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    Business

    Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

    Dive deep into the ever-changing world of content and search engine marketing. Discover actionable strategies and learn ways to gain insights through data that will help you navigate the topsy-turvy world of SEO.

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    Latest Episodes:
    Grey Hat Keyword and Content Strategies -- SRP Flooding, Stolen Content -- Joe Sinkwitz // Digital Heretix Sep 11, 2019
    Show notes

    Episode Overview: We’re joined again by Joe Sinkwitz, principal of Digtial Heretix and CEO and co-founder of Intellifluence. Listen in as Ben and Joe dig into grey hat strategies for key word stuffing and content hacks as well as slipping into the dark side with content stripping and republishing. Show Notes

    Connect With:

    • Joe Sinkwitz: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Grey Hat Backlinks & Social Proof Practices -- Joe Sinkwitz // Digital Heretix Sep 10, 2019
    Show notes

    Episode Overview: Despite rumours to the contrary, purchasing backlinks remains a popular grey hat tactic for increasing domain authority. In this episode, Ben and Joe dig into the art of purchasing backlinks while remaining in the fuzzy grey zone. Show Notes

    Connect With:

    • Joe Sinkwitz: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Life in Grey Hat SEO -- Joe Sinkwitz // Digital Heretix Sep 09, 2019
    Show notes

    Episode Overview: Join us for the kick-off of grey hat week with Joe Sinkowitz of Digital Heretix as he and Ben explore the landscape of back linking, keyword stuffing and cloaking with a little brand reputation management thrown in for good measure. Show Notes

    Connect With:

    • Joe Sinkwitz: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Fuzzy Boundary Between Grey and Black Hat SEO Sep 06, 2019
    Show notes

    Episode Overview: Grey Hat SEO is an ill defined practice as much as it is a danger zone for marketers. Join Jordan and Ben to understand the boundaries and risks of operating in the Grey zone. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    The Next Generation of Black Hat SEO Tactics Sep 05, 2019
    Show notes

    Episode Overview: Black Hat SEO. It’s easy to dismiss it as a set of tactics long overcome by Google guidelines. But as link farms die, cloaking tactics become more sophisticated. And in the case of our host Ben, a misunderstanding of Google guidelines let to black hat penalties that torpedoed an acquisition. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Introduction to Grey Hat Month and White Hat SEO Sep 04, 2019
    Show notes

    Episode Overview: Navigating the waters of Google compliance. It used to be an art form, now it’s just good SEO practice to hue to ‘white hat’ SEO practices. In this episode, Ben and Jordan discuss the guidelines and requirements and how to understand them to follow great Google SEO practices and hygiene. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    August 2019 SEO Winners and Losers: Facebook Ascends, Netflix Softens, Youtube Dominates While Twitter Slides Sep 03, 2019
    Show notes

    Episode Overview: August saw Facebook rebound, Twitter slide and Netsuite soften while YouTube continues to dominate SEO visibility. Will Twitter correct their slide? Does Sling have a chance? And, how much the long tails of the Game of Thrones benefit HBO as the summer comes to an end? Travel There’s good news for Travelocity who made up lost ground after the horror show of late 2018. Booking.com stabilized after a rough spring while Expedia and Kayak lost ground after 24-month highs. Streaming Services Though not roughly tossed into the loser category, Netsuite visibility softened over the summer with the collection of HBO properties benefiting and also rans like sling continue to shrink; was HBO’s gain a Game of Thrones bump or just Raider Nation lining up to see Chucky at training camp? And of course, YouTube is the big winner here with yet another set of week-over-week gains. Social Facebook is creeping back into the winner’s column as they eclipse the sixteen million SEO visibility mark. Twitter continues to experience trouble, dropping from SEO visibility of eight million to six million. Show Notes

    Connect With:

    • Tyson Stockton: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter


    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    How Google Interprets Website Context and Settings Aug 30, 2019
    Show notes

    Episode Overview: Google’s search algorithms must consider the users context: their location, language, custom settings and inherent personalization attributes. Optimal search results depend on it. On the flip side, SEO’s must consider the very same signals and their limited ability to customize their content and settings to reach niche audiences. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Are You Sending the Right Usability Signals to Google? -- Jordan Koene // Searchmetrics Aug 29, 2019
    Show notes

    Episode Overview: Do you know whether your website is sending poor usability signals to Google? Identifying and avoiding the pain points that users encounter and ensuring that your website is not throwing off the signals that cause Google to deprecate otherwise outstanding content is the focus of today’s episode. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

    Content Quality According to Google --- Jordan Koene // Searchmetrics Aug 28, 2019
    Show notes

    Episode Overview: Content quality, it’s more than what’s on a single page – it’s everything that surrounds your content, the way that people navigate to it and the performance of your site. Eloquently captured by the acronym E-A-T, and an important recent Google update, SEOs need to consider the relative authority of their content, how Google would measure their expertise and the trust they’ve built around a specific topic. In this episode we dig into the what and how of optimizing for content quality elements. Show Notes

    Connect With:

    • Jordan Koene: Website // LinkedIn
    • Benjamin Shapiro: Website // LinkedIn // Twitter

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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