Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Ever Wonder How Google Measures Content Relevance? -- Jordan Koene // Searchmetrics Aug 27, 2019

Show notes

Episode Overview: The relevancy of your online content and its success in the SERPs depends on sending quantifiable, measurable signals that squarely match the core topic and intent of a given page (aka, the science of SEO). In this episode, Ben and Jordan talk about balancing keywords and page-level assets to send the correct content relevancy signals to Google. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mastering the Algorithm by Understanding How Google Handles Search Queries --- Jordan Koene // Searchmetrics Aug 26, 2019

Show notes

Episode Overview: Google’s rise to dominance in the global digital ad market is built on understanding what end users are trying to accomplish. Better known as user intent, Google’s ability to diagnose and parse informational, transactional and navigational queries is a key element of their search algorithms and our starting point for Algorithm Week. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Understanding and Navigating Google Guidelines and Policies -- Jordan Koene // Searchmetrics Aug 21, 2019

Show notes

Episode Overview: Understanding the nuances and relationships between Google Guidelines and their supporting policies is a mainstay of the SEO community. In the 111th episode of Voices of Search, Jordan returns to give a crash course on Google Guidelines and Policies, how to interpret them and where source the information you’ll need to stay on top. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ranking Factors and the Google Algorithm -- Jordan Koene // Searchmetrics Aug 14, 2019

Show notes

Episode Overview: Are ranking factors the Rosetta Stone of the Google Algorithm or just Pig Latin for SEOs? Ben and Jordan draw distinct lines between the two to help our loyal listeners understand the difference. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What Is Google's Algorithm? -- Jordan Koene // Searchmetrics Aug 07, 2019

Show notes

Google's search algorithm has defined the search marketing landscape for the better part of two decades and created an entire cottage industry of SEO alchemists, but what exactly is it, and, how does it work? In this opening episode of algorithm month, Jordan and Ben set the table by defining the rules and structure that govern Google search algorithm. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Evaluating and Optimizing Holiday Content -- Tyson Stockton // Seachmetrics Aug 02, 2019

Show notes

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to understand and scale your holiday campaign performance. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Holiday Content Launch Tactics -- Tyson Stockton // Seachmetrics Aug 01, 2019

Show notes

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to launch and optimize your holiday campaigns. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Producing Holiday Content That Performs -- Tyson Stockton // Seachmetrics Jul 31, 2019

Show notes

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through his holiday-specific content production process. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Building a Realistic Holiday SEO Roadmap -- Tyson Stockton // Seachmetrics Jul 30, 2019

Show notes

A successful holiday season is a process that starts far in advance for SEOs. This week Tyson Stockton, Searchmetrics’ Director of Services, walks us through the five steps to executing a successful holiday campaign. In today’s episode, Tyson walks us through how to build a roadmap for your holiday SEO campaigns. Show Notes

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