Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Using Data to Optimize Content for Each Stage of the Funnel Feb 15, 2019

Show notes

Welcome to the fifth and final episode of Content Optimization Week on the Voices of Search Podcast. In this episode we’ll be reviewing the topics we discussed earlier in the week while diving into the data and tools that you can use to optimize your entire content marketing strategy. Join Ben and our special guest, Marlon Glover, Content Services Team Lead at Searchmetrics as they dive into the gathering and utilization of data to optimize your content funnel. Show Notes

Connect With:

Marlon Glover: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Using Content to Retain Post-Purchase Customers Feb 14, 2019

Show notes

Welcome back to Content Optimization Week. In our 4th episode, Marlon and Ben discuss how content can be used to create a virtuous cycle of customer retention, satisfaction and upsell. Marlon also speaks to the similarities between content developed to educate and engage in pre-purchase phases and how it can be optimized for your customer’s needs. Join us to better understand how to be there for your customers with the content they need and the rewards that can be enjoyed with secondary and tertiary purchases, post-sale. Show Notes

Connect With:

Marlon Glover: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Driving Conversions with Bottom of Funnel Content Feb 13, 2019

Show notes

In this episode, Ben Shapiro and Marlin Glover, the Searchmetrics Content Services Team Lead dig into the importance of building out the early stages of the content funnel before jumping into bottom of funnel content. Marketers that ignore the information and educational stages will find their bottom of funnel efforts to be less effective. If you aren’t teaching, informing and guiding them, someone else will be. Listen in to understand how to craft content that meets the unique needs of buyers for every product line, rather than applying a one size fits all approach. Marlon also digs into how hard consumers work to avoid engaging with sales organizations and how you can customize your content to address the detailed questions consumers have as they work to avoid your sales and customer support organizations. Show Notes

Connect With:

Marlon Glover: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Educating Your Audience Though Mid-Funnel Content Feb 12, 2019

Show notes

Content Optimization Week continues with a focus on the optimization of top-of-funnel (TOFU) and awareness content with Marlon Glover, Content Services Team Lead for Searchmetrics Inc. Join Ben Shapiro and Marlon as they dig into the strategy behind development and optimization of awareness-driving content. Show Notes

Connect With:

Marlon Glover: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Optimizing Top of Funnel & Awareness Content Feb 11, 2019

Show notes

Content Optimization Week kicks off with Marlon Glover, the Searchmetrics Content Services Team Lead and Ben digging into the process and thinking behind the content creation funnel. Join us for the first of five episodes focused exclusively on content creation and optimization and learn how to effectively develop and maximize the impact of content. Show Notes

Connect With:

Marlon Glover: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Career Day With the Search Marketer of the Year Feb 07, 2019

Show notes

Join us for our first SEO career day episode as Ben Shapiro and John Lincoln, Co-Founder and CEO of Ignite Visibility and the 2017 Search Marketer of the year share's his experience as a search marketer and his growth through the industry. This is a great opportunity for any digital marketer looking for career insights from an industry leader. Show Notes

Connect With:

John Lincoln: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Understanding the Content Creation Process Feb 06, 2019

Show notes

February is Content Month on the Voices of Search podcast. Jordan Koene returns to kick off the month with an overview of the content creation process and his playbook for SEOs who want to better understand the optimization and content creation process. Show Notes

Connect With:

Jordan Koene: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

January 2019 SEO Winners and Losers Feb 04, 2019

Show notes

Tyson Stockton, Searchmetric's Director of Services spends some time with Ben to discuss the big winners (and losers) for January of 2019. Join us for you first monthly review of who the big movers were for January and why. Show Notes

Connect With:

Tyson Stockton: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2019 SEO Predictions: Is Desktop More Important Than Mobile? Jan 30, 2019

Show notes

In this final 2019 SEO Predictions episode, we wrap up our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Join Eric Enge, General Manager of Perficient Digital as he and Ben dig into the importance of desktop vs. mobile. Show Notes

Connect With:

Eric Enge: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2019 SEO Predictions: The Rise of Amazon SEO, Free Devices, Visual Search Jan 23, 2019

Show notes

In this episode, we continue our discussions with leaders in the SEO community to understand what's next for SEO in 2019. Listen in as Ben and Adam Edwards, Senior VP, Head of SEO at Reprise Digital as they discuss rise of Amazon SEO, the impact of free devices and visual search in 2019. Show Notes

Connect With:

Adam Edwards: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our TOPPODCAST Picks

Follow Us

Stay Connected

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Related Podcasts

Links

Stay Connected