Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Latest Episodes:

Building SEO Feedback Loops -- Cassie Dell // Searchmetrics Oct 30, 2020

Show notes

Today we end SEO Workflow Week with a bang! Joining us for the finale is Cassie Dell, Client Success Manager at Searchmetrics. Yesterday we talked about evaluating our SEO efforts in preparation for the final task, which is documentation and reading your reporting to your team. We wrap up this week with much learning on keeping your SEO efforts prioritized, organized, and ready for the next project.

Connect With:

Cassie Dell: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How To Evaluate SEO Campaign Success -- Cassie Dell // Searchmetrics Oct 29, 2020

Show notes

We're approaching the end of SEO Workflow Week but we've still got a lot to cover! Back for Part 4 is Casey Dell, Client Success Manager at Searchmetrics. So far we’ve talked about how to conduct your research and to make sure you’ve got all your bases covered, how to communicate your data effectively and efficiently to your organization, clients, and sponsors, and making sure your project goals and milestones are met. Today, Cassie and I talk about how to evaluate your SEO efforts.

Connect With:

Cassie Dell: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Project Implementation Process -- Cassie Dell // Searchmetrics Oct 28, 2020

Show notes

Back again for Day 3 of SEO Workflow Week is Cassie Dell, Client Success Manager at Searchmetrics. So far we've discussed getting your research done and communicating the targets to your organization effectively, and today we talk about how to make sure your workflow is aligned to your project goals and executing your milestones with air-tight implementation. We are halfway through our discussion on how to keep our SEO efforts prioritized and organized so if you haven’t yet, make sure to go back and review our previous conversations.

Connect With:

Cassie Dell: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Setting Your SEO Strategy -- Cassie Dell // Searchmetrics Oct 27, 2020

Show notes

Welcome back to SEO Workflow Week with Cassie Dell, Client Success Manager for Searchmetrics. Yesterday Cassie and I discussed how to do your research and assess your business, your metrics, your customers, and your keywords. Today we'll be discussing setting your SEO, communicating it, and getting buy-in from the organization.

Connect With:

Cassie Dell: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Research Workflows -- Cassie Dell // Searchmetrics Oct 26, 2020

Show notes

Welcome to SEO Workflow Week! Each day this week we're publishing an episode that will help you prioritize and organize your SEO efforts. Joining us all week is Cassie Dell, Client Success Manager at Searchmetrics, an SEO and content marketing platform that helps enterprise scale businesses monitor their online presence and make data driven decision. Today, Cassie and I are going to discuss the first part of building an SEO workflow: how to conduct your SEO research.

Connect With:

Cassie Dell: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When To Cut Bait With Your Agency? -- Glenn Welham // Searchmetrics Oct 23, 2020

Show notes

With us to close out Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive at Searchmetrics. So far this week we've talked about what's been happening in the agency landscape in the wake of the Coronavirus outbreak, how you should evaluate your agency, managing agency relationships, and maximizing the output of your agency. We wrap up our week talking about how to fire your agency when there's someone else that's a better fit or it just doesn't make sense to retain your agency.

Connect With:

Glenn Welham: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maximizing Agency Output When You Need It Most -- Glenn Welham // Searchmetrics Oct 22, 2020

Show notes

Welcome to the fourth installment of Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive for Searchmetrics. We continue today by discussing the right way for brands to get the most out of their marketing agency relationships.

Connect With:

Glenn Welham: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Managing Agency Relations During Times Of Change -- Glenn Welham // Searchmetrics Oct 21, 2020

Show notes

Returning for the third installment of Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. So far this week Glenn and I have talked about how the Coronavirus impacts marketing agencies, and how brands should be evaluating if they're working with the right agency. We continue today with a discussion about how to manage agency relationships during a time of change or crisis.

Connect With:

Glenn Welham: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Work With Your Agency During a Crisis -- Glenn Welham // Searchmetrics Oct 20, 2020

Show notes

Welcome back to Don't Fire Your Agency Week with Glenn Welham, Senior Account Executive at Searchmetrics. In Part 1 of our conversation, Glenn and I talked about what we've seen through the outbreak of the Corona Virus and how it's impacting marketing agencies, and today we talk about evaluating whether or not you're working with the right agency.

Connect With:

Glenn Welham: Website // LinkedIn
The Voices of Search Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

And today we're going to talk about evaluating if you're working with the right agency.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stop...Don't Fire Your Agency! -- Glenn Welham // Searchmetrics Oct 19, 2020

Show notes

This week we discuss agency relationships and how to get the most out of your outsourced SEO team, even in times of trouble. Joining us for Don't Fire Your Agency Week is Glenn Welham, Senior Account Executive for Searchmetrics. We kick off our week-long conversation by discussing why you should or shouldn't fire your SEO agency during the coronavirus outbreak.

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