strategies for legacy sites to ensure fastest load time, What are “sprites” and why they are important, Effective management of stylesheets, etc. Show Notes

    Connect With:

    • Cindy Krum: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Google’s AMP Project: Insider SEO Optimization Tips Mar 27, 2019
    Show notes

    Cindy Krum, author and CEO of MobileMoxie, provides her brilliant insights on Google’s AMP Project—designed to decrease mobile load time to one second or less. Show Notes

    Connect With:

    • Cindy Krum: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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