Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Hey Google, Yelp, Doordash, and Amazon Are Vertical Search Players in Town May 03, 2019

Show notes

Vertical search players are redefining and redistributing Google’s dominance. Jordan Koene covers the changing verticalized landscape of search and looks to the future of IoT where your refrigerator could be ordering your next carton of eggs. Has Google struggled to single-handily control the entire search experience and what product did they try to build 8 – 10 years ago? How do the apps on our phone shape our search experience? What is the role of YouTube in video search? How does Yelp provide a better local experience? Could Google’s Hotel Finder usurp Hotel.com and Airbnb? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimizing for China’s Baidu Search Engine With Its Two Billion Users Worldwide May 02, 2019

Show notes

Over the past decade, China has blocked access of its 1.3 + billion population to Google, Facebook, and Twitter, leaving Chinese government-approved Baidu the largest single-market search engine in the world. How do data-driven marketers and SEOs tap into complex localized markets such as China, Japan, South Korea, and Russia? What are the expectations of search engines like Yandex and Baidu, and how do you generate awareness and ultimately, manage their traffic? What are the strategies for creating a unique experience and content that fits the local market? Is it worth the effort to internationalize and focus on Baidu, Yandex, and other smaller search engines that are so geographic specific? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Non-Google Search: Key SEO Strategies for Building Your Site Traffic May 01, 2019

Show notes

Ten percent of the world’s search engines don’t begin with the letter G, and their search traffic can greatly impact your business. Jordan Koene delves into non-Google search, focusing on Bing and others with strategies for prioritization and optimizing from the ground floor up: How do you create a strategy that meets your business's traffic requirements? Why do certain Bing URLs rank better than others? What are the different strategies for engines like DuckDuckGo that lack personalization and don’t use personal data like IP addresses? How to revisit your localization strategy and develop content for DuckDuckGo? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yes, a SEO Strategy Beyond Google Really Matters Apr 30, 2019

Show notes

When it comes to search, we all know that Google is the Goliath. SEO strategist Jordan Koene examines why the other search engines can profoundly impact your business: What is the inside story of Verizon and Yahoo and how Bing connects Explorer and other Microsoft products with their search experience? Why Google and Bing webmaster tools are table stakes, offering the data you need for free? Does Google really know when you've been good or bad? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google’s Rise to the Top of Search and How They Ate Their Competitors’ Lunch Apr 29, 2019

Show notes

Jordan Koene and Ben Shapiro cover the history of SEO and the strategies of Google's competition, delving into their rise and fall, and why Yahoo lost their early lead and how Google eventually ate their lunch. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How a Hip-Hop Music Producer and Rapper Became a Google SEO Expert Apr 25, 2019

Show notes

Top SEO, sought-after speaker, Michael King’s roots are in computer science and music—balancing his creative and professional lives. Learn about his life path to success working with top brands like Ralph Lauren, LG, Genentech, Citibank, and more. Show Notes

Connect With:

Michael King: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Inside Story With Google’s External Ranking Factors Apr 24, 2019

Show notes

When it comes to Google rankings, there are a lot of external factors that might seem out of a marketer’s immediate control. SEO experts Kathy Alice Brown and Jordan Koene share their expertise, going behind the curtain, looking at the latest changes: Google’s move to more complexity when evaluating links versus the old-school bulk approach How do marketers get their site links recognized, not only by Google, but with other credible sources as well? How does Google determine brand authority and the value of a link? Will paid ads make my Google rankings go higher? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Kathy Alice Brown: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s an Experiment When It Comes to Google Health Care Rankings Apr 19, 2019

Show notes

As the competition grows in health care, the ranking factors are changing rapidly. Whether you’re a major player like a WebMD or Healthgrades, a university or a chiropractor, what does it take to rank with Google? CEO of Searchmetrics Jordan Koene analyzes the sector, with information every healthcare marketer should know. How is the Wikipedia approach working in the healthcare sector? What is holistic content, and why is high density, high volume content becoming more successful? What is Google’s strategy in determining the individual authority of a Dr. Smith over brand authority of a WebMD? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How the Travel Industry Is Playing the Google Rankings Game Apr 18, 2019

Show notes

With Google's recent core update, the travel industry is seeing big transitions, redefining the major players and how the game is being played. What are the latest trends shaping the future of the online travel marketplace? SEO strategist Jordan Koene and Ben Shapiro of Searchmetrics take a deep dive into travel, looking at who is winning and losing, and why. You’ll learn: How are brands like Marriott and Hilton positioning their online content? How are TripAdvisors and other content-centric players winning with user-generated content reviews and guides? How are the online travel agencies like the Travelzoo and Expedia weathering the transition? How is location-based content like maps impacting the mobile experience and rankings? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fintech Revolution: How Google Rankings Are Transforming Banking and Finance Apr 17, 2019

Show notes

Banking and finance are facing more competition as they vie for market share in the digital landscape, where visibility is key. Sites with investments in online experience and infrastructure are gaining market share once considered impossible. Searchmetrics SEO strategists analyze who is winning, losing, and why. What is the mix of key players and how is their content propelling their business? Why is having HTTPS enabled for players like Nerd Wallet, Credit Karma, and Fool.com critical for Google rankings? How are Chase and Schwab using long form content? Why is protecting the privacy of users impacting rankings? Show Notes

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