Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Int’l SEO & “European Search Personality of the Year” Aleyda Solis Jun 25, 2019

Show notes

Award-winning SEO Aleyda Solis has been featured by Forbes and Entrepreneur to name a few. Learn about what one of the most recognized SEOs recommends for companies looking to develop a European expansion strategy, with its fragmented populations across multiple countries, and multitude of languages: How important is it to do the initial research on the search potential of an international market in advance? How do you identify which markets are the most established and are bringing in the most traffic, and those that will generate enough search volume and demand to be profitable? How do you validate and verify the level of competition in a target market? What are the pros and cons of launching a new, top-level domain or creating a sub-domain? What is the playbook and order of operations for localizing content? Show Notes

Connect With:

Aleyda Solis: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SurveyMonkey SEO: Developing a Globalization Playbook - Eli Schwartz Jun 24, 2019

Show notes

An expert in global SEO, Eli Schwartz has worked with Shutterstock, Zendesk, Quora, and G2 Crowd tackling their SEO challenges and accelerating their online growth. What has he learned during his long career focused on global SEO, and what are his strategies for managing high profile SEO properties across multiple countries? Why do so many American companies focus mainly on the US, and when they do consider going global, it’s primarily Canada and Mexico? What are the important tactical steps when expanding into Mexico, UK, and Canada, including their similarities and differences? How do you determine the regulatory environment of a country and the needed resources? What are the different approaches to keyword research depending on the country? Show Notes

Connect With:

Eli Schwartz: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From Janitor to CEO of a $10m/Yr Global Marketing Agency Jun 20, 2019

Show notes

What does it take to go from being an unemployed grad with no job prospects doing odd jobs and surviving on $12 a day, to running a multimillion dollar global marketing company with over 60 employees? Garrett Mehrguth, CEO at Directive shares the sheer determination and dynamism of his journey from doing janitorial work to bootstrapping his $10M/y marketing agency to success. Show Notes

Connect With:

Garrett Mehrguth: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Global SEO & Content: Working With 28 EU Countries - Björn Beth Jun 19, 2019

Show notes

Björn Beth of Searchmetrics is an expert in global SEO who has lived and worked in the UK, Malta, Latvia, Switzerland, and Germany. In this podcast, Björn goes in-depth on what it’s like to be an international SEO, working with clients all over Europe. Show Notes

Connect With:

Björn Beth: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Core Algorithm Update: Google Fights Fake News Jun 13, 2019

Show notes

Google recently pre-announced their upcoming “June 2019 Core Update.” Jordan Koene uncovers the real story in the Searchmetrics data: Is Google reducing the amount of low-quality ranking news content or are they rewarding their own products? What’s driving the recent volatility in the SERP layout and experience such as with the news and video carrousels? Is there a big shake-up in the ranking of sites like Newsweek, CNN, and CBS? How did the recent Fast Company article impact the Daily Mail and is there a cautionary tale? What’s happening to the content aggregators like Dictionary.com, Yellowpages.com, Yelp, and Rotten Tomatoes and what is their role in the shift? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Strategies for Expanding SEO Into Latin America With Zeph Snapp Jun 12, 2019

Show notes

In Part 2 of Searchmetrics’ SEO podcast with Zeph Snapp, Zeph discusses the strategies for expansion into Latin America -- one of the most rapidly growing markets in the world. Learn about the differences between the countries that make up Latin America and how to maximize your SEO potential. How do you turn lack of consumer and technical sophistication into opportunities? Why is Latin America leap frogging over desktop computers, laptops, and tablets, and going straight to cell phones, and how should SEOs respond? What is the language strategy for reaching the Spanish-speaking market in the US? In what situations should you decide to not localize at the specific-country level? How can you ensure your audience feels like their content is authentic and written for them, and what are the cost-benefit considerations? Show Notes

Connect With:

Zeph Snapp: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Content Localization Strategies for Going Global With Zeph Snapp Jun 11, 2019

Show notes

In Part 3 of Searchmetrics’ International SEO podcast series, Zeph Snapp reviews the important content localization strategies for going global. An expert in “transcreation” and the intersection of language, culture and emotion, Zach goes in-depth on all the considerations for determining your international content strategy. Why do marketing and sales materials benefit from transcreation? How does a style guide help for defining brand voice, tone, and the key phrases to use and to avoid? What are the best strategies for translation when you're targeting a worldwide audience and country agnostic? What steps do you take when you're creating unique content for a specific market and you must address the underlying purpose of the original piece of content? Show Notes

Connect With:

Zeph Snapp: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Global SEO Tech Talk on Int’l Market Website Expansion Jun 06, 2019

Show notes

In Part 2 Jordan Koene reviews the optimization strategies & technical implementation details for expanding your website into new international markets. When it comes to brand, awareness, growing an infinity group or seller community, what’s involved on the back-end? Learn about the overall technical process, starting with basic keyword research to deciding on a website expansion or creating a new one, to server location and more. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Global SEO: What to Know Before Expanding Into New Markets Jun 05, 2019

Show notes

Jordan Koene discusses the key considerations for a global SEO program. Expanding into international markets is complicated and can impact the performance of your existing website and your new one. Jordan delves into what you should know before expanding your online business, so you can decide what’s best for the business and generate the maximum traffic and awareness. What's involved in broadening your online reach into new markets and sending the inventory? What's involved in going into a new market and setting up local inventory for an entirely new business ecosystem? What are the consequences of expanding into different geographies if it’s done incorrectly? Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google Search Winners & Losers: YouTube, Twitter, Facebook, CNN, NYT Jun 03, 2019

Show notes

Which media companies are rising on Google and which are falling? Searchmetrics uncovers some surprising data on the companies that are the biggest movers, shakers, and slackers in the SEO world. Why is YouTube toppling its social media competitors like Facebook? Is Twitter successfully chipping away at Facebook? How are The Guardian, New York Times, CNN, US News, and USA Today ranking? What is Spotify’s SEO visibility compared to iTunes? Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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